Director of Demand Generation

• Aug 2022 - Present

Director of Demand Generation

• Feb 2022 - Aug 2022

When I arrived at Big Health, my main goal was to move the marketing program from a purely events and PR driven function, and into a more predictable, digital-first function. I spent my time working with our events, content, and sales teams closely. While events continued to be a strong source of revenue, I added stronger post-show follow up structure, as well as pre-show messaging to drive attendance to off-site events. We used this momentum to create a custom ABM program for… Show more When I arrived at Big Health, my main goal was to move the marketing program from a purely events and PR driven function, and into a more predictable, digital-first function. I spent my time working with our events, content, and sales teams closely. While events continued to be a strong source of revenue, I added stronger post-show follow up structure, as well as pre-show messaging to drive attendance to off-site events. We used this momentum to create a custom ABM program for our top-25 target accounts. Working with AEs and our clinical team, I helped create custom LPs for each of our prospects, that included customized data on the financial and clinical benefits of Big Health for their organization. This was a key move away from in-person sales meetings, and allowed us to involve far more decision makers and influencers in every deal. Show less When I arrived at Big Health, my main goal was to move the marketing program from a purely events and PR driven function, and into a more predictable, digital-first function. I spent my time working with our events, content, and sales teams closely. While events continued to be a strong source of revenue, I added stronger post-show follow up structure, as well as pre-show messaging to drive attendance to off-site events. We used this momentum to create a custom ABM program for… Show more When I arrived at Big Health, my main goal was to move the marketing program from a purely events and PR driven function, and into a more predictable, digital-first function. I spent my time working with our events, content, and sales teams closely. While events continued to be a strong source of revenue, I added stronger post-show follow up structure, as well as pre-show messaging to drive attendance to off-site events. We used this momentum to create a custom ABM program for our top-25 target accounts. Working with AEs and our clinical team, I helped create custom LPs for each of our prospects, that included customized data on the financial and clinical benefits of Big Health for their organization. This was a key move away from in-person sales meetings, and allowed us to involve far more decision makers and influencers in every deal. Show less

Director of Demand Generation

• Sep 2021 - Feb 2022

Demand Generation Manager

• Aug 2020 - Sep 2021

I joined Profitero late Q3 2020 with the mission of increasing marketing-driven revenue. In the fast-paced world of eCommerce, data is only fresh for a few months, so you really have to get the most out of your assets before they are out of date. Working with sales, we are now at a point where marketing is driving nearly 70% of pipe through a varied channel mix of paid social, paid search, virtual events (soon to be in person!), and more. Next on the agenda - upping our surround… Show more I joined Profitero late Q3 2020 with the mission of increasing marketing-driven revenue. In the fast-paced world of eCommerce, data is only fresh for a few months, so you really have to get the most out of your assets before they are out of date. Working with sales, we are now at a point where marketing is driving nearly 70% of pipe through a varied channel mix of paid social, paid search, virtual events (soon to be in person!), and more. Next on the agenda - upping our surround sound SEO presence - stay tuned!

Founder

• Sep 2019 - Nov 2021

Demand Generation Manager

• Jan 2019 - Aug 2020

My main focus as demand gen manager is to lead our paid lead gen efforts. This includes managing all of our paid channels, which include: - Adwords - Terminus (ABM platform) - Paid Social (Facebook, LinkedIn, Quora, etc.) - Industry Publication Sponsorships Outside of creating and optimizing these campaigns, I'm always looking at ways to improve our conversion of leads down funnel. This includes A/B testing our landing pages to increase lead conversion, working with the… Show more My main focus as demand gen manager is to lead our paid lead gen efforts. This includes managing all of our paid channels, which include: - Adwords - Terminus (ABM platform) - Paid Social (Facebook, LinkedIn, Quora, etc.) - Industry Publication Sponsorships Outside of creating and optimizing these campaigns, I'm always looking at ways to improve our conversion of leads down funnel. This includes A/B testing our landing pages to increase lead conversion, working with the sales team to insure proper lead routing is in place, and creating and improving on nurture flows.

Sr. Growth Marketing Specialist

• Aug 2017 - Dec 2018

I joined Repsly and the B2B marketing space in 2016 with the primary function of managing our CMS - Hubspot. From there, my job grew into handling our marketing automation, webpage design, paid campaigns (social, email, review sites, etc.), as well as handling the hand-off between marketing and sales. My job is somewhere between growth marketing and demand gen and I love the ambiguity. I get to work in a multitude of marketing functions, from designing HTML emails and automating… Show more I joined Repsly and the B2B marketing space in 2016 with the primary function of managing our CMS - Hubspot. From there, my job grew into handling our marketing automation, webpage design, paid campaigns (social, email, review sites, etc.), as well as handling the hand-off between marketing and sales. My job is somewhere between growth marketing and demand gen and I love the ambiguity. I get to work in a multitude of marketing functions, from designing HTML emails and automating workflows, to stretching our paid budget to its limits with retargeting campaigns and industry publication partnerships.

Growth Marketing Specialist

• Aug 2016 - Jul 2017

Marketing Associate

• Nov 2015 - Aug 2016

Worked for an international real-estate company, helping with the marketing responsibilities of our Scotland and Bahamas properties. The highlights of the job included: - Writing and styling weekly newsletter emails to both properties, as well as one-off sends to members - Designing print material such as menus, brochures, and other marketing collateral - Growing social following on Instagram and Facebook with various hashtag campaigns and member contests Worked for an international real-estate company, helping with the marketing responsibilities of our Scotland and Bahamas properties. The highlights of the job included: - Writing and styling weekly newsletter emails to both properties, as well as one-off sends to members - Designing print material such as menus, brochures, and other marketing collateral - Growing social following on Instagram and Facebook with various hashtag campaigns and member contests