Head of Product Marketing

• Dec 2022 - Present

Co-Founder

• Nov 2022 - Present

Digital Product Marketing and Brand

• Oct 2021 - Nov 2022

Launched the new website www.arcsolutions.me Managed website concept development, design, development, content, testing and the launch. Handling the SEO & Social Media platforms. Event management by creating the annual event calendar, and ensuring brand representation in conferences, meetups, and award nominations. Managing the agency for design and the delivery of brand collateral for the event. Handling the press release by coordinating with the partners and the agency. Managing the digital and physical marketing collaterals for both internal and external communications. Show less

Digital Product Manager - E-commerce

• Jul 2020 - Oct 2021

E-commerce product management. Introduction of new capabilities on web and app. Handling Digital transformation projects. Introduction of delivery method for online channel. Launched Mshop in App with direct purchase functionality. Launched dynamic link integration and Inapp messaging using Firebase. Introduced SEO functionality modules for enhancing the digital performance. Launched related and frequently bought module using Artificial intelligence. Work closely with design team for CX, IXD and VD journey of web, app and SAS machines. Coordinate with IT for development, UAT and delivery of launch. Show less

Head of Marketing Sales & Operation

• Apr 2018 - May 2020

Digital Marketing | Brand Management | Product Management | E-commerce P&L responsibility of the business Lead the digital transformation of the business Launched Bookyachts.ae an online Yacht Booking Portal Launched CRM with booking management system - Managed Google Paid Search and analytics - Managed SEO by creating Digital content creation – videos, blogs and photographs. - Social Media Marketing - custom Instagram & Facebook marketing. - Brand building by the introduction of booklets, flyers and kiosk branding. - Partnership with global portals for marketplace business model. - Increase customer reviews across social media platforms like Trip-advisor, FB & Google Show less

Senior Product Marketing Manager

• Jun 2014 - Mar 2017

E-commerce | Digital Marketing | Product Marketing | Category Management P&L ownership of handling $5Mn global business Management of entire category life cycle involving customizing category features, packaging, pricing and expansion of category Build best product by comprehensive competitive benchmarking and customer need identification Develop and execute category specific marketing strategies across all marketing channels Manage direct-to-consumer ecommerce marketing in the areas of SEO, Paid Search, Email, Affiliates, 3rd party platforms and referring partners Develop credibility of the category by driving Influencer, blogs & industry partnerships Build thought leadership and online reputation on multiple social channels Collaboration with sales, delivery, and operations teams to scale the business Develop sales enablement tools and train sales team to achieve better conversion rates Show less

Product Marketing Manager - Music Full Track

• Oct 2013 - Jun 2014

Product Marketing | Digital Marketing | Music Streaming | Online MarketingHead the Music Full Track Pan India Business, handling 22 circle team to drive revenue by creating new products as well as enhancing the revenue by increasing usage of the product by introducing segmented offers.Responsible for product road map and ensuring that the portfolio is constantly relevant to consumer requirements, regulations and market trendsAchieve targets on revenue, service penetration & product launches as per budget. Also responsible for revenue assurance, billing reconciliations and project tracking.Revenue planning at various levels and accountable for customer acquisition, retention & revenue enhancement. Responsible for planning and organizing marketing program, joint promos, co-branding, etc.Content planning & sourcing of relevant content and ensuring availability of industry leading bouquet of content services by exploring new avenues for tie upsProduct integration with introduction of new Content Partners, aggregators, OTT Players & media houses.Initiate New Product Development and launch deliverable including concept testing, packaging and launch communication.Work closely with Engineering, Revenue Assurance, IT and Circle team to create synergies.Map competitive landscape through regular competition analysis and recommending plan of action. Show less

Product Marketing Manager - VAS

• Feb 2011 - Oct 2013

Product Marketing | Digital Marketing | Campaign ManagementRevenue planning at various levels and accountable for customer acquisition, retention & revenue enhancement. Responsible for planning and organizing marketing program, joint promos, co-branding, etc.Content planning & sourcing of relevant content and ensuring availability of industry leading bouquet of content services by exploring new avenues for tie upsProduct integration with introduction of new Content Partners, aggregators, OTT Players & media houses.Initiate New Product Development and launch deliverable including concept testing, packaging and launch communication.Work closely with Engineering, Revenue Assurance, IT and Circle team to create synergies.Map competitive landscape through regular competition analysis and recommending plan of action. Show less

Key Account Manager

• Jun 2009 - Feb 2011

Business Development | Key Account Management | Corporate SalesResponsible for postpaid sales in Corporate and SME segments in Ernakulam Zone. Increase Market Share of Idea by targeting new customers through account penetration and retaining existing customer base.Gross, Net Adds and Revenue achievement against Target.DST strength, retention, management and productivity within circle budget.Co-ordinate with Marketing team to devise customized product offerings for Large AccountsDevise strategies to retain customers and increase revenues through cross-selling & up-selling.Devise new products in coordination with Marketing Team to pre-empt/counter competition and stay relevant to consumers. Show less