Experience

Ignition Creative

• Advertising Services
• 1 - 100 Employee

• Social Media Director

  • Sep 2018 - Present

  Netflix | Facebook | L.A. Lakers | Hulu | Marvel | Disney | Paramount | FX | Universal Pictures | Warner Bros | 20th Century Fox Netflix | Facebook | L.A. Lakers | Hulu | Marvel | Disney | Paramount | FX | Universal Pictures | Warner Bros | 20th Century Fox



MullenLowe UK

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Director of Social Media Communications and Strategy

  • Jun 2015 - Present



Code and Theory

• Associate Director Social Media

  • Nov 2013 - May 2015

  o Developed and executed entire social media strategy and content across all brands: Burger King, Dr Pepper, Snapple, Mott's, 7UP, essie, Maybelline, Garnier, Clarisonic, and Crush Soda o Led the team that brought back Chicken Fries for Burger King due to social media insights o Created the social media strategy and internal process, coordinating with stakeholders across the Company to ensure its effectiveness and ensure the adoption of relevant social media techniques into the corporate… Show more o Developed and executed entire social media strategy and content across all brands: Burger King, Dr Pepper, Snapple, Mott's, 7UP, essie, Maybelline, Garnier, Clarisonic, and Crush Soda o Led the team that brought back Chicken Fries for Burger King due to social media insights o Created the social media strategy and internal process, coordinating with stakeholders across the Company to ensure its effectiveness and ensure the adoption of relevant social media techniques into the corporate culture Show less o Developed and executed entire social media strategy and content across all brands: Burger King, Dr Pepper, Snapple, Mott's, 7UP, essie, Maybelline, Garnier, Clarisonic, and Crush Soda o Led the team that brought back Chicken Fries for Burger King due to social media insights o Created the social media strategy and internal process, coordinating with stakeholders across the Company to ensure its effectiveness and ensure the adoption of relevant social media techniques into the corporate… Show more o Developed and executed entire social media strategy and content across all brands: Burger King, Dr Pepper, Snapple, Mott's, 7UP, essie, Maybelline, Garnier, Clarisonic, and Crush Soda o Led the team that brought back Chicken Fries for Burger King due to social media insights o Created the social media strategy and internal process, coordinating with stakeholders across the Company to ensure its effectiveness and ensure the adoption of relevant social media techniques into the corporate culture Show less



360i

• Digital Media Supervisor

  • Jun 2012 - Nov 2013

  o Responsible for the end-to-end delivery of highly effective digital campaigns for NBCU: Universal Home Entertainment, Bravo, Oxygen, Telemundo, and USA Networks. Managed budgets ranging from $120K-$55Million per quarter o Translated briefs and generated cross-channel media plans that excited the clients and exceeded their objectives; continually striving for improvement and innovation by sourcing and developing new partnerships with media partners across North America o Managed and… Show more o Responsible for the end-to-end delivery of highly effective digital campaigns for NBCU: Universal Home Entertainment, Bravo, Oxygen, Telemundo, and USA Networks. Managed budgets ranging from $120K-$55Million per quarter o Translated briefs and generated cross-channel media plans that excited the clients and exceeded their objectives; continually striving for improvement and innovation by sourcing and developing new partnerships with media partners across North America o Managed and optimized campaigns in-flight at all levels; across partners, placements, products and creative concepts to deliver optimal performance Show less o Responsible for the end-to-end delivery of highly effective digital campaigns for NBCU: Universal Home Entertainment, Bravo, Oxygen, Telemundo, and USA Networks. Managed budgets ranging from $120K-$55Million per quarter o Translated briefs and generated cross-channel media plans that excited the clients and exceeded their objectives; continually striving for improvement and innovation by sourcing and developing new partnerships with media partners across North America o Managed and… Show more o Responsible for the end-to-end delivery of highly effective digital campaigns for NBCU: Universal Home Entertainment, Bravo, Oxygen, Telemundo, and USA Networks. Managed budgets ranging from $120K-$55Million per quarter o Translated briefs and generated cross-channel media plans that excited the clients and exceeded their objectives; continually striving for improvement and innovation by sourcing and developing new partnerships with media partners across North America o Managed and optimized campaigns in-flight at all levels; across partners, placements, products and creative concepts to deliver optimal performance Show less



Condé Nast

• Greater New York City Area

• Digital Consumer Marketing Manager

  • Mar 2010 - May 2012

  o Developed and executed digital consumer marketing efforts for 17 Condé Nast brands including: Vanity Fair, W Magazine, Bon Appétit, Architectural Digest, Brides, and Teen Vogue o Implemented and managed the first iPad Homepage Takeovers launch for all Condé Nast brands: Oversaw and liaised with Technology, Client Services, Creative Departments, and Consumer Marketing for all launches, creative updates, and reporting o Developed and executed digital consumer marketing efforts for 17 Condé Nast brands including: Vanity Fair, W Magazine, Bon Appétit, Architectural Digest, Brides, and Teen Vogue o Implemented and managed the first iPad Homepage Takeovers launch for all Condé Nast brands: Oversaw and liaised with Technology, Client Services, Creative Departments, and Consumer Marketing for all launches, creative updates, and reporting