Gigi Mulira
Lead PR Consultant at TBWA\Uganda- Claim this Profile
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Bio
Experience
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TBWA\Uganda
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Uganda
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Advertising Services
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1 - 100 Employee
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Lead PR Consultant
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Aug 2019 - Present
At TBWA\Uganda my goal is to build and manage relationships with clients, media and other key stakeholders at all levels and review all periodic targets for all the brands while I ensure plans are developed and implemented to achieve targets. • Develop /review crisis communications plans for all brands including TBWA\Uganda. • Handled day-to-day communication change management and collaboration activities related to several key initiatives/programs in the organization for key clients. • Supervising creation of key communications, development, approval, and implementation of the public relations strategy for key clients. • Contributing to excellent financial/budget management of the Public Relations department, improving profitability wherever possible and monitoring all billing procedures. • Identifying and lead in the pitching for new business for Public Relations as a standalone and with other disciplines as part of a multi-disciplinary pitch. • Handle the PR budget for all Clients writing and developing the monthly, quarterly and annual project reports • During the Covid 19 lockdown April to December 2020 managed to maintain brand relevance for Club Pilsner one of the organizations biggest clients by carrying out an extensive online social media campaign collaborating with local talent, keeping the brand relevant increasing social engagement with their customer base, increasing sales revenue & achieving 90% Return on Investment on the project Show less
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USAID
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United States
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International Affairs
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700 & Above Employee
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Conference Coordinator (Consultant)
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Jul 2015 - Oct 2017
I was responsible for managing the finance and sustainability strategy of a number of large scale projects of up to $150,000 and liaising directly with clients, responsible for planning, overseeing and leading projects from ideation through to completion. With satisfaction and service levels for each conference at 80%. June-October 2017 Uganda Health Marketing Group Conference July-August 2017 Critical Care for Nursing Association (CCNAU) January–February 2017 USAID/Uganda Private Health Support Program Budget July-Sept 2016 Uganda Health Marketing Group conference January-June 2016 East Africa Healthcare Federation Show less
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Tell-Em Public Relations (EA)
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Kenya
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Public Relations and Communications Services
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1 - 100 Employee
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Country Manager
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Jan 2009 - Jun 2012
Assisted in developing communication strategies to ensure consistency of messaging, recommending improvements to existing communication plan. Managed communication tools including press release, blogs, websites, publications and events. • Spearheaded the FIFA World Cup Trophy Tour in Uganda (November 2009) sponsored by Coca-Cola, the Official World Cup Partner, which culminated in its reception by the President of Uganda planning internal campaigns and events as per company standards. • Managed the Coca-Cola Uganda PR budget over seeing internal and external communications including product launches. • Achieved 90% Return on Investment (ROI) for COPA (school football tournaments) Coca-Cola 2009, 2010, 2011 plus the FIFA World Cup Trophy Tour. • Secured strategic partnerships and contractual agreements with renowned sports organisations such as FUBA (Federation of Uganda Basketball Association). • Proactively built relationships with key opinion leaders, professional associations and other relevant third-parties. Show less
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Education
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York College of Pennsylvania
Bachelor's degree, Public Relations, Advertising, and Applied Communication