Colin Gibson

Co-Founder and Director of Marketing at The Interactive & Immersive HQ
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Contact Information
Location
Canadá, CA
Languages
  • English Nível avançado

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Usuário do LinkedIn

Colin is an absolute joy to work with. He's great at listening to explanations of complex topics, asking the right questions, and then boiling it down in his writing so that anyone can understand. But in addition to being a great copy writer, he's very knowledgeable around digital marketing -- SEO, social media strategies, etc -- and has been invaluable in helping craft our digital marketing strategy.

Steve Proctor

Colin has been unfailingly responsive to requests that come at the last minute - and he still delivers a quality final product on deadline. He understands technology so he doesn't hide behind unnecessary jargon. He can get to the point of a project quickly and still present the subject matter in an engaging way.

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Credentials

  • Digital Marketing Strategist
    DigitalMarketer
  • Direct-Response Copywriting Specialist
    DigitalMarketer
  • Certified Optimization & Testing Specialist
    DigitalMarketer
  • Certified Analytics & Data Specialist
    DigitalMarketer
  • Certified Search Marketing Specialist
    DigitalMarketer
  • Certified Content Marketing Specialist
    DigitalMarketer

Experience

    • Canada
    • E-Learning Providers
    • 1 - 100 Employee
    • Co-Founder and Director of Marketing
      • nov. de 2018 - - o momento

      The only comprehensive educational training resource and community for TouchDesigner developers, The Interactive & Immersive HQ was founded to help interactive tech and immersive media pros take their career to the next level. The HQ includes over 50 hours of training videos, a private Facebook community, 20+ custom TouchDesigner tools, and regular group coaching.As Co-Founder and Director of Marketing, I'm responsible for everything from branding and product development to copywriting and PPC strategy.Learn more about The HQ here: https://learn.elburz.io/td-hq/

    • New Zealand
    • Design Services
    • Freelance Copywriter
      • abr. de 2015 - - o momento

      I produce content, copywriting, and digital assets for technology companies with the goal of building thought leadership to drive leads and revenue.In addition to working directly with technology companies, I offer white label content creation services for marketing agencies and professionals.Services I provide:• Blogs and Articles• Web Copy and Sales/Services Pages• Ebooks• White Papers• Case Studies• Newsletters• Press releases• Award submissions • SEO• Email MarketingFor more information, email colin@gibsondigitalmarketing.com

    • Senior Staff Writer
      • jun. de 2015 - abr. de 2019

      Mercer-MacKay Solutions is a digital marketing agency that has been helping technology companies tell their stories since 2008. My role as a Staff Writer at Mercer-MacKay involved developing digital assets such as white papers, blogs, eBooks, case studies, and product descriptions (sales copy), in addition to occasional project management. This includes conducting interviews with subject matter experts, analyzing and researching complex technical topics and solutions, and managing multiple clients and projects. I worked with a team of editors, management, and design on a daily basis to ensure that we deliver quality content while meeting deadlines. The majority of my work for Mercer-MacKay was done within the Microsoft ecosystem. I have extensive experience creating content on subjects such as Office365, Dynamics, and everything to do with cloud technology and Microsoft Azure.

    • Canada
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Newsletter Editor
      • set. de 2017 - jun. de 2018

      Duties included managing, writing and editing the IAMCP monthly newsletter. Duties included managing, writing and editing the IAMCP monthly newsletter.

    • Thailand
    • Think Tanks
    • Marketing Consultant
      • jan. de 2016 - set. de 2017

      function(core) doesn't have traditional services. We consider every problem and its solution unique. We've broken clients into new markets, implemented technical innovations and creative designs, and assisted clients in scanning their futures and designing new human experiences. We accomplish all of these with our own internal methodologies and frameworks.My role at function(core) involves content creation, editing, marketing and communications. function(core) doesn't have traditional services. We consider every problem and its solution unique. We've broken clients into new markets, implemented technical innovations and creative designs, and assisted clients in scanning their futures and designing new human experiences. We accomplish all of these with our own internal methodologies and frameworks.My role at function(core) involves content creation, editing, marketing and communications.

Education

  • University of Toronto at Scarborough
    Hon. B.Sc., Mental Health Studies
    -
  • Seneca College of Applied Arts and Technology
    Social Service Work Diploma
    -

Community

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