Experience

bBIG Communications

• United States
• Advertising Services
• 1 - 100 Employee

• President and CEO

  • 2011 - 12 years

  As the President/CEO, Gibson oversees daily company operations and execution, manages corporate strategy and leads the associated sales execution for all divisions, directs the company planning process, programming development, networking and marketing efforts, and oversees company financials and strategic investment processes. What started as a highly specialized marketing and business path in the Healthcare Industry in 1989, swiftly segued into an exciting opportunity to grow a… Show more As the President/CEO, Gibson oversees daily company operations and execution, manages corporate strategy and leads the associated sales execution for all divisions, directs the company planning process, programming development, networking and marketing efforts, and oversees company financials and strategic investment processes. What started as a highly specialized marketing and business path in the Healthcare Industry in 1989, swiftly segued into an exciting opportunity to grow a Consumer Packaged Goods sales strategy for Market Tactics, Inc. in 1994. Based in New York City, Gibson employed a customer-centric and highly focused support strategy to develop a fast-growing list of Brands and Product Lines which eventually joined the Market Tactics, Inc. client pool. They provided specialized marketing support which was largely focused on the design and execution of sales and promotional programs at the traditional point-of-purchase. The company helped brands gain a competitive advantage and increase sales by successfully influencing the buying decisions of their category shoppers. As the path-to-purchase continued to evolve and the Digital, Social and Mobile influences matured, Market Tactics re-branded the company as bBIG Communications, Inc. in 2011, and Gibson became President & CEO. Via a strategic plan of investment into a highly specialized Digital and Social Media internal support team, bBIG Communications expanded its support system to include client verticals in a variety of markets including Retail, Sports, Government / Military, Financial and more. Gibson and his team believe the fundamental long-term success of bBIG Communications can be tied to the amazing employees they have in place. It’s a resilient group of people who are not afraid to pivot to help their partners. Show less



Market Tactics

• United States
• Marketing Services
• 1 - 100 Employee

• Sales

  • 1994 - 2011

  NYC, NY, St. Louis, MO and Coronado, CA - Worked directly with Consumer Packaged Goods industry - Assisted in advertising and marketing via advertising and coupon programs - Specialized in point-of-purchase (POP) in the military channel - Co-Originator in “Shelf Lightening” concept and other highly successful shelf coupon dispensers - Managed the Maxi Saver and Money Saver publications and executed advertising for clients Gibson started out in sales with Market Tactics Inc in 1994. There he served major brands in… Show more - Worked directly with Consumer Packaged Goods industry - Assisted in advertising and marketing via advertising and coupon programs - Specialized in point-of-purchase (POP) in the military channel - Co-Originator in “Shelf Lightening” concept and other highly successful shelf coupon dispensers - Managed the Maxi Saver and Money Saver publications and executed advertising for clients Gibson started out in sales with Market Tactics Inc in 1994. There he served major brands in the Consumer Packaged Goods industry, assisting in advertising and marketing through various campaigns and coupon programs. They specialized in point of purchase (POP) in the military channel, as well as created "Shelf Lightning" and other shelf coupon dispensers that still are hugely successful today. Show less