Chief Growth Officer

• Feb 2021 - Present

Managing Director Mexico

• May 2019 - Present

Operations, Business Development & Digital Director

• Aug 2016 - May 2019

- Lead strategic initiatives: fintech strategy, multi-level business model and other revenue streams.- Foster strategic partnerships with key players in the ecosystem.- Drive exponential digital growth by delivering the sleekest experience:* Transform a traditional company to a digitally driven omnichannel telecom company * Drive innovation through a strategy centered around the customer and big data* Raise the digital bar of the telecom industry by delivering a disruptive experience across web, apps, call center and in-store

Founder - Regional Director Metro Area

• Jan 2014 - Aug 2016

Lead commercial deployment of Virgin Mobile in México. Definition and product set up, target market (voice, message, persona), communication, distribution channels, sales force, logistics, customer experience, human resources and strategic partners to start up the operation. Head of the Metro Area Region, accountable for commercial and channel strategy, operation and P&L. Responsible for sales, sales support, channel operations, new channels development and marketing.

Alliances Senior Manager, LatAm

• Apr 2013 - Jan 2014

Responsible for developing strategic partnerships in Mexico and Central America.

National Sales Director for Postpaid Master Distributors

• Jan 2013 - Apr 2013

Head of Sales at the Postpaid Distributors Channel (B2B and B2C) nationwide.

Distributors Director for Metro Area of Mexico City

• Nov 2008 - Dec 2012

Responsible for operation and P&L of the Division, development of the channel (for B2C and B2C postpaid markets, and development of micro dealers channel for low-end prepaid markets), product definition, trade-promotions, merchandising strategy, BTL promotion, channel-incentives definition, training program, end-user Customer Service and capillarity-growth program.

Support & Expansion Manager for Master Distributors - Sales Support

• May 2008 - Dec 2008

Responsible for supporting the operation and expansion strategy of the Distributors channel nationwide.

B2B Market Sales Manager, North East and West Divisions

• Apr 2007 - Apr 2008

Launching the B2B Business Unit in 13 states with 75 sales reps.

Digital Marketing & Online Travel Agency Manager

• Jul 2005 - Apr 2007

Managed the integration of digital channels and digital marketing strategy plan, to the traditional marketing activities of the company (CRM, BTL and ATL).Lead Business Development initiatives, including the creation of a digital-contents brand, catalogs with banking institutions, co-branding strategies with key partners and the launch of the on line travel agency of El Palacio de Hierro.

International Customer Service

• Jul 2003 - Jul 2005