Experience

CSE

• United States
• Spectator Sports
• 1 - 100 Employee

• Manager, Talent Marketing & Brand Partnership

  • Sep 2022 - Present



Kahala Brands

• United States
• Restaurants
• 200 - 300 Employee

• Social Media Marketing Manager

  • Nov 2021 - Sep 2022

  • Oversee preparation of marketing copy, images, videos, emails to expand brand awareness on Facebook, Instagram, TikTok and Twitter, leading to an increase in the targeted KPI of 79.5% in the first quarter of collaboration.• Evaluate consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.• Create and optimize social ads and strategies based on company targets, product specifications, market data and budget factors. • Oversee preparation of marketing copy, images, videos, emails to expand brand awareness on Facebook, Instagram, TikTok and Twitter, leading to an increase in the targeted KPI of 79.5% in the first quarter of collaboration.• Evaluate consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.• Create and optimize social ads and strategies based on company targets, product specifications, market data and budget factors.



12 News (KPNX-TV, NBC)

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Digital Producer & Content Curator

  • Jun 2021 - Apr 2022

  • Increased brand awareness through creation of innovative digital productions and mobile alerts.• Produced and maintained content schedules and monthly calendar for all social platforms.• Used content management system to analyze user engagement and website traffic metrics. • Increased brand awareness through creation of innovative digital productions and mobile alerts.• Produced and maintained content schedules and monthly calendar for all social platforms.• Used content management system to analyze user engagement and website traffic metrics.



Northern Arizona University

• United States
• Higher Education
• 700 & Above Employee

• Digital Coordinator & Social Media Strategist

  • Oct 2019 - Nov 2020

  • Coordinated custom social media posts that captured target audience's attention & influenced action.• Designed and implemented social media strategies to align with business goals.• Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram. • Coordinated custom social media posts that captured target audience's attention & influenced action.• Designed and implemented social media strategies to align with business goals.• Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.



Milwaukee Brewers

• United States
• Spectator Sports
• 500 - 600 Employee

• New Media Creative Coordinator

  • Apr 2016 - Apr 2019

  • Organized, prioritized and managed multiple projects according to dedicated release schedule.• Developed advertising strategies and converted ideas into concrete tasks and delegated tasks to appropriate individuals and departments.• Utilized social media outlets to connect directly with public as the organization's entertainment host/reporter while also leading the development of marketing content for social media. • Organized, prioritized and managed multiple projects according to dedicated release schedule.• Developed advertising strategies and converted ideas into concrete tasks and delegated tasks to appropriate individuals and departments.• Utilized social media outlets to connect directly with public as the organization's entertainment host/reporter while also leading the development of marketing content for social media.



KSDK - 5 On Your Side

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Social Media Reporter & Producer

  • Sep 2014 - Apr 2016

  • Created and shared news content through social media for better engagement with audiences and faster reporting as the organization's reporter/host.• Collected data from various sources to determine facts and opinions and fashioned into cohesive story for digital and television.• Utilized digital publishing platforms to prepare well-structured drafts. • Created and shared news content through social media for better engagement with audiences and faster reporting as the organization's reporter/host.• Collected data from various sources to determine facts and opinions and fashioned into cohesive story for digital and television.• Utilized digital publishing platforms to prepare well-structured drafts.