Experience

GroupG Asia Pacific
• Singapore
• Chemical Manufacturing
• 1 - 100 Employee
• Senior Assistant to President

  • 2022 - Present

IPP Travel Retail - Member of IPPG
• Vietnam
• Retail
• 1 - 100 Employee
• Brand Manager

  • 2022 - 2022


Huu Tam LLC

• Marketing Manager

  • Oct 2021 - 2022

  Project Planning/Management: Worked with stakeholders and vendor to define the reasonable project plan with proper resource assignment. Conceptualized and developed a plan to deploy the Urban Farm model to help urban residents relieve stress, supplement the amount of oxygen, and contribute to environmental protection by ensuring a safe and healthy amount of vegetables. Used technology to cultivate strawberries to assure natural & organic quality, safety, and cost effectiveness. Did the Sales forecast and channel activities to reach the business objectives. Managed and monitored profit and loss and expenditures to minimize unnecessary cost and risk. Marketing Managment: Create a marketing strategy to raise brand recognition and broaden the distribution model. Manage and allocate monthly, quarterly & yearly marketing budget. Prepare the Trade Affair, Distributor Conference, Trade & Channel Events. Build, recruit and train for team members Show less



RMIT University Vietnam

• Vietnam
• Education Administration Programs
• 700 & Above Employee

• Nationwide Marketing Coordinator

  • Feb 2021 - Sep 2021

  Brand: School of English & University Pathways (SEUP) Led the development & execution of nationwide campaigns and/or campus-based campaigns including but not limited to Experience Days, Information Days to increase awareness and trigger inquiries to RMIT Hanoi, Saigon South & Danang. Organized and executed Bee Battlefield campaign - a spelling contest held in HCMC, Hanoi & Danang, with entries from 1,625 students. Managed the performance of online marketing channels and developed strategies for conversion tools and campaign contents to nurture leads of different segments (Facebook Ads, Google Ads, SEO optimization). Google ads: Implement tracking & analytics pixels & tags on pathway.rmit.edu.vn & to explore marketing opportunity through this website traffic. Hands-on monitored & optimized for lead generation within budgets and delivered end of campaign reports together with recommendations for future campaigns. Managed and allocated monthly, quarterly & yearly marketing budget. Collaborated closely with Student Recruitment team to ensure campaigns and activities support targets and develop new value-added promotions. Liaised across creative in-house teams, Marketing agencies and internal departments to ensure projects and campaigns are on progress & achieve KPIs. Trained and managed Marketing officers/interns. Accomplishment: Effectively optimized & monitored online campaigns to drive conversion through Facebook Ads, Google Ads. The number of followers increases by 3,674 by the end of May 2021. Effectively led a Bee Battlefield campaign attracting over 1,600 participants nationwide and had over 700,000 viewers on YouTube & 500,000 viewers on Facebook. Show less



Nalee Co, Ltd

• China
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing Operations Manager

  • Jul 2018 - Dec 2020

  Brand: Nalee Cosmetic | Nalee Beauty Clinic | Nalee Angie Clothing| Tala Minimart Daily Operation Management: Took full ownership of the assigned category by leading the brand development strategies including budget responsibility, revenue growth, management strategy, product category and integrated marketing communication activation. Ensured that the sales operation plan, its objectives, and administrative procedures are thoroughly understood by his/her sales force. Controlled the application of trade incentive promotions. Led development of the Trade Marketing Strategy to achieve defined business objectives across all product categories by customers / channel. Product stock: Collaborate to define price for products Planning monthly / campaign promotion schemes for products and ensure gross profit of product Strategic annual planning product map Marketing Managment: Developed Omni-channel strategy. Not only focused on offline store and established online shops on Facebook & Instagram, E-shops on e-commerce platforms (Tiki, Shopee, Lazada) & Grab Mart were developed to widen sale channels. Executed 360 degree marketing campaigns, including digital, social, public relation that drives commercial results and consumer conversion. Shortened in delivery time & solved efficiently complaints from customers | stalk-holders. Accomplishments: Successfully launched a new retail business in 2019 - Tala Minimart Led a multi-functional team including sales, supply chain & operations to devise and deliver new product developments, with brand, product & category directions. Optimized operating and marketing performance by reducing 20% cost. Effectively solicited orders and promoted product upgrades to current customers, resulting in a 10% increase in upgrade sales over two years. Designed and improved company owned media (websites | Pages| E-commerce platform) and updated the blog regularly with creative marketing content by increasing average 20% new users per months. Show less


QUT (Queensland University of Technology)
• Australia
• Higher Education
• 700 & Above Employee
• Master Degree

  • Feb 2016 - Jul 2018


RACQ

• Australia
• Financial Services
• 700 & Above Employee

• Freelance

  • 2017 - 2017

  Accomplishment: Redesigned the Loyalty Rewards Program for ‘membership- tenure’ and ‘reward points earned’ base delivering ‘Queenslanders lifestyle experiences with ‘family-value pooling’ and ‘flexible & highly personalized’ value redemption systems. Accomplishment: Redesigned the Loyalty Rewards Program for ‘membership- tenure’ and ‘reward points earned’ base delivering ‘Queenslanders lifestyle experiences with ‘family-value pooling’ and ‘flexible & highly personalized’ value redemption systems.



TNC - F&B

• Marketing Team Lead

  • Oct 2014 - Dec 2015

  - Brand: Hollys Coffee Korea | ColdStone Creamery USA | Fanny Ice cream| Incito Relaunched a brand for product development & digital content strategy development. Developed overall marketing strategy, annual business plan and competitive growth strategies for assigned brands. Ensured on-brand communication and execution. Led in collaboration with Business Unit Manager and Headquarters for purposes such as communication activities, sales initiatives, public relations, POS, or advertising creative as needed. Executed of marketing & sales strategies, impacting brand recall & revenue. Accomplishment: Set up successfully 5 stores during 1.5 years. Increased Facebook conversion rate by 35% with new content strategy. Successfully partnered with Now & Food Panda to expand delivery channel. Ensured brand guidelines and raised any concerns with the relevant Business Unit Manager and Headquarters Show less



Thanh Bac Fashion Group

• Assistant Brand Manager

  • Jul 2013 - Aug 2014

  Brand: Levi's Jean | Dockers | Birkenstocks| Watch MeCarried out market research to keep up to date with customer trends helping to develop strategies and manage marketing campaigns across print and online platforms. Managed and co-ordinated with regional team for press releases, press conferences, media events, coverage reports, post reports and other activities that related to medias.Developed and executed all event managements: 10 store opening events, trade fairs, mini shows, fashion shows,... Enhanced the number of corporate information, Brand partnership news, CSR angles.Developed a KOL strategies & managed the execution, in collaboration with Operation team.Accomplishment:Managed multiple PR and marketing annual budgets ranging around $500,000.Led a team in implementing a comprehensive social media campaigns and 30 in-store events relations campaign for a new line of products- REVEL | JEAN EXCHANGE CAMPAIGN. Successfully executed and managed KOL campaign at the early stage. Achieved Special Recognition Award Levi's Marketing for the year 2013. Show less

• PRODUCT Intern - Levis

  • Jun 2013 - Jul 2013

  Support product team in assortment planningDo Competition & Market analysisWork with Warehouse to follow on receipt and allocation to the storesWork with marketing for the promotion and sharing the required detail for the promotion.Visit stores and get feedback from stores on product concern.Prepare and conduct staff training about Product Collection in 2013 and 2014.



RMIT International University Vietnam

• Marketing Team Member

  • 2010 - 2010

  Halloween Event Duties: • Found and contacted to potential sponsors for the event • Wrote a proposal and persuaded them for sponsoring by individual. Achievements: • Experienced in finding sponsors and communicating with them • Experienced in operating an event within the university scope. • Learned to manage works under pressure • Learned to accept the failure when the sponsor denied my proposal • Met and built relationship with many friends. • Receive certificate from the board of club. Show less