Giannis Karavelis

Digital Marketing Officer at THE ANTIAGERS
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Contact Information
us****@****om
(386) 825-5501
Location
Athens, Attiki, Greece, GR

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Experience

    • Greece
    • Medical Practices
    • 1 - 100 Employee
    • Digital Marketing Officer
      • Jun 2023 - Present
    • France
    • Motor Vehicle Manufacturing
    • Digital Account Manager
      • Nov 2020 - Jun 2023

      o Planning, executing and monitoring digital marketing campaigns for Greek and Multinational pharmaceuticals; Measuring and report performance, assess results against goals o Managing the Social Media department; Track and evaluation of insights, recommending actions for improvements o Designing, implementing and measuring digital marketing campaigns for in-house projects o Planning, executing and monitoring digital marketing campaigns for Greek and Multinational pharmaceuticals; Measuring and report performance, assess results against goals o Managing the Social Media department; Track and evaluation of insights, recommending actions for improvements o Designing, implementing and measuring digital marketing campaigns for in-house projects

    • Animation and Post-production
    • 1 - 100 Employee
    • Marketing And Advertising Consultant
      • Jun 2014 - 2020
    • Greece
    • Personal Care Product Manufacturing
    • Group Brand Manager
      • Apr 2008 - Jul 2012

      o Designing and implementing marketing campaigns across various channels ( ATL,BTL, and DIGITAL) o Strategic planning for two categories: (a) Hair Transplantation, (b) Epilation, reporting to the Managing Director o Budget control & allocation in line with strategy and ensure that monthly spend is on target (over 2 mils. € per year) o Measure and report performance of all marketing campaigns, assess results against goals o Monitoring and analyzing costumer data for further evaluation and key actions implementation o Monitor market share and competition, cooperating with the Sales department to suggest corrective measures. Show less

    • United Kingdom
    • Movies, Videos, and Sound
    • Group Account Director
      • May 2003 - Apr 2008

      o Developing brand communication strategies for entire clientele o New business strategy planning to enhance and increase company’s turn over o Supervision of designing and implementing ATL/BTL campaigns o Development and implementation of creative briefs and copy strategy o Sales Forecasting; Annual agreements with customers. Major client: ▸ Power Health (TV spots, print ads, branding, packaging, BTL promotional campaigns, advertorials ) o Developing brand communication strategies for entire clientele o New business strategy planning to enhance and increase company’s turn over o Supervision of designing and implementing ATL/BTL campaigns o Development and implementation of creative briefs and copy strategy o Sales Forecasting; Annual agreements with customers. Major client: ▸ Power Health (TV spots, print ads, branding, packaging, BTL promotional campaigns, advertorials )

    • Ireland
    • Graphic Design
    • 1 - 100 Employee
    • Account Director
      • Mar 2000 - May 2003

      o Setting creative and strategic goals in line with clients guidelines o Development and implementation of creative briefs and copy strategy o Coordinate and implement ATL/BTL campaigns for the accounts o Creative direction propositions for the campaigns in all channels (ATL/BTL) o Developing and implementing brand communication strategies for the accounts. Major clients: ▸ Power Health (TV spots, branding, packaging, BTL promotional campaigns) ▸ New Day (TV spots, Jingle, print ads) Show less

    • Oman
    • Advertising Services
    • Account Executive
      • Jul 1997 - Nov 1999

      o Day to day and overall handling of the accounts o Creative & production brief writing o Team coordination (creative, production, media and other disciplines) o Administration of all projects & creative deliverables o Strong contribution to strategic communication & creative strategy for the accounts. Major clients: ▸ Power Health ▸ Lipogen o Day to day and overall handling of the accounts o Creative & production brief writing o Team coordination (creative, production, media and other disciplines) o Administration of all projects & creative deliverables o Strong contribution to strategic communication & creative strategy for the accounts. Major clients: ▸ Power Health ▸ Lipogen

Education

  • Nottingham Trent University
    Postgraduate Degree - DBA, Business Administration and Management, General
    2007 - 2008
  • Ethnikon kai Kapodistriakon Panepistimion Athinon
    Postgraduate Degree - PgDip in Strategic Marketing
    2006 - 2006
  • Technological Institute
    Department of Agricultural Technologies
    1992 - 1995

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