Sr. Manager, Digital Marketing and Demand Generation - Global

• Mar 2022 - Present

Manager, Paid Digital Media - North America & Europe

• Nov 2019 - Mar 2022

Manager, Digital Marketing - Operations & Strategic Client Services

• Apr 2018 - Oct 2019

Sr. Strategic Account Manager, Digital Marketing

• Sep 2016 - Mar 2018

Operations Manager, Digital Marketing

• Mar 2016 - Aug 2016

Director of Sales & Marketing

• Aug 2015 - Mar 2016

•Recruit and hire sales team, product manager, and marketing manager •Lead teams responsible for marketing and sales strategies to support company’s mission •Develop content management strategy for company’s social marketing •Establish and recommend product positioning and pricing strategy to produce long term market share •Monitor competitor’s products, sales, and marketing activities •Analyze and control expenditures to conform to budgetary requirements •Create and implement formal sales processes, budget, sales goals and comp plan •Research and develop sales tools, CRM, and lead gen opportunities to support the sales staff •Establish sales activity metrics to help support revenue growth •Build sales tools and proof of concept for strategic partnerships •Improve sales policies and practices •Create job descriptions and develop standards for customer relationship management

Manager, Digital Sales

• Jul 2013 - Aug 2015

•Inspire a team of 8 multi-disciplined sales reps with primary responsibility for revenue generation, client relations, new business development, strategic direction, and project management, with revenue of $8M•Build full scale New Business Development Team and Inside Sales Team from the ground up•Sell and analyze digital marketing campaigns that comprise of PPC, SEO, programmatic display/mobile, social, email, content marketing•Grew SMB sales 17% YoY•Contribute 27% growth in owned and operated targeted display, surpassing company record since July 2011•Develop sales strategies to help achieve revenue goals and budgets•Recruit, train, and manage new members of the sales team•Forecast and monitor the performance of the sales team and compare it to company's objectives•Resolve critical issues internally and related to sales, as a result increasing efficiency and process

Digital Account Executive

• May 2012 - Jun 2013

•Manage on average 30 accounts monthly and generate annual advertising revenue of $2.8M•Create and present customized marketing solutions for prospective clients involving products such as SEO/SEM, social media, mobile, custom email, targeted display. •Interface with agencies, direct media buyers, and business owners to convey market differentiation and solidifying strong business relationships•Analyze and interpret client’s digital performance reports for use to optimize campaigns

Project Manager, Special Section

• Jan 2010 - Jun 2013

•Manage Advertising Sales Teams in the execution of sales for annual reader’s choice “Best In Silicon Valley” special section •Increased revenue 280% (YOY) in 2010; translating into most successful special section ever in Bay Area News Group history•Grew sales 8% in 2011 and 33% in 2012•Optimized revenue growth by saving the company 15% in Production costs•Supervised and primary liaison among various Departments (Special Section Editorial, Creative, Makeup, Production)

Advertising Account Executive

• Oct 2006 - May 2012

•Manage on average 22 accounts monthly and generated annual advertising revenue of $1.6M•110% Annual Overall Sales Goal Achievement •Forecast & report monthly revenue across multiple product categories (ie print, niche pubs)•Implement successful media campaigns for multiple business categories to help maximize their market share and growth in annual sales •Create layout and messaging for advertising (both designing and copywriting)