Experience

Wachsman

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Consultant (Senior Account Executive)

  • Feb 2022 - Present



Firehouse Subs

• United States
• Restaurants
• 700 & Above Employee

• Media/Public Relations Specialist

  • Feb 2020 - Feb 2022

  - Produce pitches, media advisories and press releases - Serve as the official media relations specialist for assigned Firehouse Subs regions, including Canada - Media pitching to include social influencer relations, restaurant and market-wide events, menu news, brand initiatives, new restaurant openings, news hijacking opportunities, and more - Create and oversee media lists - Collaborate in developing annual public relations plan with the greater public relations team - Secure media coverage in broadcast, print, and online outlets



Alzheimer's Association®

• United States
• Non-profit Organizations
• 700 & Above Employee

• Media Relations Manager

  • May 2019 - Jan 2020

  - Responsible for the strategic positioning of the Alzheimer's Association brand throughout the state - Produce pitches, press releases, media advisories - Organize desk side appointments throughout the state - Develop, train and grow speakers’ bureau of volunteers, researchers and staff to represent the organization in national, regional, and community media opportunities - Secure media coverage in broadcast, print, and online outlets for organization - Oversee interns’ daily tasks and responsibilities



5WPR

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Assistant Account Executive

  • Sep 2018 - Oct 2018

  - Produce pitches, spreadsheets of inventory, press kits, bi-monthly Activity Reports, and PR plans- Organize desk side appointments and accompany clients - Update and complete clipbooks monthly, quarterly, and annually- Conduct social media campaigns with both micro and macro influencers- Plan media events, invite media and influencers, accommodate celebrity guests, and successfully gain media coverage- Network and grow relationships with media- Garnered an abundance of media coverage in broadcast, print, and online outlets for clientele

• Account Coordinator

  • Aug 2017 - Sep 2018

  - Produce pitches, spreadsheets of inventory, press kits, bi-monthly Activity Reports, and PR plans- Generate media lists of editors from top tier publications and pitch clientele- Organize client conference calls and complete call agendas- Update and complete clipbooks monthly, quarterly, and annually- Conduct social media campaigns with both micro and macro influencers- Plan media events, invite media and influencers, and successfully gain media coverage- Send inventory samples out, keep updated documents of outgoing products- Garnered an abundance of media coverage in broadcast, print, and online outlets for clientele

• Summer Assistant (Home/Houseware)

  • Jun 2017 - Aug 2017

  - Assist the Home and Houseware team with daily tasks- Generate media lists of editors from top tier publications- Produce media pitches- Send inventory samples out, keep updated documents of outgoing products- Research and assist team with planning a large media event



Odyssey

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Content Writer

  • Feb 2016 - May 2017

  - Write high quality writing content that is relevant in your community - Submit a minimum of one article per week - Post published articles on personal social media outlets - Write high quality writing content that is relevant in your community - Submit a minimum of one article per week - Post published articles on personal social media outlets



Coastal Carolina University

• United States
• Higher Education
• 700 & Above Employee

• Student Computing Services and Media Specialist

  • Nov 2015 - May 2017

  - Guide students through university’s website ­- Provide assistance on technical issues and technology related projects ­- Customer Service - Guide students through university’s website ­- Provide assistance on technical issues and technology related projects ­- Customer Service



ERG Digital Marketing Agency

• Junior Account Manager

  • Aug 2016 - Dec 2016

  - Responsible for managing client’s social media accounts- Maintain budget sheets and calculate the allocation of monies

• Intern

  • May 2016 - Aug 2016

  - Compile research regarding social media marketing techniques- Assist on enhancing and maximizing campaign performance by regularly testing target audiences and comparing results.- Consistently meet deadlines by effectively communicating with manager, team members, and client- Maintain budget sheets and calculating allocated monies



LaRue PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • May 2016 - Aug 2016

  - Produce pitches, spreadsheets of inventory, press kits, and PR plans - Assist PR director with daily tasks - Write up returns and requests with editors, send inventory samples out, kept updated documents of outgoing products. - Send and follow up with magazines and bloggers through formal emails, including editors from Teen Vogue, Better Homes and Gardens, Martha Stewart Living, etc. - Produce pitches, spreadsheets of inventory, press kits, and PR plans - Assist PR director with daily tasks - Write up returns and requests with editors, send inventory samples out, kept updated documents of outgoing products. - Send and follow up with magazines and bloggers through formal emails, including editors from Teen Vogue, Better Homes and Gardens, Martha Stewart Living, etc.



Dr. Peter M. Perera DMD & Dr. Gregory Van Vliet DDS

• North Haledon, NJ

• Administrative Assistant

  • Sep 2012 - Aug 2015



Potent People Entertainment & Nightlife

• Myrtle Beach. SC

• Sales Promoter and Event Promoter

  • Aug 2013 - Oct 2014

  -­ Prepare or alter promotion contents to target specific audiences ­- Sell products being promoted and keep records of sales ­- Work as part of a team to accommodate large crowds ­- Recommend product or service improvements to employers, after obtaining feedback from customers -­ Prepare or alter promotion contents to target specific audiences ­- Sell products being promoted and keep records of sales ­- Work as part of a team to accommodate large crowds ­- Recommend product or service improvements to employers, after obtaining feedback from customers



B & B Department Store

• Lavallette, NJ

• Sales Associate

  • Jun 2014 - Aug 2014