Gianluca Bandiera

Senior Integrated Media Manager at Atlas Obscura
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Contact Information
Location
Irvine, California, United States, US
Languages
  • Italian Native or bilingual proficiency

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Experience

    • United States
    • Media and Telecommunications
    • 1 - 100 Employee
    • Senior Integrated Media Manager
      • Nov 2022 - Present

      Data & Analysis: Evaluating the efficacy of media buying strategies and making data-driven decisions. Creative & Branding: Help the developing of engaging, memorable creative that aligns with the client's brand identity. Media Strategy & Relationship Management: Research media opportunities and effectively negotiate rates with media vendors. Planning & Buying: Determining the most cost-effective media mix and procuring the necessary media opportunities. Reporting: Gathering, analyzing, and interpreting data on media buys to assess campaign performance. Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Account Manager
      • Apr 2021 - Nov 2022

      I manage high-spending accounts as well as managing a small team of 2. Manage a total of 5 accounts with over 250k in monthly ads spend. My experience is utilized in targeted advertising strategies and implementing winning changes in the accounts as well as guiding my team to success. Client communication, account work, and reporting are some of my daily tasks for all my clients. I was able to gain high trust in my company and achieve great goals on a personal level and with my team. One specific client started with a 2x ROAS: Now they are running a very profitable account at a 6x ROAS return (Beauty Industry). Show less

    • United States
    • Marketing Services
    • 100 - 200 Employee
    • Senior Paid Strategist
      • Aug 2019 - Apr 2021

      Develop marketing strategies for e-commerce and lead generation clients, specifically focusing on how to effectively manage Google and Facebook accounts through SEO optimization and targeted advertising. I provide solutions tailored to meet the specific needs of my clients, leveraging data analysis and creativity to drive successful campaigns. Additionally, provide strategies for lead generation, such as developing aligning content, creating remarketing campaigns, and optimizing online experiences to increase conversions. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jul 2018 - Aug 2019

      Following a total of over 50 Ecommerce campaigns. Specialized in shopping campaigns, search campaigns, display campaigns, and YouTube campaigns. Developed a full strategy to scale and increase the reach of the brand followed. $40000 MRR and scale multiple e-commerce: Generate high profit for my clients and my company, focusing on shopping campaigns, complemented by display and search campaigns. Highly skilled in audiences, remarketing, and cold traffic generation. Brought one specific campaign to a 400% ROAS in less than 2 months of operation. Show less

    • United States
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jul 2017 - Jul 2018

      GMEPE is an engineering company working in mechanical, electrical and plumbing design. Engaged in product development, product launch, creaJng website using Shopify, Google AdWords, Google AnalyJcs and social media campaigning. Developed direct contact with producJon, pricing and promoJon for a newly launched device. ▪ Successfully launch of product with 350% ROAS: Generated sales of 30% of inventory in the first week. AdverJsing campaign was successful and using a combined Google and Facebook the product reached 30000 individuals and over 6000 clicks. Lowered iniJal CPC by 30% and scaled the campaign from $10/day to 70$/day. Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Associate
      • Jan 2016 - May 2018

      GSD is a non-profit science research company. Interning under the Director of Research, engaged in marketing and advertising projects with the focus of posting ads on social media to promote the organization mission. Developed storytelling skills through content and advertising and learned how to understand and target specific demographics. Generated a 20% increase in Facebook traffic and decreased CPA by 10%. I learned Facebook ads Learned Facebook analytics tools and how to set up a Facebook campaign – Met the 20% traffic goal with real website interaction, and saw peaks reaching 80%. Find leads and create an interactive email to boost donations: Learned how to use automated email tools and create an effective email advertisement – 300+ people responded, and $5000 in donations was raised Show less

    • France
    • Restaurants
    • 1 - 100 Employee
    • Restaruant Manager
      • Aug 2014 - Jul 2017

      Promoted three times in four years to become the manager of a $1M annual enterprise that operates on $60K a month with a staff of ten. Earned over 50 positive reviews on Yelp. Promoted three times in four years to become the manager of a $1M annual enterprise that operates on $60K a month with a staff of ten. Earned over 50 positive reviews on Yelp.

    • India
    • Language Schools
    • 1 - 100 Employee
    • English Teacher
      • May 2011 - Apr 2014

      English teacher to pre school kids. Based in Italy. English teacher to pre school kids. Based in Italy.

Education

  • Concordia University Irvine
    Bachelor's degree, Business, Management, Marketing, and Related Support Services
    2014 - 2018

Community

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