Experience

Cartão Elo

• Brazil
• IT Services and IT Consulting
• 500 - 600 Employee

• Chief Executive Officer

  • May 2021 - Present

  São Paulo, São Paulo, Brazil



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Senior Business Partner

  • Jun 2017 - May 2021

  São Paulo Area, Brazil Within the Financial Services Group, I have been managing the relationship between the firm and one of its most important clients in the country.



Independent Executive

• Independent Executive

  • Jan 2015 - May 2017

  São Paulo Area, Brazil With focus on the payment and retail banking industries, I have been working in different projects in the last 24 months. These projects have ranged from assisting payment organizations on regulation issues to discussing new technologies with both current financial institutions and financial services start-ups (FinTechs). I have also dedicated time to develop a thorough study on the payments industry "next chapter", through exploring new business models and platforms around the globe. It… Show more With focus on the payment and retail banking industries, I have been working in different projects in the last 24 months. These projects have ranged from assisting payment organizations on regulation issues to discussing new technologies with both current financial institutions and financial services start-ups (FinTechs). I have also dedicated time to develop a thorough study on the payments industry "next chapter", through exploring new business models and platforms around the globe. It includes "last mile" platform interfaces, back office restructuring, loyalty schemes redesign and big data down-to-earth implementations. Show less



American Express

• United States
• Financial Services
• 700 & Above Employee

• VP General Manager Partner Card Services Brazil

  • Nov 2006 - Jul 2014

  São Paulo Area, Brazil I started in the company, back in 2006, as its VP of Marketing and Sales responsible for its Consumer and Corporate portfolios. I moved to the General Mgmt position by the 2nd half of 2008. This is a division responsible for all partnerships with issuing banks around the world. Reporting to the region’s president (LAC). Member of the region’s executive leadership committee. As the most senior executive of the company in the country, was responsible for establishing the strategy of… Show more I started in the company, back in 2006, as its VP of Marketing and Sales responsible for its Consumer and Corporate portfolios. I moved to the General Mgmt position by the 2nd half of 2008. This is a division responsible for all partnerships with issuing banks around the world. Reporting to the region’s president (LAC). Member of the region’s executive leadership committee. As the most senior executive of the company in the country, was responsible for establishing the strategy of American Express in the market, expanding the business through its entire set of divisions, products and platforms. Spokesperson of the company to local authorities, regulators and media. Directly responsible for the following areas: Consumer and Corporate Cards businesses, Marketing & Sales, Merchant Network, Operations & Technology, managing the relationship with Banco Bradesco, Banco do Brasil and HSBC. Show less



Marketing Consulting

• Senior Managing Partner

  • Jan 2004 - Oct 2006

  São Paulo Area, Brazil Marketing Consulting firm focused on Customer Driven Organizations, Performance Marketing and Customer Experience.



American Express

• United States
• Financial Services
• 700 & Above Employee

• VP of Marketing

  • Jun 2003 - Dec 2003

  São Paulo Area, Brazil Reporting to the company´s Country Manager and within the consumer credit card division. Led a team of 27 people, representing six different areas, was responsible for Brand Management, Loyalty Program, Marketing Intelligence, Strategic Alliances, Internet and Customer Experience. Implemented the 2nd phase of the company’s revitalization campaign (O Seu Lado Sérgio), with national execution and the 360° communication strategy approach. Conducted a full revision of the loyalty program in a… Show more Reporting to the company´s Country Manager and within the consumer credit card division. Led a team of 27 people, representing six different areas, was responsible for Brand Management, Loyalty Program, Marketing Intelligence, Strategic Alliances, Internet and Customer Experience. Implemented the 2nd phase of the company’s revitalization campaign (O Seu Lado Sérgio), with national execution and the 360° communication strategy approach. Conducted a full revision of the loyalty program in a project that involved teams in Brazil, U.S. and U.K., and created the Customer Experience area. Show less



Deutsche Bank

• Germany
• Financial Services
• 700 & Above Employee

• Marketing & Sales Manager

  • Nov 2000 - May 2003

  São Paulo Area, Brazil Maxblue was the personal financial planning services arm of Deutsche Bank, launched in 2001, in a joint venture between Deutsche Bank and Banco do Brasil. Led a team of 36 people distributed in 4 major areas (Customer Acquisition, Relationship Marketing, Banco do Brasil Sales Force Interface, and Independent Financial Advisory Program). Sales performance was above expected results as well as direct marketing acquisition initiatives.



LatinStocks.com

• United States
• Venture Capital and Private Equity Principals

• Director of Marketing

  • Feb 2000 - Oct 2000

  São Paulo Area, Brazil This company was a financial services online platform owned by the Argentine Grupo Excel and America Online Latin America. Built and operated the database and CRM platforms, increased and maintained the site’s traffic (12 million page views a month), spearheaded the firm’s Global Communication User Guide (branding strategy), and implemented key monitoring tools, such as DART (DoubleClick) and NETLINE (I/Pro).



Citi

• United States
• Financial Services
• 700 & Above Employee

• Strategic Planning Manager

  • Jun 1998 - Feb 2000

  São Paulo Area, Brazil As the retail banking CEO advisor, coordinated the annual marketing plan and budget in conjunction with all product managers, represented the bank at Febraban’s information exchange committee, spearheaded the competitive intelligence assessment team, led two major programs (e-Brokerage and e-Insurance), and created a new customer care unit.