Experience

MAX FACTORY

• Italy
• Retail
• 1 - 100 Employee

• Group Marketing and Communication Director

  • Dec 2020 - Present

  Como, Lombardy, Italy



Personal Identity Decor

• Italy
• Design Services
• 1 - 100 Employee

• Strategy Consultant

  • Jul 2020 - Nov 2020

  Milan, Lombardy, Italy In charge of Global Sales and International Distribution at Personal Identity. With over 20 years of experience Personal Identity is an Italian company specialized in decoration projects and supply of high-end furnishing accessories for private residences, superyachts, private aircraft and corporate offices.



Panerai

• Switzerland
• Luxury Goods & Jewelry
• 400 - 500 Employee

• Managing Director South East Asia & Oceania

  • Jun 2018 - Jun 2020

  Central Singapore Provide strategic, commercial and operational leadership for six Countries in SEA&Oceania. Develop Brand performance and improve positioning in the market. Represent the company with partners, landlords and Media. Lead a team of 19. Member of Regional Directors Committee.

• Brand Director Italy - Officine Panerai

  • Apr 2012 - May 2018

  Milan Area, Italy Appointed to develop performance development of the Brand within Italy. Recruited and managed highly motivated sales and marketing teams. Promoted and defended the Brand’s interests in the territory. Member of the Country Directors Committee.

• Sales Manager Italy - Officine Panerai

  • Feb 2007 - Mar 2012

  Milan Area, Italy Managed Wholesale distribution network in Italy, openings, closings, relocations. Maintained close control over distribution network, ensuring Brand standards and policies were respected, and clients received service fully meeting Brand expectations. Managed stock levels, oversaw assortment planning, achieved stock rotation objectives, and managed product lifecycle according to targets set by the Brand



Cartier

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Product Manager - Cartier

  • 2005 - 2007

  Milan Area, Italy

• Sales Administrative Assistant

  • 2004 - 2005

  Milan Area, Italy



Jaeger-LeCoultre

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Event Coordinator

  • 2003 - 2004

  Milan Area, Italy