Gia Owens
Director Creative Services at Intelisent- Claim this Profile
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Bio
Terry Douglas
Gia is without a doubt the most inspirational manager I've had throughout my career as an art director. She's an energetic creative leader who has been crucial in changing our organization's perception of the in-house team from one of "order takers," into one of valuable strategic partners. She built a team of very different personalities and skill sets, and fostered an environment of trust, learning, and creativity. It's the only work experience I've had where I have truly felt like I was part of a family. It's so rare to find a manager who cares as much about your personal development and goals as the day-to-day work. Gia has made everyone on the team really think - about their own skills, about how to make our company shine, about how we could all teach and help each other. She mentored us through the development and building of integrated marketing campaigns and every type of digital and print collateral imaginable. And all for complex products and services in a heavily regulated industry, across multiple lines of business. Gia is a true analytical thinker who models so many of the values that have made me who I am today. She has provided insight on things like how to make the complex simple (much harder than it looks!), and the value of business strategy, market insights and testing on the creative process. She was also a major force in moving the company's Brand voice from being nearly nonexistent, into one that became engaging, transparent and customer-centric. I feel so fortunate to have encountered someone who helped me refine the ability to align marketing and business strategy with aesthetics and design sensibilities. I worked with Gia for over five years and during that time she continually grew both the team, and the organization- and all with great patience, kindness and ambition. She is someone who does what it takes to build strong relationships and make great things happen.
Mary Prescott
I have had the distinct pleasure of working with and for Gia as a free-lance copywriter for the past 4+ years. She is a talented visionary with a rare combination of analytical skills and creative energy. I have been in meetings where she has demonstrated the ability to distill the essence of marketing research, marry those results to the organization’s business objective and articulate a compelling value proposition. With that proposition clearly articulated, the marketing materials she and her team create really hit the mark. She is a pleasure to work with and I am glad to have had the opportunity.
Terry Douglas
Gia is without a doubt the most inspirational manager I've had throughout my career as an art director. She's an energetic creative leader who has been crucial in changing our organization's perception of the in-house team from one of "order takers," into one of valuable strategic partners. She built a team of very different personalities and skill sets, and fostered an environment of trust, learning, and creativity. It's the only work experience I've had where I have truly felt like I was part of a family. It's so rare to find a manager who cares as much about your personal development and goals as the day-to-day work. Gia has made everyone on the team really think - about their own skills, about how to make our company shine, about how we could all teach and help each other. She mentored us through the development and building of integrated marketing campaigns and every type of digital and print collateral imaginable. And all for complex products and services in a heavily regulated industry, across multiple lines of business. Gia is a true analytical thinker who models so many of the values that have made me who I am today. She has provided insight on things like how to make the complex simple (much harder than it looks!), and the value of business strategy, market insights and testing on the creative process. She was also a major force in moving the company's Brand voice from being nearly nonexistent, into one that became engaging, transparent and customer-centric. I feel so fortunate to have encountered someone who helped me refine the ability to align marketing and business strategy with aesthetics and design sensibilities. I worked with Gia for over five years and during that time she continually grew both the team, and the organization- and all with great patience, kindness and ambition. She is someone who does what it takes to build strong relationships and make great things happen.
Mary Prescott
I have had the distinct pleasure of working with and for Gia as a free-lance copywriter for the past 4+ years. She is a talented visionary with a rare combination of analytical skills and creative energy. I have been in meetings where she has demonstrated the ability to distill the essence of marketing research, marry those results to the organization’s business objective and articulate a compelling value proposition. With that proposition clearly articulated, the marketing materials she and her team create really hit the mark. She is a pleasure to work with and I am glad to have had the opportunity.
Terry Douglas
Gia is without a doubt the most inspirational manager I've had throughout my career as an art director. She's an energetic creative leader who has been crucial in changing our organization's perception of the in-house team from one of "order takers," into one of valuable strategic partners. She built a team of very different personalities and skill sets, and fostered an environment of trust, learning, and creativity. It's the only work experience I've had where I have truly felt like I was part of a family. It's so rare to find a manager who cares as much about your personal development and goals as the day-to-day work. Gia has made everyone on the team really think - about their own skills, about how to make our company shine, about how we could all teach and help each other. She mentored us through the development and building of integrated marketing campaigns and every type of digital and print collateral imaginable. And all for complex products and services in a heavily regulated industry, across multiple lines of business. Gia is a true analytical thinker who models so many of the values that have made me who I am today. She has provided insight on things like how to make the complex simple (much harder than it looks!), and the value of business strategy, market insights and testing on the creative process. She was also a major force in moving the company's Brand voice from being nearly nonexistent, into one that became engaging, transparent and customer-centric. I feel so fortunate to have encountered someone who helped me refine the ability to align marketing and business strategy with aesthetics and design sensibilities. I worked with Gia for over five years and during that time she continually grew both the team, and the organization- and all with great patience, kindness and ambition. She is someone who does what it takes to build strong relationships and make great things happen.
Mary Prescott
I have had the distinct pleasure of working with and for Gia as a free-lance copywriter for the past 4+ years. She is a talented visionary with a rare combination of analytical skills and creative energy. I have been in meetings where she has demonstrated the ability to distill the essence of marketing research, marry those results to the organization’s business objective and articulate a compelling value proposition. With that proposition clearly articulated, the marketing materials she and her team create really hit the mark. She is a pleasure to work with and I am glad to have had the opportunity.
Terry Douglas
Gia is without a doubt the most inspirational manager I've had throughout my career as an art director. She's an energetic creative leader who has been crucial in changing our organization's perception of the in-house team from one of "order takers," into one of valuable strategic partners. She built a team of very different personalities and skill sets, and fostered an environment of trust, learning, and creativity. It's the only work experience I've had where I have truly felt like I was part of a family. It's so rare to find a manager who cares as much about your personal development and goals as the day-to-day work. Gia has made everyone on the team really think - about their own skills, about how to make our company shine, about how we could all teach and help each other. She mentored us through the development and building of integrated marketing campaigns and every type of digital and print collateral imaginable. And all for complex products and services in a heavily regulated industry, across multiple lines of business. Gia is a true analytical thinker who models so many of the values that have made me who I am today. She has provided insight on things like how to make the complex simple (much harder than it looks!), and the value of business strategy, market insights and testing on the creative process. She was also a major force in moving the company's Brand voice from being nearly nonexistent, into one that became engaging, transparent and customer-centric. I feel so fortunate to have encountered someone who helped me refine the ability to align marketing and business strategy with aesthetics and design sensibilities. I worked with Gia for over five years and during that time she continually grew both the team, and the organization- and all with great patience, kindness and ambition. She is someone who does what it takes to build strong relationships and make great things happen.
Mary Prescott
I have had the distinct pleasure of working with and for Gia as a free-lance copywriter for the past 4+ years. She is a talented visionary with a rare combination of analytical skills and creative energy. I have been in meetings where she has demonstrated the ability to distill the essence of marketing research, marry those results to the organization’s business objective and articulate a compelling value proposition. With that proposition clearly articulated, the marketing materials she and her team create really hit the mark. She is a pleasure to work with and I am glad to have had the opportunity.
Experience
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Intelisent
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United States
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Marketing Services
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1 - 100 Employee
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Director Creative Services
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Mar 2016 - Present
Regardless of the channel, audience or technology, the key to success in any creative endeavor is always the same: understand precisely what each consumer needs, and deliver a solution that addresses that need in a tangible, relevant, meaningful and personal way. I love doing what I do because I am forever curious about what motivates consumers to take an action. Today, there are endless sources of data that can help satisfy that curiosity. What I’ve found, though, is that the real magic happens at the intersection of human-centric thinking, and data-driven insights. I work with a team of data scientists who not only can find the data, but also can interpret what it means and why it matters. It’s their insight that fuels how we approach creative. I’m fortunate to be surrounded by a team of experts at Intelisent who do this, every day. This, in turn, enables me to provide our talented writers, designers and developers with the insights they need to really inspire them. Working together, we are able to deliver innovative solutions that resonate with consumers in easily relatable ways. We’re able to identify just the right voice, and just the right channel, to simplify the complex, spotlight the relevant, connect the dots and leave all the extraneous behind. Show less
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Genworth
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United States
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Insurance
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700 & Above Employee
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Creative Director
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2006 - 2016
Leads strategic development and execution of producer and consumer marketing (B2B, B2C, B2B2C). Successfully joins forces daily across a myriad of functions (in a matrixed organization) with product, legal, promotions, online, retail, web and distribution partners to enable everything from conversations to leads, product innovation to deployment. Relentless and enthusiastic in building relationships and hardworking cross-functional teams that perform collaboratively and effectively both inside and outside of the organization. Drives strategy across print and online marketing with extensive knowledge and work in both including email, interactive online, direct mail, video, webinars, promotions, trade show, acquisition, in-force and acquisition communications, training, and new product launches. Influences and helps build pre-market research and testing. Simplifies the complex. With a passion and respect for research and analytics, Gia thrives on having a deep understanding of the product, consumer segmentation, insights, behaviors, and market trends. She stays on top of the ever-evolving nuances and preferences of today’s consumer to ensure all touch points create measurable results. Whether it’s a form coming in NIGO (not in good order), or a complex product that needs a simple explanation, analytical thinking and design have a significant role to play. She’s in. Show less
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Capital One
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United States
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Financial Services
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700 & Above Employee
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Creative Director
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2000 - 2005
• A data-junkie-driven creative director that resulted in numerous control beaters • Strategic creative marketing lead for MilesOne, Lowe’s, Mercedes Benz, Red Cross, Capital One Auto Finance, Small Business Solutions Loans 15-150K, Lines Of Credit, Rewards, Platinum Card, MGM Grand, JCPenney, CollegeOne & El Dorado • Influenced product design and creative testing developing value propositions based on research, interviews, consumer and small business owner behaviors, and frequency analysis findings • Reduced inbound call center volume significantly by addressing in-bound FAQs in creative execution • Patent for Pay-early strategy for CapitalOne Rewards Card businesses • Formulated marketing strategy in collaboration with business analysts, research team, marketing managers and creative team • Designed statistical methodology to analyze successful mailings Show less
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CommuniQue Marketing
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Richmond, Virginia Area
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Creative Director
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1993 - 2000
• Lead creative team of copywriters, art directors, production and marketing staff • Selected, hired and negotiated outside vendors including photographers, writers, illustrators and printers • Concepted and developed integrated B2B and B2C marketing programs included packaging, trade show design, direct mail, collateral, and in-store POP materials • Established job performance standards and evaluation benchmarks. Developed estimating and traffic processes and procedures • Successfully monitored and managed creative profitability Show less
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Carpenter Co.
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United States
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Chemical Manufacturing
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700 & Above Employee
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Creative Director
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1992 - 1993
• Designed and produced marketing for the world’s largest producer of foam cushioning products including carpet cushion, urethane foam, air filtration media and recycled playground surfacing. • Deliverables included in-store point of sale support and packaging, demonstration models, trade show signage and booth graphics, brochures, product promotions, logos and corporate communications. • Designed and produced marketing for the world’s largest producer of foam cushioning products including carpet cushion, urethane foam, air filtration media and recycled playground surfacing. • Deliverables included in-store point of sale support and packaging, demonstration models, trade show signage and booth graphics, brochures, product promotions, logos and corporate communications.
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Anthem Blue Cross and Blue Shield
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United States
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Insurance
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700 & Above Employee
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Senior Art Director
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1990 - 1992
• Established corporate standards reflecting culture, mission and philosophy of BCBS. • Designed and produced sales and product support materials implementing marketing goals and strategies for key focus firms and partnerships. • Coordinated and served as key POC for the Master Group account- provider services for key state contract. • Established corporate standards reflecting culture, mission and philosophy of BCBS. • Designed and produced sales and product support materials implementing marketing goals and strategies for key focus firms and partnerships. • Coordinated and served as key POC for the Master Group account- provider services for key state contract.
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Plaza Artist Materials & Picture Framing
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United States
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Retail
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1 - 100 Employee
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Manager/Marketing
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1988 - 1989
• Responsible for employee and inventory management, sales and promotions • Promoted relations and held seminars with VCU faculty establishing relationships with professors to set up a prepackaged class materials program that would direct bill to parents. (Students bought more when supplies weren’t competing with their beer money) • Kept store open nights and weekends during exam week to remedy the late night empty spray mount can • Doubled sales quota that was determined by headquarters in New York Show less
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Riddick Advertising Art
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Richmond, Virginia Area
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Art Director
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1984 - 1988
• Maintained departmental budget, estimated, and supervised production • Managed client relations and handled internal project coordination involving artist and copywriters • Designed and produced brochures, forms, ads, trade displays, presentations for seminars, lectures and corporate proposals • Lead Art Director on Riddick’s largest account- Best Products • Maintained departmental budget, estimated, and supervised production • Managed client relations and handled internal project coordination involving artist and copywriters • Designed and produced brochures, forms, ads, trade displays, presentations for seminars, lectures and corporate proposals • Lead Art Director on Riddick’s largest account- Best Products
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Education
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2010 - 2010
University of Virginia Darden School of Business
Executive Leadership Series -
2005 - 2005
University of Virginia Darden School of Business
Executive Leadership- Darden Graduate School of Business -
2014 - 2014
Rutgers, The State University of New Jersey-Newark
Mini MBA Digital Marketing, Digital Arts -
1982 - 1984
Virginia Commonwealth University
Bachelor's Degree, Communication Arts & Design -
1980 - 1982
Virginia Tech
Undergrad, Math Major
Community
