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Gia Hoan Khuu

Team Lead Digital Marketing at Hung Phat USA

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us****@****om

(386) 825-5501

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Team Lead Digital Marketing
- Jun 2022 - Present
- Manage and allocate monthly, quarterly, and yearly online marketing budgets. - Planning, implementing and optimizing campaign performance: Google ads, Facebook ads, and Zalo ads.- Writing advertising content and brief media.- Optimizing keywords SEO.- Set up measure platforms: GTM, GA4, Looker studio, GSC.- Work closely with a code web developer to build a new landing page and optimize the user experience on the website.- Work with the team leader’s sales to track campaign KPIs, continuous testing, and adjustment so as to achieve maximum efficiency. - Assist with the creation and support production media team.- Training for the team member. Show less
Digital Marketing Executive
- May 2021 - Jul 2022
- Plan and execute Google Ads.- Creative advertise content and brief image, landing page.- Monitor the competitors in space, both on their website and social media.- Report and assess to optimize the outcome.- Manage all owner social media: Facebook, Zalo, Youtube, and Google Business.- Research competitor keywords to propose a detailed plan for a quarter on SEM.- Ensuring the attractiveness and sufficient information for customers in an exciting and convenient way.- Work closely with the team to process tasks effectively and on time.- Work with a third party to book media. Show less

Marketing Executive
- Aug 2020 - Feb 2021
As Performance Marketing Role: - Implement and optimize campaign performance like Facebook ads, Google ads, and Email marketing. - Measure and report on the performance of all digital marketing campaigns, and compare results to goals (ROI and KPIs). - Idea and managed to produce inbound marketing content such as email streams, ebooks, and Facebook posts. - Optimize content on the website. - Create lead form tracking on the website. As Account Role: - Plan and manage projects based on purpose and time in the contract. - Creative idea to brief for email stream, ebooks, landing page, and social media. - Work closely with SEO vendors to keep track of traffic and keywords rank. - Work closely with the performance team to track and optimize the result and budget of the campaign. - Report to the client monthly to keep them up to date on the project's progress. - Support Account manager builds a proposed process. Show less

Paid Ads Specialist
- Jul 2019 - Jul 2020
- Researching and planning the market and competitor of the product/service. - Implement and optimize performance campaigns based on the client’s KPIs like: - -Facebook ads, Google ads, and Instagram ads. - Write advertising content, blog, and social media. - Set up UTM and tracking platform as Google analytic, and Data Studio. - Weekly and monthly performance KPI report for all projects. - Connect and discuss with the Account of the project. - Support project expertise for the customer. Show less

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