Experience

Smashbox Designs

• United States
• Advertising Services
• 1 - 100 Employee

• Award Winning Art Director, Senior Graphic Designer, Photographer

  • Apr 2014 - Present

  Design concepts, branding, consumer packaging incl package engineering, in-store signage, food & retail photography and booklets, social media, print and apparel. Restaurant concepts and design. Clients include: Wahlburgers - National Initial design concept & branding for the new Retail @Home National and International brand. Designed first consumer packaging including engineering package set up and launch of retail beef. Designed, created and managed photography concepts for… Show more Design concepts, branding, consumer packaging incl package engineering, in-store signage, food & retail photography and booklets, social media, print and apparel. Restaurant concepts and design. Clients include: Wahlburgers - National Initial design concept & branding for the new Retail @Home National and International brand. Designed first consumer packaging including engineering package set up and launch of retail beef. Designed, created and managed photography concepts for packaging, website & social media ads. Designed, created and managed all new packaging, in-store signage, POP & event signage, brochure & all photography needed for Wahlburger’s Retail Line. Simply Essentials Designed, created and managed all in-store signage for national brand which includes all freezer, fridge, special contour cut signs and POP signage design and printing. Responsible for prepping all special order and fabricated stands. Designed and created special kits for all grocery stores of all the signs and display set ups and distributed them nationwide. Designed and created branding and retail booklets of all products available for retail and wholesale purchases. Tidca – A Mark Wahlberg Company Designed & engineered concepts for new line of bracelets packaging and display boxes including logo and branding. Heavyweight Heads and Head’s Cannabis Company Designed, created and managed all branding, design, printing and installs for labels, packaging, and signage, including set ups, pinball machine wraps. Engineered all product packaging for custom set ups and apparel. Designed and fabricated all custom rustic shelving, COVID screens and signage for in-store use. Designed and fabricated and coordinated installs of all outdoor banners and building signage including monument signs, channel letters and window graphics. Managed the design, creation and printing of all brochures, photography, ads, and collateral pieces needed for all Heavyweight Head products. Samples upon request. Show less Design concepts, branding, consumer packaging incl package engineering, in-store signage, food & retail photography and booklets, social media, print and apparel. Restaurant concepts and design. Clients include: Wahlburgers - National Initial design concept & branding for the new Retail @Home National and International brand. Designed first consumer packaging including engineering package set up and launch of retail beef. Designed, created and managed photography concepts for… Show more Design concepts, branding, consumer packaging incl package engineering, in-store signage, food & retail photography and booklets, social media, print and apparel. Restaurant concepts and design. Clients include: Wahlburgers - National Initial design concept & branding for the new Retail @Home National and International brand. Designed first consumer packaging including engineering package set up and launch of retail beef. Designed, created and managed photography concepts for packaging, website & social media ads. Designed, created and managed all new packaging, in-store signage, POP & event signage, brochure & all photography needed for Wahlburger’s Retail Line. Simply Essentials Designed, created and managed all in-store signage for national brand which includes all freezer, fridge, special contour cut signs and POP signage design and printing. Responsible for prepping all special order and fabricated stands. Designed and created special kits for all grocery stores of all the signs and display set ups and distributed them nationwide. Designed and created branding and retail booklets of all products available for retail and wholesale purchases. Tidca – A Mark Wahlberg Company Designed & engineered concepts for new line of bracelets packaging and display boxes including logo and branding. Heavyweight Heads and Head’s Cannabis Company Designed, created and managed all branding, design, printing and installs for labels, packaging, and signage, including set ups, pinball machine wraps. Engineered all product packaging for custom set ups and apparel. Designed and fabricated all custom rustic shelving, COVID screens and signage for in-store use. Designed and fabricated and coordinated installs of all outdoor banners and building signage including monument signs, channel letters and window graphics. Managed the design, creation and printing of all brochures, photography, ads, and collateral pieces needed for all Heavyweight Head products. Samples upon request. Show less



Freelance

• Madison Heights, Michigan, United States

• Art Director, Senior Graphic Designer, Photographer

  • May 2005 - Apr 2014



MERIDIAN ADVERTISING PVT LTD

• India

• Award Winning Art Director, Photographer

  • Feb 2000 - May 2005

  Developed visual concepts for multiple print mediums. Obtained information from client then determined the design, artwork, photography, type style and other artistic materials. Managed a team consisting of production artists, editors, illustrators and copywriters. Supervised projects from concept to final product. Developed visual concepts for multiple print mediums. Obtained information from client then determined the design, artwork, photography, type style and other artistic materials. Managed a team consisting of production artists, editors, illustrators and copywriters. Supervised projects from concept to final product.



Twist Magazine Inc

• United States
• Book and Periodical Publishing

• Art Director, Photographer

  • Dec 1998 - Dec 1999

  Directed the monthly publication from conceptual stage to final production. Managed the creation of covers, ad and article layouts. Oversaw the mentoring and training of interns, work contributed by staff and external third party sources. Finalized and prepared electronic files as needed. Directed the monthly publication from conceptual stage to final production. Managed the creation of covers, ad and article layouts. Oversaw the mentoring and training of interns, work contributed by staff and external third party sources. Finalized and prepared electronic files as needed.



The Topps Company

• United States
• Manufacturing
• 300 - 400 Employee

• Photo Editor, Photographic Retoucher

  • May 1996 - Sep 1999

  Member of the retouching department of all Topps products and promotional projects. Work consisted of cosmetic touchup, recomposing images, creating elements for new marketing and card concepts, adjusting contrast and tonal quality and CMYK adjustment by number. In charge of the coordination and selection of photographs for all variety of sports cards. Coordinated with service bureaus for image scanning size, pre-touching and player paths. Created card layouts and arranged gang sheet layouts to… Show more Member of the retouching department of all Topps products and promotional projects. Work consisted of cosmetic touchup, recomposing images, creating elements for new marketing and card concepts, adjusting contrast and tonal quality and CMYK adjustment by number. In charge of the coordination and selection of photographs for all variety of sports cards. Coordinated with service bureaus for image scanning size, pre-touching and player paths. Created card layouts and arranged gang sheet layouts to optimize fifth plate foil usage at press. Show less Member of the retouching department of all Topps products and promotional projects. Work consisted of cosmetic touchup, recomposing images, creating elements for new marketing and card concepts, adjusting contrast and tonal quality and CMYK adjustment by number. In charge of the coordination and selection of photographs for all variety of sports cards. Coordinated with service bureaus for image scanning size, pre-touching and player paths. Created card layouts and arranged gang sheet layouts to… Show more Member of the retouching department of all Topps products and promotional projects. Work consisted of cosmetic touchup, recomposing images, creating elements for new marketing and card concepts, adjusting contrast and tonal quality and CMYK adjustment by number. In charge of the coordination and selection of photographs for all variety of sports cards. Coordinated with service bureaus for image scanning size, pre-touching and player paths. Created card layouts and arranged gang sheet layouts to optimize fifth plate foil usage at press. Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Composite Graphic Artist, Adobe Photoshop Specialist

  • Apr 1996 - May 1996

  Primary focus was on National advertisement design layouts which included both composite and final preliminary design work, production work and varying degrees of conceptual design. Worked in Adobe Photoshop for photographic retouching of advertisements, also including typography design work and page layouts. Scanned all photographic elements as needed as well as printed final piece to varied outputs. Primary focus was on National advertisement design layouts which included both composite and final preliminary design work, production work and varying degrees of conceptual design. Worked in Adobe Photoshop for photographic retouching of advertisements, also including typography design work and page layouts. Scanned all photographic elements as needed as well as printed final piece to varied outputs.