Experience

Visit Qatar

• Travel Arrangements
• 1 - 100 Employee

• Social Media Director

  • Mar 2023 - Present

  • Digital & Social Media Marketing: Liaise with 3rd parties on content projects, and design organic and paid strategies to maximize the content output (website, newsletter, e-mailers, app, influencers). Work closely with the campaigns team on briefs and brainstorming to come up with strategic initiatives complying with Qatar Tourism’s strategy • Strategy: Design a team re-structure, identifying bottlenecks, and re-assigning roles for the team to optimize the resources. A new work-flow and a social organizational chart is put in place assigning new job descriptions to the team • Content Production | Marketing Strategy: Lead all social strategies, content, conceptual ideas & implementation (videos, shoots, films, series, TVCs ...). Tackle social & content challenges & finding quick tailor- made solutions on social channels. Conduct social audit & analytics across all brands. Design, monitor & consult on content calendars & social reports. Lead & execute brand communication strategies (online & offline). Work closely with 3rd parties & PR & Digital agencies. Work on monthly content calendars, closely reviewed weekly. Conduct business analysis through analytical tools (Talkwalker, Sendible, Meta Business Manager, Twitter & Linkedin business managers). Conduct regular team meetings to set objectives for the week / month • Projects: Conducted a multitude of projects from events, content series, & stunts to organically grow our channels (Little Big World, Red Bull Sparkline, Beyond Taste, Voices of Qatar). Led conversations with creators, and contributed to the creative from ideation to execution) Show less



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Social Content Director / Account Director

  • Nov 2021 - Present

  - Managing the portfolio of large clients such as The Supreme Committee of Delivery & Legacy (FIFA), Aspire Academy, 321 Sports & Olympic Museum, Aspire Academy, Ooreedoo Oman, Doha Festival City, Qatari Diar (Lusail City), & many others - Develop a brand strategy in alignment with the social strategy to integrate the World Cup into - In Charge of the social strategies, content, conceptual ideas and implementation (Videos, shoots, films, series, TVC’s, etc…) - Tackling social and content challenges & finding quick solutions tailor made on social channels - Social audit and analytics across all brands - Designing, monitoring, and consulting on content calendars, and social reports - Leading and executing brand communication strategies (online & offline) - Worked closely with 3rd parties and PR & Digital agencies - Worked on monthly content calendars, closely reviewed weekly - Conducted business analysis through analytical tools (Talkwalker, Sendible, Meta Business Manager) and presented KPI’s Show less



El 3ama

• Qatar

• Head Of Content

  • Jul 2016 - Present

  - Entertainment/Comedy page gathered more than 730k fans (FB), 360k (IG), 29k (YT) - Show Host on Al Jadeed TV - In depth, Social Media & Digital knowledge: targeting methods, consumer behavior online, and content - Developed a sponsored Web show (El 3ama Malla Show Season 1 & 2): A late-night talk show format hosting celebrities - Provided Marketing consultancy and services to third parties - Managing the account with advertisers and monetizing content - Developing branded content based on challenges and objectives in a creative way - Up to date with the latest digital trends - Collected more than 150M views - Organic Reach dependency with over 2.5 M on top posts - Appeared in many local and regional TV channels, along with many articles/ and online Show less



Mint Marketing Agency

• Qatar
• Marketing Services
• 1 - 100 Employee

• Creative Director

  • Apr 2021 - Dec 2021

  - Design creative briefs to pitch for clients - Build brands from scratch, and design strategies with close development on design, marketing collaterals / assets, website, & social media look & feel - Develop media and marketing strategies to optimize results - Manage the media / copywriting / designers, and work on content and digital strategies - Liaise with Account managers on client’s challenges and objectives to come up with a quick marketing solution & a strategic approach - Design creative briefs to pitch for clients - Build brands from scratch, and design strategies with close development on design, marketing collaterals / assets, website, & social media look & feel - Develop media and marketing strategies to optimize results - Manage the media / copywriting / designers, and work on content and digital strategies - Liaise with Account managers on client’s challenges and objectives to come up with a quick marketing solution & a strategic approach



toters delivery

• Lebanon
• Internet Marketplace Platforms
• 400 - 500 Employee

• Content Director

  • Apr 2021 - Oct 2021

  - Producing creative content to create stories - Created shows & segments with unique identities - Turn Toters social channels into a fun/entertaining destination for viewers - Humanize the aspect of the page, and involve the community in activations - Producing creative content to create stories - Created shows & segments with unique identities - Turn Toters social channels into a fun/entertaining destination for viewers - Humanize the aspect of the page, and involve the community in activations



Socialite Marketing Services

• Qatar
• Marketing Services
• 1 - 100 Employee

• Consultant: Account & Content Director

  • Apr 2021 - Aug 2021

  - Handling the operations of the agency - Managing a portfolio of clients in F&B, Hospitality and luxury retail such as Printemps - Managing the creative, social, and production teams with tasks and deliverables - Consulting and managing content on This Is Qatar & Mr. TIQ with the objective of increasing reach & credibility, in order to generate more revenue - Handling the operations of the agency - Managing a portfolio of clients in F&B, Hospitality and luxury retail such as Printemps - Managing the creative, social, and production teams with tasks and deliverables - Consulting and managing content on This Is Qatar & Mr. TIQ with the objective of increasing reach & credibility, in order to generate more revenue



Université Antonine - UA

• Lebanon
• Higher Education
• 200 - 300 Employee

• Director of Student Life

  • Jan 2018 - Dec 2019

  - In charge of enhancing the well-being and happiness of students on campus, through different strategies, fueling them with extra-curricular activities - Organizing and managing more than 8 Clubs - Handling the strategies of the clubs with their implementations - Handling the Students Affairs social media page - Coordinating with the communication department on strategies - In charge of many objectives that include: Green campus, consultation of the UA mobile app, developing club’s strategies - Developing business plans and strategies hand in hand with the board of directors Show less



Azadea Group

• United Arab Emirates
• Retail
• 700 & Above Employee

• Senior Marketing Specialist

  • May 2014 - Sep 2017

  - Manage the daily marketing activities of a portfolio over 25 Fashion and F&B brands (including but not limited to: Massimo Dutti, Boggi Milano, Bershka, Pull And Bear, Old Navy, Reserved, Decathlon, Gymboree, Oysho, Calzedonia Group, Eataly, Paul Café, Salsa Jeans, Uterque) - Contribute in the strategy and structure development of regional Fashion and F&B departments - Assist in the development and handling of the yearly departmental budget (USD 4.1M) to optimize cost and operations - Commercial understanding of the retail business with a detailed study of retail KPI’s and factors linked to marketing decisions - Re-adapted the existing marketing plans to meet the business needs strategically - Development of long term marketing strategies and processes to meet upcoming challenges in the business - Work closely with CRM team to develop a solid program to increase the effectiveness of communication - Develop creative marketing concepts that generate revenue supporting each brand, with a focus on the use of digital and social media platforms - Manage day-to-day external and internal communications with various departments, partners, and suppliers to ensure proper implementation of annual plans in alignment with brand guidelines - Monitor the implementation/impact of marketing campaigns and promotions to ensure maximum ROI - Deliver innovation and creativity to design a proper IMC (Integrated Marketing Communication) for most brands Show less



Chalhoub Group

• United Arab Emirates
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Marketing Executive

  • Mar 2012 - May 2014

  - Organize the marketing plans and strategies for all luxury fashion brands (Ralph Lauren, Céline, Marc Jacobs, Lanvin, Lacoste, Hackett, Michael Kors, Berluti, CH Carolina Herrera,) in alignment with set global and regional guidelines - Manage the marketing budgets of all brands - Plan events, promotions, and activities and ensure a good ROI - Meet and discuss with local suppliers for all marketing bookings - Carry out local market research, monitor competitors, and evaluate market campaigns - Coordinate with and gather feedback from the Commercial team, PR and advertising agencies in regards to all marketing plans - Prepared “the best activity across Europe, Middle-East, and Africa for Lacoste” Robert Stoeckl-Regional VP EMEA - Assigned as a CSR ambassador to handle various CSR initiatives including Earth Hour, Gift of Giving, and Think Eat Save Show less



Seib Insurance & Reinsurance Company LLC

• Qatar
• Insurance
• 1 - 100 Employee

• Sales Executive

  • Sep 2011 - Dec 2011

  - Generated new business opportunities meeting a double target achievement in December - Established and maintained relationships with clients - Developed successful customer service activities to the clients - Provided excellent customer service to the clients - Generated new business opportunities meeting a double target achievement in December - Established and maintained relationships with clients - Developed successful customer service activities to the clients - Provided excellent customer service to the clients



Allianz Lebanon

• Lebanon
• Insurance
• 100 - 200 Employee

• Sales Executive

  • Jun 2009 - Apr 2011

  - Generated new business opportunities meeting a double target achievement in December (USD 126k) - Established and maintained relationships with clients - Developed successful customer service activities to the clients - Provided excellent customer service to the clients - Generated new business opportunities meeting a double target achievement in December (USD 126k) - Established and maintained relationships with clients - Developed successful customer service activities to the clients - Provided excellent customer service to the clients