Experience

Carat Media Services

• Advertising Services
• 1 - 100 Employee

• Business Unit Director

  • Feb 2020 - Present



MEC Egypt

• Business Unit Director on Vodafone Account

  • Jun 2016 - Feb 2020



Self Employed

• Egypt

• Marketing & Media Consultant

  • Mar 2015 - May 2016

  Offer advice to individuals and organizations that are looking for help in promoting and maintaining their public image. Offer advice to individuals and organizations that are looking for help in promoting and maintaining their public image.



Ingredients Media

• Egypt

• Head of Planning

  • Feb 2014 - Mar 2015

  Responsible for Strategic Planning Consultancy. Responsible for Strategic Planning Consultancy.



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Regional AOR Director

  • Mar 2008 - Feb 2014

  * Responsible for Media consultancy planning and buying for Proctor and Gamble. * Supervision of the Cairo and Levant operation, coaching of local team in business planning and buying, implementation of consistant cultures, training, business process, ...etc. * Team responsibility for Bying director, Panning director and up to 9 executives per market. * Responsible for Media consultancy planning and buying for Proctor and Gamble. * Supervision of the Cairo and Levant operation, coaching of local team in business planning and buying, implementation of consistant cultures, training, business process, ...etc. * Team responsibility for Bying director, Panning director and up to 9 executives per market.



OMD

• Egypt

• Media Director

  • Jan 2007 - Feb 2008

  *Responsible for media consultancy and planning of initially 2 and ultimately 10 national and international clients from various business areas and of different budget sizes *Client portfolio and nature of business: *Henkel Egypt, Energizer (Egypt and GCC), Schick, REM (Halawa & Tahina), Pepsi snacks (Cheetos, Lays and Doritos), Cemex, Honda. *High involvement in the new business activities and national handling of international clients and requests *Team responsibility for one manager and up to 3 executives Show less



OMD Media Direction

• Russian Federation
• Advertising Services
• 200 - 300 Employee

• Media Communication Manager

  • Jul 2005 - Jan 2007

  *Responsible for media consultancy and planning for national and international clients from various business areas and of different budget sizes *High involvement in the new business activities and national handling of international clients and requests. *Team responsibility for two executives and a trainee / junior executive *Responsible for media consultancy and planning for national and international clients from various business areas and of different budget sizes *High involvement in the new business activities and national handling of international clients and requests. *Team responsibility for two executives and a trainee / junior executive



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Communication Supervisor - Manager

  • Jul 2002 - Jul 2005

  *Responsible for media consultancy and planning for national and international clients from various business areas and of different budget sizesClient portfolio and nature of business: *Unilever account till June 2004*EAB bank, Barclays bank, Calyon bank & Banque du Caire*Samsung and Itsalat.*Creative lab (Eva C-Light facial cream)*Shell*Clorox*Incogum accounts till March 2004(Halls, Chiclets and Trident)*Nestle accounts till Jan*High involvement in the new business activities and national handling of international clients and requests.*Team responsibility for 1 executives and junior executive Show less

• Media Executive

  • Jun 2000 - Jun 2002

  *Responsible for media consultancy and planning for Unilever *Media Executive, tasks performed and skills developed include:*Active participation in the advertising planning process.*Analyze/evaluate/interpret marketing data used in media recommendations. *Find creative ways to use the data to provide more insight. Find creative opportunities in both media choice and usage to increase the visibility and impact of the advertising.*Monitoring competitive brand activity and implications for the clients’ brands*Formulate media objectives – including target audiences, geographic and seasonal requirements, necessary weight and continuity levels etc.*Develop a recommended media strategy and a tactical plan.*Prepare and write presentations and Present recommendations to client.*Handle all day to day maintenance and stewardship of ongoing plans.*Help launch first issue .*Analyse tracker report Show less