Experience

Tangelo Games Corp.

• Spain
• Computer Games
• 1 - 100 Employee

• Head of Retention

  • Aug 2017 - Present

  . Lead a team including tutoring individuals on development capabilities and employee reviews.· Implement and execute multichannels CRM Retention life-cycles in Salesforce MKT Cloud and Braze, further optimization via data analysis.. Design, segment and execute CRM retention campaigns (i.e. active users, retargetting, recovery...) via banners, push notifications, emails, inapp messages, facebook notifications, ads, sms and social media.· Analyse performance reports to coordinate push marketing campaigns based on consumer behaviour and trends to facilitate decision making.



LetsBonus

• Spain
• Technology, Information and Internet
• 1 - 100 Employee

• Email Manager, Email Marketing Automation & CRM

  • Feb 2017 - Aug 2017

  Managing and generating the email program.Leadering the customization of one-to-one newsletters, working with Kernel-Analytics, as it drives retention and loyalty while meet commercial objectives.Business strategy: analyse performance reports to coordinate push marketing campaigns based on consumer behaviour and trends to facilitate decision making.Customer Focus to develop and maintain a candidate & client-focused attitude to improve customer lifetime value.Campaign Planning & Execution: segmentation, welcome and reactivation programmes, conceptualizing campaigns and introducing multichannel flows via email, push notifications, SEM, app and social media.Budget control and on-going KPI optimization.

• Email Manager & Email Marketing Automation

  • Mar 2015 - Feb 2017

  Leadering email migration to new platform (selligent)Customizing one-to-one newsletters, working with Kernel-Analytics, as it drives retention and loyalty while meet commercial objectives.Creating and improving automatic lifecycle, retargetting emails and trigger campaigns.Introducing multichannel flows via email, push notifications, app and social media.Managing and generating the email programs for the two new brands of the company (Wondy and Shoppiday). Working directly with business leaders to review requests, analyze requirements, establish priorities and set directions, aligning with overall company objectives.

• Email Operations Manager

  • Apr 2013 - Mar 2015

  Creating automatic lifecycle campaigns, segmentation, welcome and re-engagement programs. Improving newsletter engagement by sending responsive designs and AB testing.Gathering strategic insights to identify target groups for campaign initiatives.Working with the Head of CRM to accomplish the company’s game-plan. Managing email shipments and push notifications, ensuring optimal deliverability rates and analyzing data.

• Newsletter Technician

  • Nov 2011 - Apr 2013

  Ensuring optimal global email deliverability rates by engaging ISPs, following best practices, keeping up with changing industry laws and regulations, and constant monitoring of outbound email and mail inbox placement. Deliverability metrics and data analysis.In charge of sending all marketing campaigns, sending AB tests and launching trigger campaigns.



Groupalia

• Spain
• Technology, Information and Internet
• 1 - 100 Employee

• Email Manager, Email Marketing Automation & CRM

  • Feb 2017 - Aug 2017

• Email Manager & Email Marketing Automation

  • Sep 2016 - Feb 2017



Taognosis S.L.

• Spain

• Helpdesk on-site

  • Nov 2011 - Nov 2011

  Administración y soporte a la sede Ficosa Barcelona. Administración de todos los dispositivos móviles.

• Helpdesk on-site

  • Sep 2011 - Oct 2011

  Administrar y dar soporte a los usuarios. Y dar soporte a la incorporación de un nuevo software en toda la clinica



Funitec LaSalle

• Administrador de sistemas y helpdesk N1 y 2

  • Sep 2006 - Aug 2011

  Administrar y dar soporte, tanto software como hardware, a todos los usuarios. Control del servidor de licencias, tarjetas de acceso,quotas de espacio y gestión de usuarios. Administrar y dar soporte, tanto software como hardware, a todos los usuarios. Control del servidor de licencias, tarjetas de acceso,quotas de espacio y gestión de usuarios.