Experience

Nomad Design Tackle

• Australia
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2022 - Present

  • Manage the Digital Marketing Channels across Nomad Design Australia, International and USA including paid advertising across the Meta Suite, email marketing communications and web development and optimisation. • Develop the long-term digital strategy and set targets associated with growth across the AU, International and US business units. • Implement strategies to improve cross functional marketing activities across all digital channels including paid & organic. • Manage and motivate a team to ensure all marketing KPIs are exceeded and on time across the business. • Strategic budget management across all digital sales channels to ensure future growth and achieve maximum ROIs. US: https://www.nomadtackle.com AU/International: https://www.nomadtackle.com.au Show less



Subway

• United States
• Restaurants
• 1 - 100 Employee

• Marketing Manager - Digital

  • Jul 2021 - Jul 2022

  • Drive the digital arm of the Subway ANZ business including marketing campaigns and technical requirements. • Spearhead end-to-end app/web eCommerce development including UI/UX requirements to improve the digital experience. • Develop the long-term digital strategy and set targets associated with the Annual Operating Plan (AOP). • Implement strategies to improve cross functional marketing activities across all channels including digital, owned and offline. • Manage and motivate a team to ensure all marketing KPIs are exceeded and on time across the ANZ business units. • Management of team execution across eDM, push notification, SMS, targeted online, mobile & web-based promotion to loyalty members. • Multi-million dollar budget management to plan and leverage sales channels growth and achieve maximum ROIs, plus constant optimisation. • Present to boards and senior management with regular updates of digital including results, performance, campaigns and ROIs. Show less

• Assistant Marketing Manager - Loyalty & Digital

  • Apr 2018 - Jul 2021

  Develop and execute a full spectrum of loyalty marketing campaigns and programs through multiple national and local channels, including email, push notification, SMS, targeted online advertising, mobile & web-based advertising. Managing third parties/partners, ensuring that deliverables are on strategy, on time, and within budget. Asset development involving strategy and creative for CRM activities associated with eDMs, national rewards program and offers as well as national/local promotional efforts. Analyse program performance, striving for market-leading loyalty program performance. Show less



RACQ

• Australia
• Financial Services
• 700 & Above Employee

• Partnerships Coordinator

  • Sep 2015 - Apr 2018

  Responsible for managing the extensive RACQ ticketing portfolio including key accounts with Event Cinemas, Village Roadshow Theme parks, Dreamworld, Australia Zoo plus a number of large scale ad hoc ticketing events; the Royal Queensland Show (Ekka), Gympie Muster and Airlie Beach Music Festival. Highly engaged account management and CRM, successful sourcing and acquiring of ticketing partnerships in new industry sectors, developing marketing campaigns to promote partner offers to members, website development using CMS (sitecore) and building eNewsletter through Salesforce: Marketing Cloud and monitoring results through Exact Target. Show less

• Regional Retention & Loyalty Coordinator

  • Apr 2012 - Sep 2015

  Working within a dynamic team to strengthen relationships and encourage high-level retention of the RACQ 1.7 million membership base. Responsible for enhancing the benefits of RACQ through large scale member engagement events, creating engaging marketing opportunities to drive retention, high school presentations to boost acquisitions and reinforce long-term benefits, media appearances as well as inspiring new business acquisitions throughout regional QLD.

• Project Officer

  • Jun 2011 - May 2012

  Delivered the RACQ free2go presentations to various Queensland high school students across South East Queensland to promote the benefits of being with Queendland's largest club. Professionally assisted with coordination and staffing of large scale acquisition events to promote the RACQ youth membership program including; Caravan & Camping Show, Orientations Weeks and Tertiary Studies Expos. Driving market research projects for program enhancements including the preparations of surveys, telephone surveys, direct mailing and collating data in the RACQ CRM database. Show less



Reload Media

• Australia
• Advertising Services
• 1 - 100 Employee

• Account Manager - Digital Media

  • Mar 2011 - May 2011

  Account Management in the digital media sector including liaising with internal and external stakeholders within the digital media industry, writing blogs, copywriting, detailed knowledge across SEO, SEM and SMM. Reload Media is a specialist digital marketing company integrating Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). Across the board, we strive to achieve the best results we can for our clients and our many business partners. Account Management in the digital media sector including liaising with internal and external stakeholders within the digital media industry, writing blogs, copywriting, detailed knowledge across SEO, SEM and SMM. Reload Media is a specialist digital marketing company integrating Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). Across the board, we strive to achieve the best results we can for our clients and our many business partners.



EEL Events

• United Kingdom
• Events Services
• 1 - 100 Employee

• Account Executive - London

  • Oct 2010 - Mar 2011

  Successfully built on the existing client base and generated new business across a variety of market sectors and raised awareness of upcoming conferences within the Eastern European region. Tirelessly sourced new clients within the UK and Europe to enhance the database and encourage sales to maximize the ROI of conferences and events throughout Europe. Effectively manage optimum CRM practices through comprehensive database management while working closeley with the busy Sales, Production and Marketing teams to deliver successful events and ensure all individual and team based targets are met. Show less



Trinity Media Services

• Printing Services

• Marketing Executive - London

  • Jun 2010 - Aug 2010

  Performed lengthy field research on numerous outdoor advertising facilities throughout specific London boroughs to capture data on competitive activities and potential opportunities. Consistent Liaison with clients and business partners over the phone and face to face about various marketing opportunities to increase business and ROI of the advertising opportunities. Successfully developed the CRM database to maintain listings of all advertising opportunities and businesses using the OOO facilities while then presenting findings to the Managing Director through Powerpoint presentation and written reports. Show less