Licensed Real Estate Agent

• Jul 2021 - Present

Director of Strategic Marketing, Cooper Lighting Solutions

• Jun 2014 - Feb 2021

Director Strategic Marketing (International & Channel Marketing)

• Sep 2012 - May 2014

Selected to initiate and develop the Channel Management team ground-up; while also assuming responsibility for International Marketing. Responsible for the management of the global Channel Marketing team with the key organizational role of strategic alignment of retailer and Kids II objectives for seven international territories (27 accounts). Specific responsibilities included: detailed development of growth roadmaps, lead the line review and strategic planning process, account marketing and promotion planning and ROI assessment, joint ownership with Sales managers for delivering topline revenue goals, set strategic objectives for trade events/tradeshows. Manage four direct reports. Reporting to EVP - Global Strategic Marketing. Show less

Director Marketing Communications

• Aug 2006 - Aug 2012

Recruited to reposition the Marketing Communications group from tactically to strategically aligned. Responsible for staff and team development, strategic brand communication, annual business planning and marketing strategies, corporate identity stewardship and philanthropy, International trade relations and sales call process (including trade show management), management of internal and external creative teams, media planning, agency management, digital marketing and public relations. Supervised team of 20+ and several external agencies and partners. Led several Executive-level cross-functional teams. Reported to VP-Marketing. Show less

Sr. Marketing Manager

• May 2004 - Aug 2006

Recruited to build the organization's marketing capabilities to ensure controlled, profitable growth and the development of sustainable brands. Key responsibilities included: management of department budget, development of brand strategies, author key account presentations, development and execution of promotions, established marketing vendor network, gross margin management and establishment of pricing. Also responsible for managing licensing relationships, payback model and negotiations with licensors such as Disney, Warner Bros, Universal Studios and Sesame Workshop. Managed ABMs and graphic design department. Reported to the CEO and VP-Marketing. Show less

Marketing Communications Manager

• Jan 2003 - May 2004

Promoted to establish the MarCom Department at the Goody division. Responsible for leading the Goody portfolio brand identity with strategic emphasis on consumer communication and specific responsibiity for: ensuring ROI, driving brand perception and demand creation, fiscal management of marketing communication mix. Managed internal team of four and several external agencies to deliver advertising, media plans, strategic partnerships, event marketing, public relations, interactive and digital marketing. Reported to VP-Marketing. Show less

Brand Strategist

• Feb 2002 - Dec 2002

Promoted to manage the Goody brand with key responsibilities including: strategic brand planning, development of annual growth plans, budget and P&L management, development of consumer expansion model, brand stratification & research implementation, collaboration with key account managers, competitive tracking and development of all brand communications including: national advertising, media plannning and trade presentations. Managed several agency relationships (McCann-Erickson, Fleischmann-Hilliard, Deep Blue Insight, Anerca. Managed 3 Direct Reports. Reported to Sr. Marketing Manager. Show less

Sr. Associate Product Manager

• Jan 2001 - Jan 2002

Managed flanker brands with responsibilities including: ensuring brand profitability, identification of objectives and tactics to grow market share, sku analysis, inventory control, market and competitive analysis, product and promotion development entailing direct import sourcing and relationship management. Reported to Sr. Product Manager

Associate Product Manager

• Jan 1999 - Dec 2000

Cross-functional team management for the launch of new products, monthly budget reconcilliation and quarterly adjustments, assisting with the creative development of packaging, sales collateral and promotional support, monthly category analysis with action plan and recommendations and trade show support. Managed summer intern. Reported to the Marketing Director. Cross-functional team management for the launch of new products, monthly budget reconcilliation and quarterly adjustments, assisting with the creative development of packaging, sales collateral and promotional support, monthly category analysis with action plan and recommendations and trade show support. Managed summer intern. Reported to the Marketing Director.