Experience

Pātsch
• Mexico
• Wine & Spirits
• 1 - 100 Employee
• Executive Vice President of Sales

  • Dec 2021 - Present


Cinco Spirits Group

• Region Manager- Northeast Division(Cincoro Tequila)

  • Mar 2021 - Jan 2022

• State Manager-Northeast (NY,MA,NJ,CT, DC, MD, DE, ME, NH, PA, VT, RI)

  • Sep 2019 - Jan 2022



Constellation Brands

• Wine & Spirits
• 1 - 100 Employee

• Field Sales Manager

  • Oct 2018 - Sep 2019

  Brought into the Management Team to serve as the head contact for Atlantic and Fullbook Division. Created and presented Key Communication Strategy Report to distributor teams; schedule and lead Atlantic Division and Fullbook meetings to ensure transparency of CBI initiatives and sales goals. Appointed as one of Lead Presenters for the General Sales Meeting (GSM), engaging in presentation creation and delivering directives and initiatives to the distributor teams. Cultivate continuous engagement and drive high performing growth and retention, focusing on a customer-centric sales model. Maintain long-term planning and relationship building, operating as the lead contact for satisfaction reporting, account management, and industry trends. Guide trust-building partnership engagement through regularly conducted distributor work-withs, serving as a consultant to achieve monthly objectives. ¬ Appointed as Lead of Special Projects to complete the full lifecycle of NYC Playbook. Within this project the team identified $700K in losses within the NYC region and generated a comprehensive mitigation plan. ¬ Manage $15M in sales and 282K cases between Atlantic and Fullback division. ¬ Direct HART agency tasting budget - $210K+. ¬ Hand-picked to assist Regional Management with NY State Pricing Projects; attend strategic business planning meetings with Regional Management, gaining additional knowledge of state pricing and distribution management roadmaps. ¬ Steer product awareness and sales operations through development and delivery of innovative brand training programming, to include presentations focused on enterprise level account strategy, revenue growth and aggressive KPI targets within the NY regional marketplace. ¬ Serve as a key player to delivery Executional Excellence & W.O.W. meeting initiative. Show less



Terlato Wines

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• District Manager

  • Jun 2014 - Oct 2018

  Drive strategic sales oversight and planning to develop new business account relationships and increase profitability. 60% focused on new product sales and upgrading product lines within the retail on/off premise accounts. 40% of energy is spent on relationship development with the distributor, collaborating with partners to identify needs, requirements and goals, ensuring objectives and consistency with TWI priorities. Integrate cohesive alliances with senior leadership and partner channels to guide operational excellence, streamline systems and processes, improve productivity, and enhance quality of service delivery. Assist with distributor programming initiatives and evaluation through analysis of data and reporting documentation. ► Exposure with development and submission of state pricing strategies through targeted training and review of competitive pricing reports (CPRs), engaging in a proactive effort to stay competitive within the market. ► Manage $7M+ in sales throughout the Manhattan, Westchester, and Long Island territories. ► Develop relationships with key accounts in assigned territory to ensure awareness of brand portfolio; compile a top 100 list in order to target BTG programs. ► Continuously achieve monthly ‘DM Program’ initiative. ►Monitor YTD progress vs. plan and oversee team's performance against plan; conduct weekly progress checks of distributor performance. ► Communicate delivery of short- and long-term annual business planning aimed at customer acquisition, retention, and client lifecycle strategies ►Set expectations with key distributor personnel on distribution, shipments, and other sales activities; negotiate, design and execute district promotional plan. ► Develop and deliver targeted training on product, guidelines, policies, regulatory compliance, and effective sales techniques with distribution partners. ► Utilize product and business knowledge to educate Distributor Rep's and Accounts to increase product distribution. Show less



Alba's Restaurant

• Restaurants

• General Manager

  • Jun 2005 - Feb 2015

  Led operations and marketing for the high-volume, upscale restaurant, while providing quality food, exceptional customer service, and family value. Supervised and motivated 20 employees to achieve maximum performance, managing productivity and profitability and supporting attainment of business results, customer-centered goals and financial strategies. Directed growth, retention and profitability through execution of visual planning and marketing efforts. Performed inventory analysis, reviewing balances and on-hand product counts. Planned menus, estimated food and beverage costs, and purchased inventory. Established productive vendor relationships, resulting in introduction of higher-margin products to existing client base. Implemented proactive sales and marketing strategies resulting in increased market share and sales performance, excelling in new business development, account servicing, pricing and resolution management. Maintained expenses, P&L statements, and operational budget, determining product needs and implementing growth strategies through accurate planning, waste reduction, and cost-effective operating procedures. Created and delivered training across functional units to service staff to enhance motivation and customer service through mentorship and guidance of industry best practices and industry standards. ► Managed workflow and logistics of dining and bar areas, while establishing credibility with and loyalty of customers. ► Proactively resolved service complaints through targeted corrective management and risk mitigation, ensuring customer satisfaction and repeat business. ► Researched and implemented new customer booking system. ► Increased consumer awareness through effective advertising/marketing campaigns Show less



NCR Corporation

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Territory Manager

  • Dec 2012 - Dec 2014

  Guided business and project development, working in collaboration with multiple units and teams to create a cohesive, unified NCR approach that minimizes conflict and customer hurdles. Positioned core opportunities in target markets, developing base strategies that enable business development and operations teams to sharply focus through tracking investments vs. ROI. Drove sales and account oversight, specializing in consultative planning and project expectations. Defined overarching sales strategy, evaluating feasibility, revising and enhancing existing programs, policies, and processes, and initiating change management within best practices to realize synergies. Applied strategies that enhance the product’s professional appearance, establish go-to-market initiatives, and deliver greater value to the customer. Outlined key sales and operations initiatives to ramp channel efforts, with a focus on improvement of corporate planning, budgeting, and programming.Tracked internal sales data and managed CRM tools to generate dashboard reporting, KPIs, and project status reports through collection and analysis relating to industry trends, marketplace shifts, consumer needs/requirements and competitive actions. ► Secured and converted multiple accounts to achieve monthly, quarterly and annual sales quotas. ► Developed in-depth knowledge of Aloha/NCR products and services, ensuring positioning against competition. ► Led multiple internal processes and optimization projects, with the objective of improving sales and operations processes. ► Generated and published status, pipeline, forecasting, and recommendation reporting for sales process improvement.► Ensured implementation documents were complete.► Performed programming, training, and consulting tasks, mitigating risk and ensuring operational management of the sales, operations, and project lifecycles.► Directed and managed new system implementation development from beginning to end. Show less

• Project Manager

  • Jan 2012 - Jun 2013