Gesa Kracke

Assistant Brand Manager bei Eggers & Franke GmbH at Rotkäppchen-Mumm
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Contact Information
us****@****om
(386) 825-5501
Location
Landshut, Bavaria, Germany, DE
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Full professional proficiency
  • Spanisch Limited working proficiency

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Credentials

  • Propadeutic Diploma
    Hanzehogeschool Groningen
    Sep, 2016
    - Nov, 2024

Experience

    • Germany
    • Food and Beverage Services
    • 100 - 200 Employee
    • Assistant Brand Manager bei Eggers & Franke GmbH
      • Sep 2022 - Present

    • Netherlands
    • Food and Beverage Services
    • 700 & Above Employee
    • Shopper Marketing Intern
      • Sep 2021 - Aug 2022

      • Organisation und Analyse von nationalen und kundenindividuellen Aktivierungen für den deutschen Lebensmittelhandel • Verantwortung für verkaufsfördernde Insertionen, POS-Materialien und Displayprojekte • Organisation und Analyse von nationalen und kundenindividuellen Aktivierungen für den deutschen Lebensmittelhandel • Verantwortung für verkaufsfördernde Insertionen, POS-Materialien und Displayprojekte

    • Graduation Project
      • Feb 2019 - Jun 2019

      Bachelor Thesis: Developing brand awareness for new customer acquisition Bachelor Thesis: Developing brand awareness for new customer acquisition

    • Mexico
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Human Resources and Communication Assistant
      • Aug 2017 - Dec 2017

      PIC Management is an HR start-up specialized on the integration of young people into the workplace. • Recruitment: Publicated offers, captured candidates, evaluated applications, conducted interviews, monitored post-sales • Prospection: Attracted new partners, managed client portfolios • Community Management: Managed social networking, conducted weekly blog entries, increased backlinks and presence on the web PIC Management is an HR start-up specialized on the integration of young people into the workplace. • Recruitment: Publicated offers, captured candidates, evaluated applications, conducted interviews, monitored post-sales • Prospection: Attracted new partners, managed client portfolios • Community Management: Managed social networking, conducted weekly blog entries, increased backlinks and presence on the web

  • Dynamix Inglés
    • Saltillo Area, Mexico
    • English Second Language Teacher
      • Sep 2017 - Nov 2017

      Taught English as a second language for Mexicans between 20 and 40 years Taught English as a second language for Mexicans between 20 and 40 years

    • Student Mentor
      • Sep 2016 - Jun 2017

      • Organized the introduction week for first year students and helped the lecturer preparing lessons• Made the students familiar with the Hanze University and the city of Groningen• Organized leisure activities and tutor lessons• Being the contact partner in the first year

    • D-Team Member
      • Jun 2016 - Jun 2017

      • Represented the Hanze University to potential German students • Hold presentations, helped at open days in the University • Shared my experience and got in contact with new people• Developed my interpersonal, communication and presentation skills

    • United States
    • Individual and Family Services
    • 700 & Above Employee
    • Au Pair
      • Aug 2014 - Aug 2015

      Showed responsibility for three young children, planned the day, worked independently, improved decision-making skills Showed responsibility for three young children, planned the day, worked independently, improved decision-making skills

Education

  • Hochschule Landshut
    Master of Arts - MA, Marktorientierte Unternehmensführung
    2019 - 2021
  • Hanzehogeschool Groningen
    Bachelor of Business Administration - BBA, International Business and Management
    2015 - 2019
  • Tecnológico de Monterrey
    Minor in International Business & Culture
    2018 - 2018
  • Gymnasium Bruchhausen-Vilsen
    Abitur
    2006 - 2014

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