Gery（JieLing） Liang
Brand Marketing Supervisor at 恒洁集团 HEGII GROUP- Claim this Profile
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Bio
Mengjia Hu
Gery used to be my agency partner for more than 2 years. She showed a high level of responsibility and professional working attitude during the cooperation we had, and proved herself in the potential of project management and account management. At the same time, Gery is open to embrace ambiguity with great agility, which impressed me very much.
Kevin Guo
Gery was one of my key working partners during her account role to cooperate with Mars Wrigley China. I would simply describe her greatness as diligent, high ownership and problem solving expert. Though sounds simple, we found the valuable attributes shining out through the then somehow junior jobbler as her, why it's so critical to me in the memory is that working skill and capability could be rose up along the experience you have in the professional world, but diligence and ownership are somehow naturally born diamonds.
Mengjia Hu
Gery used to be my agency partner for more than 2 years. She showed a high level of responsibility and professional working attitude during the cooperation we had, and proved herself in the potential of project management and account management. At the same time, Gery is open to embrace ambiguity with great agility, which impressed me very much.
Kevin Guo
Gery was one of my key working partners during her account role to cooperate with Mars Wrigley China. I would simply describe her greatness as diligent, high ownership and problem solving expert. Though sounds simple, we found the valuable attributes shining out through the then somehow junior jobbler as her, why it's so critical to me in the memory is that working skill and capability could be rose up along the experience you have in the professional world, but diligence and ownership are somehow naturally born diamonds.
Mengjia Hu
Gery used to be my agency partner for more than 2 years. She showed a high level of responsibility and professional working attitude during the cooperation we had, and proved herself in the potential of project management and account management. At the same time, Gery is open to embrace ambiguity with great agility, which impressed me very much.
Kevin Guo
Gery was one of my key working partners during her account role to cooperate with Mars Wrigley China. I would simply describe her greatness as diligent, high ownership and problem solving expert. Though sounds simple, we found the valuable attributes shining out through the then somehow junior jobbler as her, why it's so critical to me in the memory is that working skill and capability could be rose up along the experience you have in the professional world, but diligence and ownership are somehow naturally born diamonds.
Mengjia Hu
Gery used to be my agency partner for more than 2 years. She showed a high level of responsibility and professional working attitude during the cooperation we had, and proved herself in the potential of project management and account management. At the same time, Gery is open to embrace ambiguity with great agility, which impressed me very much.
Kevin Guo
Gery was one of my key working partners during her account role to cooperate with Mars Wrigley China. I would simply describe her greatness as diligent, high ownership and problem solving expert. Though sounds simple, we found the valuable attributes shining out through the then somehow junior jobbler as her, why it's so critical to me in the memory is that working skill and capability could be rose up along the experience you have in the professional world, but diligence and ownership are somehow naturally born diamonds.
Experience
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恒洁集团 HEGII GROUP
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China
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Consumer Goods
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1 - 100 Employee
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Brand Marketing Supervisor
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Mar 2019 - Present
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Meituan
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China
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Software Development
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700 & Above Employee
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Marketing Planner & KA Operation
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Jul 2018 - Jan 2019
Assist with Head of marketing to conceive marketing strategy of commercial product based on the industry trend and the strength of MTDP platform media resources, provide effective marketing solution for education industry Formulate whole year IMC plan based on the aligned marketing calendar, take the seasonal grand promotion as key focus and invite KA to join in, manage overall project run smoothly by external exposure, internal media resource traffic and also interactive engagement Develop customized plan in accordance with KA client’s requirement, co-ordinate and work with cross-functions to ensure holistic implementation of campaigns and activities Work with commercial Ad department and product team to standardized and productized activity interaction Show less
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BBDO Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Senior Account Executive
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Sep 2016 - Jun 2018
Client : Mars Wrigley - Extra/Doublemint1. Involved in digital campaign, coordinate different parties/departments to push ahead with the completion of the project, help to propose marketing strategy to build brand awareness - Participated in brand digital campaign strategy development, analyzed consumer behavior to support idea why will work; clear up consumer journey to amplify idea in different touch points which can help to drive consumer attention on brand exposure. - Draw up work schedule and the goal of the activation, co-work with media, technical and analytic team, vendors to manage the progress of the project. - 5 Gum winter swim activation (launched in Jan) won 2016 China International Advertising Festival, mobile creative, Gold; 2016 ROI Festival, mobile creative, Bronze.2. Take lead in brand owned social media communication & management - Participated in 5 Gum wechat account long term proposal and work in monthly content planning, responsible for daily operation as well; - Wechat fans increases significantly from around 5,000 to 500,000 around 10 months.3. Assisted in campaign digital KPI setting and help to develop campaign performance report - In charge of owned social media monthly performance report and offer improvement proposal. Show less
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Account executive
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Jul 2015 - Sep 2016
Client : P&G - Pampers, Mars Wrigley - 5 Gum
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Education
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2011 - 2015
广东财经大学
Bachelor of Economics, International Economics and Trade
Community
