Experience

SpringWorks

• Switzerland
• Business Consulting and Services
• 1 - 100 Employee

• Strategy co-driver

  • Jan 2020 - Present

• Owner

  • Jan 2020 - Present



IFM Business School

• Switzerland
• Higher Education
• 1 - 100 Employee

• Professeur

  • Mar 2020 - Present

  Programme Bachelor - Communication - Communication & Employabilité - Communication stratégique - Publicité Programme Bachelor - Communication - Communication & Employabilité - Communication stratégique - Publicité



TalisLife

• Switzerland
• Wellness and Fitness Services

• Chief Marketing Officer

  • Aug 2019 - Nov 2020



Infiniti Europe

• Geneva Area, Switzerland

• Director of Product Strategy

  • Jun 2017 - Sep 2018

  Role : Lead European product strategy for all Infiniti models in Europe & Russia Scope : Advanced planning, product planning, product marketing & pricing - Establish mid-term strategy, in line with market and customer insights and competitor benchmarking - Define product specification and roadmaps to ensure product competitiveness throughout the product lifecycle - Design and deploy the product launch strategy through cross-functional project management - Elaborate annual and mid-term business development plans for Infiniti models in Europe and Russia. - Management of a team of 16 people, of which 5 direct reports.



Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Director Program Management Europe

  • Dec 2014 - May 2017

  Role : European regional business leader to drive program performance Scope : Performance, cross-carline, large SUV and sedan - Europe including Russia - Drive regional business development : define integrated plans including investment strategies - Provide cost/benefit analysis to underpin strategic decision making that delivers growth - Manage performance improvement through business planning, reporting and analysis - Develop cross-functional organisational improvement through process transformation



Infiniti EMEA

• Geneva Area, Switzerland

• Chief Marketing Manager Europe, Middle-East and Africa

  • Mar 2010 - Nov 2014

  Role : Business owner of product marketing & commercial performance Scope : Medium and large sedans (12’000 units/year) - Europe (including Russia), Middle-East and Africa - Lead brand and portfolio management, manage product lifecycle and drive business development - Create positioning and marketing strategy for product launch in collaboration with all stakeholders - Develop annual and mid-term business plans, and support executive decision making - Deploy quarterly campaigns through planning, forecasting and reporting (PDCA)



Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Product Manager Europe

  • 2007 - Mar 2010

  Role : Business owner for product performance throughout the lifecycle Scope : Small cars (90’000 units/year) – Europe including Russia - Manage the product lifecycle through product marketing events and define the mid-term business plans - Evangelise the product brief and annual brand plans to internal stakeholders and external agencies - Track and report product KPI’s, adjust quarterly and annual action plans - Define sales & marketing assumptions for input into future product milestones



Groupe PSA

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Sales Area Manager Asia-Pacific

  • Sep 2005 - Mar 2007

  Role : Performance driver of local importers in Hong Kong and Taiwan Scope : Asia-Pacific Region (2 importers, 19 dealers)- Project management for the creation of a subsidiary in China (import and distribution)- Define and deploy the annual business (sales, marketing, network, after-sales, HR) plans for the subsidiary- Lead market analysis, prospect identification, negotiations and selection of a new importer for Taiwan- Drive performance and quality management, manage the annual business plans of the importer for Hong Kong

• Product Planning Manager

  • Mar 2000 - Oct 2005

  Role : Guardian of product positioning & competitivenessScope : Compact car portfolio (5 models, 600’000 units/year) – Worldwide- Define and implement product content and events throughout the lifecycle in line with customer needs- Establish worldwide competitive product, pricing and line-up strategy- Coordinate the implementation of the product positioning, marketing strategy and launch plans

• Vehicle Logistics Project Manager

  • Sep 1998 - Feb 2000

  Role : Streamliner of transport lead time, pipeline, costs & damagesScope : Worldwide transport schemes from factory to local compound- Identify and deploy faster and cheaper logistic routes (direct distribution scheme)- Deploy quality audits on transport routes from factory to dealer and define action plans- Implement transport schemes and incoterms for new subsidiaries