Creative Strategist

• Sep 2022 - Present

Creative Innovation Strategist

• Dec 2021 - Sep 2022

• Spearheaded new ad formats and concepts as we look to grow and capture new audiences• Analyzed top performing ads on a weekly basis to gather insights to further improve ad performance• Created elevated static ad images tailored to a new target audience for Pangaea's Lumin and Meridian brands• Project managed creative ideation and approval process for all new ad concepts to ensure ads were unique and different from our standard creative ad playbook

Creative Strategist

• Dec 2020 - Dec 2021

• Ideated and created creative ad briefs for Pangaea's Lumin and Meridian brands• Pitched 12 ad creative ideas for all social platforms to Head of Creative Strategy on a bi-weekly basis• Created 2 top performing YouTube ad concepts with over 10 millions views combined• Worked closely with team of producers to ensure my creative vision for ads was carried out• Provided editors feedback on ad edits and approved finalized ads to ensure ads were error-free and met brand voice• Launched approved ads on Facebook, Instagram, Snapchat, TikTok and YouTube every week• Delegated 80 monthly ad tasks to international producers to localize to more than 10 languages Show less

Content Review and Experience Specialist

• Jan 2020 - Nov 2020

• Responsible for content library metadata tagging of genre, tones and topics to aid personalization algorithm • Audited content to give it an appropriate ad rating according to internal and legal guidelines to meet brand safety standards • Performed quality control (QC) checks and ingested media assets including: video files, artwork, captions and show copy into our Content Management System and ensured it reflected in-app as intended • Programmed and published content deliverables for global in-app releases, • Pivoted workflows according to changing deadlines and communicated with teams to maintain alignment on final media asset delivery timelines • Created and proposed curated playlists to ease content discovery and increase user engagement • Tracked all media asset deliverables from internal and external partners to ensure high quality specifications were met, while working diligently to meet fast turnaround and publishing deadlines • Relayed feedback to engineers/product managers on internal tools to ensure workflows remained efficient and effective, such as suggesting an error tracker to quantify & identify quality issues Show less

Content Strategist

• Dec 2018 - Dec 2019

• Responsible for reviewing TikTok queues everyday to monitor trends that were emerging or already in full swing and strategize highlighting content with Programing team • Curated video playlists of the best TikToks • Coordinated with the Music team to highlight talent and music in-app • Worked cross-functionally with content, music, and other departments to establish best content practices to ensure users enjoyed content • Created new taxonomy tags and definitions to better track content vertical distributions in-app • Tracked, quantified and flagged any technical/content issues to engineers as well as suggested product enhancements to ensure a seamless user experience • Pitched and programmed over 20 content creation ideas that resonated with relevant pop culture conversations or memes in order to keep user base engaged and entertained • Facilitated weekly meetings with our global data science and trust & safety teams to dissect key learnings from video performance data and strategize on ways to improve content offerings in-app Show less

Lead, Content Operations Specialist

• Mar 2018 - Nov 2018

• Led and maintained content on the Bird app FAQ page based on common customer inquires • Wrote how-to-guides and created weekly blog posts for the Bird websites to increase community engagement • Developed and implemented phone and Zendesk training for all incoming operations specialist, standardizing the customer service experience on a national-scale through the use of scripts • Helped build team from 3-40+ specialists by interviewing and hiring candidates that shared our core values • Translated all canned responses in Zendesk from English to the appropriate localized Spanish translation • Led team expansion and city launch into Mexico City, assisting in recovery and strategic placement of scooters • Formed, trained and led Spanish speaking team of 10 members to handle inbound customer requests in Mexico City from the LA office Show less

Content Curator

• Dec 2016 - Mar 2018

• Collaborated on programing schedule and strategy for large music events like Coachella and other festivals • Advised content team on development and ideation of trending digital content to create eye-catching Snap Stories viewed by users on a global scale • Researched music artists to prepare for upcoming musical releases and tours, to properly prepare for influx of social media user generated content and be able to efficiently sort through the content submitted and curate a compelling story that highlighted the users experience while resonating with the viewer • Leveraged my keen sense of attention to detail to curate 100+ Snap Stories a day covering topics that showcased pop culture trends such as music concerts, ASMR, celebrity sightings and/or gossip • Led team in a creative, fast-paced, and high intensity environment that helped develop clearer content curation polices and internal tools • Assisted in the training and supervision of team of 80+ Content Curators, to ensure all protocols were followed and generate a pleasing user experience to all Snapchat users •Localized Titles/Banners to the language of local users, in particular Spanish speaking countries Show less