Experience

HomeExchange

• Leasing Real Estate

• Product Manager

  • Nov 2021 - Present



inmemori

• France
• Individual and Family Services
• 1 - 100 Employee

• Product Manager

  • May 2020 - Nov 2021

  InMemori's mission is to allow each person facing the loss of a loved one to be surrounded and supported.InMemori allows you to create a free private space on the internet, where all those who knew the deceased can write a condolence note, tell a story, share a photo...To date, more than 1 million people have used InMemori from more than 180 different countries.Role : Optimize and develop features in order to maximize the value of services provided to our users. InMemori's mission is to allow each person facing the loss of a loved one to be surrounded and supported.InMemori allows you to create a free private space on the internet, where all those who knew the deceased can write a condolence note, tell a story, share a photo...To date, more than 1 million people have used InMemori from more than 180 different countries.Role : Optimize and develop features in order to maximize the value of services provided to our users.



fifty-five

• United States
• Advertising Services

• Senior consultant

  • Dec 2018 - Apr 2020

  Managed trusted relationships with Retail and Automotive clients through missions such as: -Customer Experience: UX analysis and optimization recommendations-Conversion Rate Optimization: AB Test ideation, QA of tracking and assessment of performance via dashboards -Data Architecture: Collection of client's needs, KPIs definition, measurement and tracking implementation-Media Efficiency: Online-Offline measurement -Strategy: Client training on webanalytics toolTools used: Adobe Analytics, Google Analytics, Google Ads, Google Tag Manager, Google Cloud Platform, Content Square, AB Tasty, Data studio, Atlas, SalesForce, Whimsical, Jira, Confluence

• Digital Analytics Consultant

  • Nov 2017 - Nov 2018

  -Tracking Project management: Collection of clients business needs and definition of scope, KPIs definition, Translating business KPIs into technical specs for integrators, Quality assessment, Quality check on webanalytics tools after Go live -Conversion rate optimisation: Quality assessment of tracking, segment creation on web analytics tools, reporting and recommendations



Airports Council International - ACI World

• Canada
• Airlines and Aviation
• 100 - 200 Employee

• User Research Analyst - Product team/Consumer Insights - Consultant

  • Oct 2016 - Aug 2017

  -Customer management knowledge and new product developments: Quantitative research: satisfaction surveys conception, Usage and attitude studies. Qualitative analysis: focus group, in depth-interviews, ethnography. Analysis of the collected data to provide product features recommandations to the Consumer Insights team New products developed: Passenger personas, Arrival survey, Employee Engagement survey-Project management and ad hoc initiatives : Airport Passenger Personas product development, commercialization and client tailoring. -Train clients on our Business Intelligence tools



HEC Montréal

• Canada
• Higher Education
• 700 & Above Employee

• Market research Analyst - Media pole - Consultant

  • Dec 2015 - Apr 2017

  Media & Entertainment Industry: Research/ Data collection, analysis of primary/secondary data and reporting.-Report: Medialabs in Quebec Report-MBA Case study : The Visual Effect Industry -Report : KPIs in Media public services Media & Entertainment Industry: Research/ Data collection, analysis of primary/secondary data and reporting.-Report: Medialabs in Quebec Report-MBA Case study : The Visual Effect Industry -Report : KPIs in Media public services



Abscisse recherche

• Canada
• Advertising Services
• 1 - 100 Employee

• Research Analyst - Consultant

  • Jun 2015 - Oct 2015

  Restauration & Health industries:- Satisfaction survey results analysis and reporting (quantitative research using SPSS software)- New product testing through qualitative methodologies (in depth interviews, focus group) Restauration & Health industries:- Satisfaction survey results analysis and reporting (quantitative research using SPSS software)- New product testing through qualitative methodologies (in depth interviews, focus group)



Rogers Communications- L'Actualité/Châtelaine/LOULOU

• Web Marketing Assistant

  • May 2014 - Aug 2014

  - Online contests & visual banners ads management- Web analytics & advertising monitoring- Social media (Facebook) and Newsletter management (Mailchimp)- Special event management (Rogers cup, Osheaga e.g.) - Online contests & visual banners ads management- Web analytics & advertising monitoring- Social media (Facebook) and Newsletter management (Mailchimp)- Special event management (Rogers cup, Osheaga e.g.)