Germán L. Negrón-González

at Puerto Rico Coffee Roasters, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US

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Experience

    • Puerto Rico
    • Food and Beverage Services
    • 1 - 100 Employee
      • Dec 2014 - Present

      In this present role, I am managing overall business operations, including team leadership, strategic planning, budgeting, and project management. In addition, I am supervising the highly trained interdisciplinary team, including evaluating and improving performance. Along with identifying opportunities for business development and revenue generation while directing capital investment projects in accordance with financial targets, ranging from a 30% to 80% reinvestment rate, I am developing and implementing business strategy in alignment with the group's corporate policy. One of my primary duties is to ensure the profitability and financial stability of the business through effective management of P&L statements. Besides, I am monitoring the structure and negotiation of new commercial venture opportunities, such as the export of products and raw materials to the US, Latin America and Europe.Some of my highlighted achievements are listed below:• Facilitated roasting coffee business with $80M+ revenue, including Free Trade Zone operations, two warehouses, 10 leading brands, and private labels with 55% market share, along with agricultural operation with 1,000 acres of farmland, two nurseries, two milling facilities, and 200+ employees.• Introduced innovative product lines and new brands, such as single-serve systems to the local market with 25% YoY growth from launch in 2016, and launch of the Online Sales platform in 2019, while steering the development of new products and ventures, and implementation of GTM strategies.• Attained targeted EBITDA by controlling COGS, developing new revenue streams and overseeing operational costs.• Successfully managed properties and assets worth $60M, financial functions, and cash conversion cycle.• Fostered effective relationships with staff. Show less

      • Oct 2010 - Dec 2014

      While serving as a Director of agricultural affairs and special projects, I was monitoring the supply chain, logistic structure, and effective sourcing for raw materials, inputs, and final products. I was also supervising daily operations of the agricultural sector through effective managerial skills. In addition, I developed profitable and long-lasting relations with the federal and local government and the supply chain of over 1,000 smallholder farmers.Here are some of my key achievements:• Improved quality of product and reduced water consumption to 1/7th of the previous volume by overseeing the capital projects for technological transformation of milling operations.• Established 1,000 acres of coffee farm operation aligning resources from Brazil, Dominican Republic and Puerto Rico, while devising and managing the project, including developing protocols, and importing new farming technologies and genetics with 100+ employees.• Developed a stable and solid supply chain from 1000 smallholder farms by creating and executing strategic approach.I have an additional experience as Senior Vice President as well as Director of Operations at Encantos de Puerto Rico, Inc, Bayamon, PR Show less

Education

  • Universidad de Puerto Rico, Mayaguez Campus
    BS, Mechanical Engineering

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