Gergana Kabaivanova
Founder and Chairperson at LocalFood.bg Foundation- Claim this Profile
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Bio
Experience
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Pendara.bg
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Bulgaria
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Non-profit Organizations
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1 - 100 Employee
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Founder and Chairperson
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Feb 2016 - Present
Management and strategic planning of the foundation activities. Project management.LocalFood.bg Foundation is an incubator for small business initiatives and a nationwide network of small local food businesses, which help them reach the market and develop sustainable in the longer term, operating in compliance with all legislative requirements. Management and strategic planning of the foundation activities. Project management.LocalFood.bg Foundation is an incubator for small business initiatives and a nationwide network of small local food businesses, which help them reach the market and develop sustainable in the longer term, operating in compliance with all legislative requirements.
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Markovo Tepe Mall
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Bulgaria
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Retail
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1 - 100 Employee
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Marketing Manager
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Oct 2017 - Jan 2019
- Manage and execute 360-degree brand marketing strategy for Markovo Tepe Mall - a 55.000 sqm premium shopping center with 80 shops and annual traffic of 18 million. - Create and implement annual segmented marketing plan, including seasonal indoor activities, multi brand marketing and events, advertising, PR and digital media. - Manage and execute 360-degree brand marketing strategy for Markovo Tepe Mall - a 55.000 sqm premium shopping center with 80 shops and annual traffic of 18 million. - Create and implement annual segmented marketing plan, including seasonal indoor activities, multi brand marketing and events, advertising, PR and digital media.
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Freelancer
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2008 - Feb 2016
Projects:Founder of the first Farmers' Markets in Plovdiv, Sofia, Varna and BurgasFounder of Organichno e-magazineLaunch of Medicosmetics Projects:Founder of the first Farmers' Markets in Plovdiv, Sofia, Varna and BurgasFounder of Organichno e-magazineLaunch of Medicosmetics
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Selecta International Ltd.
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Bulgaria
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Consumer Services
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1 - 100 Employee
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NUXE Brand Manager
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2007 - 2008
Successful launch of NUXE as a new brand on the Bulgarian market. Successful launch of NUXE as a new brand on the Bulgarian market.
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Product Manager Hair Care
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2004 - 2007
Re-launch of the main brand hair dyes “Rubella Fashion Color”. Launch of the new brands hair dyes “Fashion Stripes” and “Multi System 3-in-1”, as well as shampoos “Deva Botanic” and “Rubella Expert Care” Re-launch of the main brand hair dyes “Rubella Fashion Color”. Launch of the new brands hair dyes “Fashion Stripes” and “Multi System 3-in-1”, as well as shampoos “Deva Botanic” and “Rubella Expert Care”
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Marketing and Advertisement Manager
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2002 - 2004
Regal “The spirits of beauty” and “Regal Teen Clean” products launch and advertising campaigns.Re-launch of the main brand hair dye and advertising campaign Prestige “Let starts with the hair”. Regal “The spirits of beauty” and “Regal Teen Clean” products launch and advertising campaigns.Re-launch of the main brand hair dye and advertising campaign Prestige “Let starts with the hair”.
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Education
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University of Food Technologies, Plovdiv
Master's degree