Experience

There Marketing Agency

• Belgium
• Advertising Services
• 1 - 100 Employee

• Strategy director & client service director

  • Apr 2022 - Present



Arator - Foreshore BV

• Marketing director - Consultant - MarCom - Change management

  • Oct 2021 - Present

  Offering strategic guidance, hands-on steering & management and coaching. Specialized in marketing (7-p's). Current roles & responsibilities: - Marketing & innovation manager a.i. @Henco Industries (1/06-31/10/22) - Strategy & media Director @there Marketing Agency - Strategic advisor digital transformation @Henco Industries (01/11 - 30/04) Offering strategic guidance, hands-on steering & management and coaching. Specialized in marketing (7-p's). Current roles & responsibilities: - Marketing & innovation manager a.i. @Henco Industries (1/06-31/10/22) - Strategy & media Director @there Marketing Agency - Strategic advisor digital transformation @Henco Industries (01/11 - 30/04)



HOGENT

• Belgium
• Higher Education
• 700 & Above Employee

• Lector Marketing, Communication & strategie

  • Sep 2019 - Present

  Part time Lector at HoGent in the domains marketing, consumer psychology & behaviour, branding, strategy and marketing communication at the departments of 'Commercial economics and entrepreneurship' Part time Lector at HoGent in the domains marketing, consumer psychology & behaviour, branding, strategy and marketing communication at the departments of 'Commercial economics and entrepreneurship'



Karel de Grote-Hogeschool

• Belgium
• Higher Education
• 700 & Above Employee

• Guest Lecturer

  • 2012 - Present

  "Marketing is dead, long live marketing" "Marketing is dead, long live marketing"



Brouwerij Van Steenberge

• Belgium
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Director Sales & Marketing

  • Aug 2021 - Sep 2021



UBA Belgium

• Belgium
• Advertising Services
• 1 - 100 Employee

• Manager Strategy & Branding - Manager UBA Expert partners

  • Sep 2019 - Aug 2021

  Responsible for Strategy & Branding (field of expertise) Expert-adviser marketing- & communication strategy, branding & sustainability Key-responsible for UBA Expert-members (media companies, agencies, marketing solution providers, digital platforms) Responsible for Strategy & Branding (field of expertise) Expert-adviser marketing- & communication strategy, branding & sustainability Key-responsible for UBA Expert-members (media companies, agencies, marketing solution providers, digital platforms)



LDV United

• Belgium
• Advertising Services
• 1 - 100 Employee

• Client Service Director (temporay assignment)

  • May 2018 - Apr 2019



DPG Media België

• Belgium
• Media Production
• 700 & Above Employee

• Senior Account Manager (TV-Radio-video-digital)

  • Jun 2017 - May 2018



Milcobel

• Belgium
• Food and Beverage Manufacturing
• 300 - 400 Employee

• Group Marketing & Brand development Manager

  • Jan 2014 - May 2017

  Responsible for - brand development- marketing and communication strategy & execution- brand & poduct innovation- all with P&L responsibilityfor all Milcobel-brands in Benelux

• Marketing & Communication Manager Drinks Benelux

  • Dec 2009 - Jan 2014

• Internal Auditor Miclobel Dairy

  • Dec 2009 - Dec 2013

  Internal Auditor HCCAP-BRC-IFS



Frisomat NV

• Corporate Marketing Manager

  • Aug 2007 - Dec 2009



Opel Belgium

• Belgium
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Brand Manager Mid & Large Belux

  • Sep 2004 - Aug 2007

• Sales Campaign Manager

  • Oct 2002 - Aug 2004

  My responsibilities included: creation-elaboration-implementation-follow up-&evaluation of sales campaigns & fleet campaigns, sales forecasting, financial forecasting, sales analytics,...

• World Group Buyer General Motors Europe

  • Sep 2000 - Sep 2002

  procurement & sourcing of O&E-parts & aftersales parts for compact segment, mid&large segment and SUV segment. All the previous for existing business AND new business. Single point of contact for suppliers and product development. Close collaboration with vehicle development, engineering, design, production plants, finance & European Directors