Experience

Folio Fine Wine Partners

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Vice President of Marketing

  • Aug 2023 - Present

  - Leading Marketing for luxury wine portfolio, including Piper Heidsieck Champagne / Charles Heidsieck Champagne / Rare Champagne and acclaimed family-owned wineries across Europe and the New World. - Managing a Team of 10 Marketing Managers and Directors - Member of the Senior Leadership Committee - Leading Marketing for luxury wine portfolio, including Piper Heidsieck Champagne / Charles Heidsieck Champagne / Rare Champagne and acclaimed family-owned wineries across Europe and the New World. - Managing a Team of 10 Marketing Managers and Directors - Member of the Senior Leadership Committee



Moët Hennessy

• France
• Beverage Manufacturing
• 700 & Above Employee

• Managing Director - Major Market | New Jersey

  • Sep 2020 - Jul 2023

  - Managing 3 Distributors in major Franchise Market (4th biggest State for Moët Hennessy USA in Contribution to Profit)- Led the NJ Market to record profit levels all throughout Covid / $80M Profit, +25% vs 2020- Leading US market during Covid in product mix value creation, via supply / market intelligence optimization, generating more than $6M in additional profit in 2020 and 2021- Negotiated a yearly $2.5M Distributor paid programming Budget to benefit Moët Hennessy Brands

• Vice President, Glenmorangie and Ardbeg Single Malts

  • Oct 2017 - Sep 2020

  - Brought both Brands back to growth during tenure, from $27M in 2017 to $35M Profit Contribution in 2020 (+30%); Managed $20M A&P Budget- Fostered collaboration with Scotland Maison to build optimized offers and campaigns globally (complete packaging overhaul, media, new product offers)- Created US led dedicated platforms to promote Brands via impactful and disruptive tactics (merchandising and e-retail, Ardbeg Bus and Armored Bar Tours)- Actively involved in building Glenmorangie new visual identity and Brand campaign, with immediate in-market applications (Giraffe campaign)- Accelerated Ardbeg growth to record volumes and profit levels year on year, elevating the Brand ever-growing iconic status Show less

• Vice President, New Business - E-Commerce / E-Merchandising / Corporate & Private Sales

  • Dec 2015 - Mar 2018

  - Built and developed new routes to market and led development of new sources of growth: E-Commerce / E-Merchandising / Corporate & Private Sales- Built and launched new MH E-commerce brand Clos19.com (now ourcellar.com), aiming at becoming the destination for US consumers to purchase Luxury Wines & Spirits online- Worked and partnered with technology start-ups to allow new MH E-commerce brand vision to come to life and become a reality despite legal hurdles- Introduced entrepreneurial spirit within the organization, to shape future growth drivers- Fostered start-up way of thinking / working, and communicated new WOW internally as well as externally with trade partners- Built e-commerce marketing & business 5Y Plan Show less

• Senior Director, Region Marketing & Business Development - Northeast

  • Feb 2013 - Dec 2015

  - Led all Marketing and Business Development activities for the Northeast Region: Metro New York / Upstate New York / Massachusetts / New Jersey / Connecticut / Rhode Island- Led a team of 10 Regional Marketing / Business Development Managers- Managed $20M+ A&P Budget for the Northeast Region, across entire Moët Hennessy portfolio

• U.S. Business Director, Ardbeg Single Malt Scotch Whisky

  • Jul 2010 - Jun 2013

  - Tripled the size of the Brand in the US in 3 years, largest brand growth of any brand in portfolio and worldwide, with 40%+ reinvestment rate (2.5M+ A&P Budget annually)- Revamped Advertising creative and created the “One’s big and Untamed, the Other’s an elephant” US dedicated campaign, through executions in Print / Digital and OOH- Created quirky, “Ardbegian” US initiatives to allow Brand to gain share of voice and share of mind among US Trade and consumers: Ardbeg 2011 Chopper Tour / Ardbeg 2012- 2013 Rocket Tour / First Whisky in Space campaign / Ardbeg Galileo limited Edition Show less

• U.S. Brand Director, Veuve Clicquot Champagne

  • Dec 2007 - Dec 2010

  - Played a major role in building & implementing Veuve Clicquot strategy, consolidating Veuve Clicquot in its leadership position in the U.S.- Proposed, managed and performed successful programs that delivered positive results and depletions growth in a highly competitive market environment (2008 and 2009 world recession), both in off-premise and on-premise- Managed Veuve Clicquot A&P Budget ($10M+ annually), both in terms of planning and execution as well as monthly tracking and opportunities management Show less

• Director of Financial Planning and Analysis

  • Mar 2005 - Nov 2007

  - Managed 4 Senior Financial Analysts / played leading role in Finance & Operations management.- Managed Finance Department consolidation, in terms of resources and systems, during 2005 merger between Clicquot, Inc. and Schieffelin & Co- Integrated Moët Hennessy Brands and optimized systems synergies within the new organization- Provided direct assistance to the President & CEO in strategic decisions daily- Provided support to Marketing & Sales functions to help build financial strategy and plans- Built 3-5 years plans and entire Budget process, in coordination with Marketing teams; presented annual budget & PMT to MH shareholder in Paris each fall- Managed budget forecast and actual quarterly reporting (Financials, Cash Flow, A/R) Show less



Clicquot Inc., LVMH

• Greater New York City Area

• Director of Financial Planning and Analysis

  • Nov 2001 - Feb 2005

  - Scope of 3 companies: Clicquot, Inc., Newton Vineyard (CA), Pacific Echo (CA) - Monthly, quarterly and yearly activity reporting in Topaz (Financials, Cash Flow, A/R) and Magnitude. Coordination, input, presentation and implementation of annual budget & PMT processes. Extensive analyses & controls provided to upper management and headquarters - Depletions analysis & reporting - Management of Pacific Echo divestiture - Management of Newton Vineyards Financials and full reporting (inventory, grape supply, grower contracts, COGS, A&P, Overheads) - Coordination of implementation of Sarbanes Oxley and IFRS projects (Clicquot, Inc., Newton) Show less



Veuve Clicquot Ponsardin, LVMH

• Reims Area, France

• Financial Controller

  • Jun 1999 - Oct 2001