General Business Intelligence Lead

• Aug 2019 - Present

I’ve been in charge of leading the BI team to learn and optimize the use of digital tools in Mexico, Brazil and Argentina, participating in special projects in the Knowledge Center Team (Media, Planning, and BI). Starting the first approach to Marketing Data-Driven strategies across the agency brands with Data Visualization and marketing tools integration for clients like ATT, EA Sports, Netflix, Uber, Kellogs, Coca-Cola, Niantic, Mattel, Colgate. I’ve been in charge of leading the BI team to learn and optimize the use of digital tools in Mexico, Brazil and Argentina, participating in special projects in the Knowledge Center Team (Media, Planning, and BI). Starting the first approach to Marketing Data-Driven strategies across the agency brands with Data Visualization and marketing tools integration for clients like ATT, EA Sports, Netflix, Uber, Kellogs, Coca-Cola, Niantic, Mattel, Colgate.

Co-Founder

• Nov 2018 - Present

Especialista Sr Data Customer

• Dec 2018 - Jul 2019

Digital Marketing Manager

• Nov 2014 - Dec 2018

Plan and execute all web, SEO/SEM, marketing databases, email, social media and display advertising campaigns for KIO Networks Group.Design, build and maintain International Social Media and Digital presence for Guatemala, Panama, Dominican Republic and Spain.Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) through Business Intelligence platform DOMO, collecting information from several sources.Identify trends, insights, and optimize spend and performance based on the insights through Talkwalker for Digital Marketing Awareness Strategies based in what is talked about the brand. Brainstorm new and creative growth strategies for all the business units campaigns based on their needs and budget for the kind of customers. Plan, execute, and measure experiments and conversion tests. Collaborate with internal and external teams to create landing pages and optimize user experience through Hubspot.Collaborate with agencies and other vendor partners for every business unit of KIO Networks Group according to their customer needs. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Last months I've been working with the innovation group in the company to evaluate vendor partners strategies that could align to the business objectives to deploy AI initiatives. Show less

Community Manager

• Nov 2011 - Nov 2014

Coordinate and manage social networks and Digital Marketing strategies for KIO Networks Group. Marketing executive for Wingu Networks (Suempresa.com, Xpress Hosting, Google Apps Partner).Marketing executive for Fundación KIO.

Google Apps Deployment Specialist

• Jun 2009 - Nov 2011

Google Apps Deployment Specialist for large enterprise and change management consultant. Change management consultant. Training and specialist on migration tools for Microsoft Exchange and Lotus Notes to Google Apps.

Service Desk Specialist

• Jul 2007 - Jun 2009

As Service Desk Specialist in KIO Networks I was on charge of monitoring Mission Critical Services from customers. Escalate unresolved queries to the next level of support. Track, route and redirect problems to correct resources. I was ITIL certified at this time. And even it was not part of my job I was always trying to improve the area process with tools like Google Apps or Open Source software.

TFS

• Sep 2005 - Jul 2007

Technical Field Support in PEMSA (Automotive industry). Project Management for IBM Lotus Deployment. Sysadmin for Computer Associates assets and monitoring tools. Technical Field Support in PEMSA (Automotive industry). Project Management for IBM Lotus Deployment. Sysadmin for Computer Associates assets and monitoring tools.