Experience

Essen Aluminio S.A.

• Argentina
• Freight and Package Transportation
• 1 - 100 Employee

• INTERNATIONAL EXPANSION DIRECTOR

  • Dec 2021 - Present

  • Develop and grow the markets of the USA, Arg, Peru, Bolivia, Uruguay, Paraguay and Chile. • Define the timeline, entry and start-up of the markets of Mex, Ecuador, Colombia and Brazil. • Extend the Product line to expand the variety and functionality of customer needs. • Implement a new Global Compensation Plan that is aligned with the growth expectations of the Company. • Develop and grow the markets of the USA, Arg, Peru, Bolivia, Uruguay, Paraguay and Chile. • Define the timeline, entry and start-up of the markets of Mex, Ecuador, Colombia and Brazil. • Extend the Product line to expand the variety and functionality of customer needs. • Implement a new Global Compensation Plan that is aligned with the growth expectations of the Company.



Grupo Omnilife-Chivas

• Mexico
• Food and Beverage Services
• 700 & Above Employee

• SOUTH AMERICA BUSINESS OPERATIONS DIRECTOR

  • Jul 2017 - Oct 2021

  Monitor the execution of budgets, investments and expenses, achieving efficiency and optimization in the use of resources with analytical skills. Bring good practices from one country to another to improve processes and results. Leading a team of 8 Country Managers, 390 people indirectly in the 8 countries and managing an investment budget of USD$316 MM.• I generated growth of +15% of Incorporations and +10% of Net Sales in 2020.• Mentored a turnaround identifying and promoting 6 internal talents in 2019, ensuring a succession plan.• Developed management tools, "Click to Action" improving service rate to 97% and channel loss -50%.• I achieved Recognition and Awards granted by the Local Chambers for Ethical Practices.• I generated adoption in digital-tools in 45% of Clients in 2 years.

• ARGENTINA & COLOMBIA GENERAL COUNTRY MANAGER

  • Oct 2016 - Oct 2021

  Responsible for the brand and revenue in Argentina and Colombia, PR Management, P&L control, portfolio definition, launches, prices and promotions. Leading a team of 150 people in Colombia and 60 in Argentina. 12 direct and 34 indirect reports, achieving Sell Out +8% and managing an investment budget of USD$42 MM.• Developed and implemented the local sales and marketing strategy from scratch to grow the business.• I implemented a new Go To Market & Go To Sell Plan, generating +5% net sales over the plan, managing to highlight the 2 countries as those with the best performance in the Region achieving customer satisfaction.• Earned +25% Units x Year, creating the entry level segment, increasing household penetration +20% improving the sales cycle.• Increased web sales reaching 77% through this channel.• Introduced a Best Seller product through competitive analysis generating +15% sell-out and +2.5% Margin.• Recruited the best talent in each market to sustain and improve processes and sales. HR, IT, Sales, Marketing, Customer Service, Finance.• I represented the company before Chambers, Government, Fairs and Events, positioning the brand in the markets.



Leonisa

• United States
• Apparel & Fashion
• 1 - 100 Employee

• MARKETING AND SALES DIRECTOR (LATAM, USA AND EUROPE).

  • May 2015 - Sep 2016

  I managed to stop and reverse the drop in sell-out, identifying and implementing a plan in 4 strategic pillars, Trade Marketing, PR, CX POS Store and E-Commerce. Leading a team of 20 direct reports in the Corporate area and 10 Marketing Managers (USA, Spain, Puerto Rico, Costa Rica, Guatemala, Peru, Colombia, Chile, Mex and Ecu and managing an investment budget of USD 8.1 MM. • Reduced -30% of expenses through the negotiation of marketing agencies, improving the business sales result by 2%. • Created the training area reaching 1.2K sellers per month and generating +8% Sell Out. • I identified internal talent by promoting 2 high-potential collaborators and ensuring sell-out control. • I implemented the E-Commerce channel as the #1 store in Colombia with a BOS of 15% in Trade Partners such as Falabella, • Led the production of digital content for our website and other communication channels.



Yves Rocher

• France
• Retail
• 700 & Above Employee

• MARKETING & SALES MANAGER

  • Mar 2014 - May 2015

  Responsible for the P&L and launch of the European brand in Colombia, portfolio, products, prices and promotions, reporting to the General Manager, 9 direct and 21 indirect reports. • Managed an investment budget of USD $2MM, creating a new sales channel that represents 25% of the current business. • For the first time in Colombia, I achieved the implementation of a plan with a Brand Ambassador and influencers per segment, with the aim of promoting the brand with a 15% increase in sell-out, with relationship management. • Participated and represented the company in fairs and events (Frankfurt 2014, Chicago 2014 and 2015, Orlando 2015)



Natura &Co

• France
• Retail
• 1 - 100 Employee

• MARKETING, COMMUNICATION & SALES MANAGER

  • May 2008 - Mar 2014

  Participating member of the General Board, reporting to the General Manager, with a report of 10 people. Business Partner for the business areas for strategic and innovation projects. Promotional plan manager, investment control and margin by category and products• Since the beginning of my management, it went from handling a business volume of USD 5 Million in 2008 to USD 92 Million in 2013.• Developed a methodology to analyze, simulate and optimize the MIX of categories and margins, according to the promotional investment, managing a budget of USD $6M with CAGR growth of +22%.• I was in charge, for three consecutive years as Official Sponsor, of the most important Fashion and Makeup Event in Latin America, Colombiamoda, in the city of Medellin.• I established the geographical areas for sales management and seller by city of Colombia, concentrating the sales force in the areas with the highest potential and achieving growth 6% higher than the organic average.• Monitor, Analyze and Evaluate market trends, consumer behavior and competitor activity to identify opportunities and threats.

• BRAND MANAGER Latin America, USA & Europe

  • Jul 2006 - Apr 2008

  Perform strategic brand management. Take care of the application of the brand language in each of the countries where we operated. Participate in conducting briefings to Advertising Agencies for the creation of advertising pieces for different markets. 4 Direct Reports and 6 Indirect. Management of a budget of USD 3.9 MM• Developed the Global Plan for the Natura Brand. Plan that explains the methodology for entering new markets, the way in which we must adapt to each of them and how we want final consumers and other stakeholders to perceive us in terms of brand attributes.• I developed the Strategic Suppliers System in which we seek to have Suppliers who feel and live our same values and function as partners in business growth.

• STRATEGIC PLANNING MANAGER Latin America

  • Dec 2003 - Jun 2006

  Carry out the strategic planning of the LATAM Operations. Plan Development, Presentation and Approval by the Board, recruitment of personnel, and implementation of NATURA MEXICO; VENEZUELA and COLOMBIA Operations• Preparation of the Business Plan with the Marketing strategies, Human Resources, Logistical Needs and Financial Resources with IRR and Breakeven plan for each investment project.• Set up the company from scratch and ensuring that all the tasks detailed in the plan, area by area, were carried out in a timely manner as planned. The presentations to the Board of the advances were monthly at the Headquarters.

• HEAD OF MARKETING PLANNING

  • Feb 2001 - Nov 2003

• Head of Supply Chain

  • May 2000 - Feb 2001

• HEAD OF CREDIT RISK

  • Apr 1999 - May 2000


Hilti Group
• Liechtenstein
• Construction
• 700 & Above Employee
• CREDIT RISKS ANALYSIS MANAGER

  • Jan 1996 - May 1998