Geralyn LaNeve
Director, Marketing & Communications at Alzheimer's Drug Discovery Foundation- Claim this Profile
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Bio
Experience
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Alzheimer's Drug Discovery Foundation
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United States
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Research Services
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1 - 100 Employee
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Director, Marketing & Communications
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Aug 2018 - Present
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FINN Partners
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United States
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Advertising Services
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700 & Above Employee
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Group Vice President
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Jan 2017 - Mar 2018
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Senior Vice President
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Oct 2007 - Dec 2016
Developed and led programming for nonprofit and industry clients. Spearheaded annual programs and developed grant proposals/new business efforts. Key accomplishments include advocacy program focused on consensus/alliance building and agenda-setting, nationally-recognized media forum with high-profile panel. Developed and led programming for nonprofit and industry clients. Spearheaded annual programs and developed grant proposals/new business efforts. Key accomplishments include advocacy program focused on consensus/alliance building and agenda-setting, nationally-recognized media forum with high-profile panel.
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Ruder Finn
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United States
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Public Relations and Communications Services
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400 - 500 Employee
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Vice President
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Feb 2004 - Oct 2007
Managed key healthcare accounts for pharmaceutical clients, including corporate communications, data communications, and advocacy relations. Worked closely with medical, regulatory, legal, and marketing teams in support of drug approvals and issues management. Managed key healthcare accounts for pharmaceutical clients, including corporate communications, data communications, and advocacy relations. Worked closely with medical, regulatory, legal, and marketing teams in support of drug approvals and issues management.
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The Leukemia & Lymphoma Society
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United States
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Non-profit Organizations
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700 & Above Employee
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Vice President of Communications
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Aug 2002 - Feb 2004
Led brand positioning to emphasize Society’s role in funding critical research. Provided strategic direction and editorial guidance to support various departments, including research, patient services, donor development. Built collaborative relationships with key stakeholders (internal and external) to enable effective communications planning and execution. Led brand positioning to emphasize Society’s role in funding critical research. Provided strategic direction and editorial guidance to support various departments, including research, patient services, donor development. Built collaborative relationships with key stakeholders (internal and external) to enable effective communications planning and execution.
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Managing Supervisor
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May 2000 - Aug 2002
Developed and managed strategic communications for pharmaceutical and nonprofit clients. Executed campaign in partnership with leading patient advocacy group; included landmark physician/patient survey on treatment of depression, which formed the basis of a roundtable discussion and subsequent white paper; media tour with celebrity physician resulted in significant media coverage (stories in JAMA, USA Today, Time, Reuters); also handled issues management. Developed and managed strategic communications for pharmaceutical and nonprofit clients. Executed campaign in partnership with leading patient advocacy group; included landmark physician/patient survey on treatment of depression, which formed the basis of a roundtable discussion and subsequent white paper; media tour with celebrity physician resulted in significant media coverage (stories in JAMA, USA Today, Time, Reuters); also handled issues management.
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LiveOnNY
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United States
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Hospitals and Health Care
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100 - 200 Employee
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Director of Communications
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Jan 1996 - May 2000
Restructured department and developed communications policies/programs for federally designated, nonprofit organ procurement organization, one of the largest in the nation. Supervised staff of five plus consultants/agencies. Responsible for external/internal communications, often dealing with high-profile cases and sensitive issues. Restructured department and developed communications policies/programs for federally designated, nonprofit organ procurement organization, one of the largest in the nation. Supervised staff of five plus consultants/agencies. Responsible for external/internal communications, often dealing with high-profile cases and sensitive issues.
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Education
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Rowan University
Bachelor’s Degree, Communication, Journalism, and Related Programs