Experience

Hour Media

• United States
• Media Production
• 1 - 100 Employee

• Audience Development Director

  • Jul 2022 - Present

  Troy, Michigan, United States



Lee Enterprises

• United States
• Newspaper Publishing
• 700 & Above Employee

• Audience Development Manager

  • Dec 2020 - May 2022

  Davenport, Iowa, United States Direct all subscription acquisition marketing campaigns to grow subscriber database and subscription revenue for 74 local newspapers within 26 states. Own strategic plan across multiple channels including direct mail, telemarketing, email, kiosk efforts, and online marketing. Identify audiences and offers. Budget development and distribution. Analyze data for campaign effectiveness and improvement opportunities. Collaborate with regional markets and cross-functional teams to ensure effective… Show more Direct all subscription acquisition marketing campaigns to grow subscriber database and subscription revenue for 74 local newspapers within 26 states. Own strategic plan across multiple channels including direct mail, telemarketing, email, kiosk efforts, and online marketing. Identify audiences and offers. Budget development and distribution. Analyze data for campaign effectiveness and improvement opportunities. Collaborate with regional markets and cross-functional teams to ensure effective customer communications. Manage two channel managers. Show less



Crain Communications

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Audience Development Manger - Qualified Team

  • Nov 2017 - Nov 2020

  Detroit, Michigan, United States Designed and executed strategic marketing plans for eight publications with a focus on the acquisition and retention of highly qualified audiences. Identified budgets and gained annual approval. Supervised team of two assistant managers engaged in determining audience segments, implementing multi-channel campaigns including direct mail, email, telemarketing, and online marketing. Analyzing results and monitoring ROI.

• Audience Development Manager - Corporate

  • Jun 2014 - Oct 2017

  Greater Detroit Area Directed and identified subscription acquisition and retention campaigns for eight publications. Designed marketing plans for each brand to secure budgets, identify audience demographic requirements, and meet subscription revenue targets. Supported advertising team with audience KPIs. Instructed team of three assistant managers on priorities, timelines, and execution of multi-channel campaigns to reach revenue projections and audience targets within identified budgets.

• Audience Development Manager, Autoweek

  • Mar 2011 - May 2014

  Detroit, Michigan Acquire and retain paid customers through multi-channel campaigns including retention programs, direct mail, email, online marketing, and subscription agencies. Support advertising sales by maintaining a 285,0000 subscriber rate base. Executed a predictive model to ensure rate base and revenue goals were met. Owned end-to-end direct mail campaign process. Monitored direct mail strategy, budgets, pricing options, list targets, and A/B test plans. Adjusted throughout the year to reach projected… Show more Acquire and retain paid customers through multi-channel campaigns including retention programs, direct mail, email, online marketing, and subscription agencies. Support advertising sales by maintaining a 285,0000 subscriber rate base. Executed a predictive model to ensure rate base and revenue goals were met. Owned end-to-end direct mail campaign process. Monitored direct mail strategy, budgets, pricing options, list targets, and A/B test plans. Adjusted throughout the year to reach projected subscription starts.



LaBov & Beyond

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Sr. Account Manager

  • May 2006 - Mar 2011

  Oxford, Michigan Labov & Beyond teams up with clients to differentiate and elevate their brand value and to engage their customers and employees to be their best. I implemented multi-channel marketing campaigns for Suzuki, Volkswagen and BMW. Programs included dealer communications and training events, incentive programs, regional email marketing and internal corporate marketing.



Ancor Information Management

• Client Services Manager

  • Jan 2002 - Apr 2006

  Troy, Michigan Ancor Information Management offers a full menu of integrated marketing services including printing, letter shop, fulfillment, and custom projects. Supervised team of eleven project managers responsible for preparation of job instructions, client communications, scheduling, billing, data enhancements, and inventory management. Worked closely with sales to develop quotes and proposals to generate new business opportunities. Worked closely with sales to develop proposals and quotes to generate… Show more Ancor Information Management offers a full menu of integrated marketing services including printing, letter shop, fulfillment, and custom projects. Supervised team of eleven project managers responsible for preparation of job instructions, client communications, scheduling, billing, data enhancements, and inventory management. Worked closely with sales to develop quotes and proposals to generate new business opportunities. Worked closely with sales to develop proposals and quotes to generate new business opportunities. Show less

• Group Circulation Director and Operations Team Director

  • 1996 - 2001

  Detroit, Michigan Developed and implemented acquisition and retention efforts using multi-channel campaigns to accelerate customer growth and contain costs for 10 publications. Supervised, trained, and developed a staff of nine managers and coordinators. Developed budgets, gained approval, and monitored to plan. Additionally, directed the database operations team in the development of retention programs, job scheduling, and fulfillment system management.

• Sr, Circulation/Subscription Manager

  • 1990 - 1995

  Detroit, Michigan, United States Supervised staff of 8 marketing coordinators as they implemented new acquisition and retention campaigns through direct mail, insert cards, telemarketing, television ads, subscription agencies and newsstand sales for 7 brands. Designed and executed a strategic marketing plan for Autoweek magazine administering a $3 million budget, managed a subscriber rate base of 290,000 and generating $6.5 million in subscription revenue. Through direct mail testing, increase response for… Show more Supervised staff of 8 marketing coordinators as they implemented new acquisition and retention campaigns through direct mail, insert cards, telemarketing, television ads, subscription agencies and newsstand sales for 7 brands. Designed and executed a strategic marketing plan for Autoweek magazine administering a $3 million budget, managed a subscriber rate base of 290,000 and generating $6.5 million in subscription revenue. Through direct mail testing, increase response for Autoweek by 25%.

• Circulation/Subscription Marketing Manager

  • 1987 - 1990

  Detroit, Michigan, United States

• Customer Service/Fulfillment Manager - Autoweek

  • 1985 - 1986

  Detroit, Michigan, United States