Experience

SCORCH®

• United States
• Marketing Services
• 1 - 100 Employee

• Associate Director, Content and Strategy

  • Dec 2021 - Present

  I work with the directors of content and strategy to coordinate B2B client marketing needs across paid and organic channels. My work covers paid and organic social strategy, SEO strategy, brand and GTM strategy, technical content writing (eBooks, whitepapers, blogs, manuals), and content audits. I work with the directors of content and strategy to coordinate B2B client marketing needs across paid and organic channels. My work covers paid and organic social strategy, SEO strategy, brand and GTM strategy, technical content writing (eBooks, whitepapers, blogs, manuals), and content audits.



SecureStrux®

• United States
• Computer and Network Security
• 1 - 100 Employee

• Senior Marketing and Communications Specialist

  • Mar 2021 - Dec 2021

  Developing, planning, maintaining, and creating content for B2B and federal cybersecurity services (MSSP, IAM, System Engineering). Strategizing content marketing efforts for the web, including planning and writing blogs and web pages, developing sales and marketing materials, pitch decks, and working with subject matter experts. Developing, planning, maintaining, and creating content for B2B and federal cybersecurity services (MSSP, IAM, System Engineering). Strategizing content marketing efforts for the web, including planning and writing blogs and web pages, developing sales and marketing materials, pitch decks, and working with subject matter experts.



SCORCH®

• United States
• Marketing Services
• 1 - 100 Employee

• Senior Technical Content Writer

  • Mar 2020 - Mar 2021



geraldsjackson.com

• Greater St. Louis Area

• B2B Content Developer | Whitepaper and Case Study Copywriter

  • Mar 2017 - Mar 2021

  I provide B2B content services for technology and finance companies to nurture leads through their new or existing sales funnels. I write whitepapers, case studies, blogs, landing pages, and emails that make your complex, revolutionary product easy to understand for your potential business customers. I also work with graduate students and professionals looking to transition from the academic job market to the private sector. I help these individuals prepare for job searches with comprehensive application document reviews, coaching services, and targeted professional development. I currently work with clients in several industries, including cryptocurrency and blockchain technology, cybersecurity, finance, and IoT platform development. I also work with advocacy groups supporting minority representation in local tech industry ecosystems. Show less



Cobalt Communications, Inc.

• United States
• Telecommunications
• 1 - 100 Employee

• Senior Copywriter and Content Developer

  • May 2017 - Mar 2020

  I run a dedicated and expanding copywriting division that develops content and marketing strategies for web-related marketing, video productions, and direct B2B emailing strategies. I develop and adhere to timetables for project completion. In simpler terms, I coordinate with the web design team to build creative approaches to company websites, site structures, and content. Our efforts focus on SEO and SEM best practices and developing organic search results that also produce sales through customer engagement. I have also spent significant time as project manager, where I have developed a system of management that coordinates efforts across copywriting, design, and development to produce and revamp websites based on clear timetable. Show less



University of South Carolina

• United States
• Higher Education
• 700 & Above Employee

• Instructor of Business Writing, Speech Communication, and Composition

  • Jul 2012 - Apr 2017

  I designed and implemented instructional materials for business writing courses targeting traditional and adult learners, including syllabi, assignment sequences, and online collaborative projects through Blackboard software. I also collaborated with faculty to create a results-oriented business writing curriculum implemented in a course geared towards emerging entrepreneurs and marketing students. As a teacher, I further developed metrics and self-assessment tools to measure effectiveness of courses and curriculum against hundreds of hours of in-class teaching experience and one-on-one mentoring. Show less

• Assistant Director

  • Aug 2014 - Apr 2016

  I developed curriculum, learning outcomes, and accountability metrics for instructor assessment for the Department of English. This included supporting first-year instructors through workshops, direct observation, and one-on-one counselling and development activities. I was also tasked with training instructors on the best practices of integrating the Blackboard LMS software in their existing curriculum.I partnered with subject matter experts to devise effective curriculum for business and technical writing classes focused on entrepreneurship and digital technology industries. Show less

• Project Manager

  • Aug 2014 - Apr 2016

  I leveraged experience in teaching and management to integrate a major software project into the Department of English’s teacher training program. Working for the Center for Digital Humanities, I bridged efforts between faculty in the Departments of English and Computer Science as well as the CDH by managing two undergraduate programmers and integrating processes and software into the project to ease communication and collaboration issues.I also advocated for the project by offering training programs for the graduate instructional staff, speaking to faculty and administration and university events, and presenting findings at regional conferences. Show less



Southern Illinois University Edwardsville

• United States
• Higher Education
• 700 & Above Employee

• Instructor of Record, First-Year Writing

  • Aug 2010 - May 2012