Geraldine Wharry
Founder at Trend Atelier - Futures Community & School- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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Spanish Elementary proficiency
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Bio
Ina Bagociute-Zutautiene
Whilst running an innovation led business, it’s rare to find an individual who truly manages to surprise you in any way. But this is exactly what Geraldine does every time with her thinking. She has an integral ability to engage the people around her in the journey of discovering the extraordinary and she does it with high consideration of what value will this bring not just for now, but for the future too. She is not afraid to criticise, yet she manages to do so with an invitation to reflect, grow and discover better alternatives for all. This innate sense of integrity, curious mindset and positive spirit is what makes her a great team member and a true innovator. Geraldine has worked with us on a number of projects on a global scale where her insightful contribution has shaped our client’s thinking and truly pushed them to consider not evolutionary, but transformational approaches for them and their products. We are humbled and incredibly grateful for having her as part of our network.
Melanie Plank
Having worked very closely with Geraldine and collaborated with her on many trend reports as part of the womenswear future trends team at WGSN, I can highly recommend her both as a designer and trends forecaster. She has a fantastic eye, a wide ranging and in depth knowledge of art and design history and visual cultures and has an innate ability to spot trends. She has excellent creative direction skills and is an inspiring designer, producing collections that are always commercial yet innovative with a strong casualwear handwriting. It also helps that Geraldine is an absolute pleasure to work with. When working in a team she is collaborative, generous, receptive and engaging but is equally able to provide strong direction and leadership. I would not hesitate to recommend Geraldine as an expert in her field.
Ina Bagociute-Zutautiene
Whilst running an innovation led business, it’s rare to find an individual who truly manages to surprise you in any way. But this is exactly what Geraldine does every time with her thinking. She has an integral ability to engage the people around her in the journey of discovering the extraordinary and she does it with high consideration of what value will this bring not just for now, but for the future too. She is not afraid to criticise, yet she manages to do so with an invitation to reflect, grow and discover better alternatives for all. This innate sense of integrity, curious mindset and positive spirit is what makes her a great team member and a true innovator. Geraldine has worked with us on a number of projects on a global scale where her insightful contribution has shaped our client’s thinking and truly pushed them to consider not evolutionary, but transformational approaches for them and their products. We are humbled and incredibly grateful for having her as part of our network.
Melanie Plank
Having worked very closely with Geraldine and collaborated with her on many trend reports as part of the womenswear future trends team at WGSN, I can highly recommend her both as a designer and trends forecaster. She has a fantastic eye, a wide ranging and in depth knowledge of art and design history and visual cultures and has an innate ability to spot trends. She has excellent creative direction skills and is an inspiring designer, producing collections that are always commercial yet innovative with a strong casualwear handwriting. It also helps that Geraldine is an absolute pleasure to work with. When working in a team she is collaborative, generous, receptive and engaging but is equally able to provide strong direction and leadership. I would not hesitate to recommend Geraldine as an expert in her field.
Ina Bagociute-Zutautiene
Whilst running an innovation led business, it’s rare to find an individual who truly manages to surprise you in any way. But this is exactly what Geraldine does every time with her thinking. She has an integral ability to engage the people around her in the journey of discovering the extraordinary and she does it with high consideration of what value will this bring not just for now, but for the future too. She is not afraid to criticise, yet she manages to do so with an invitation to reflect, grow and discover better alternatives for all. This innate sense of integrity, curious mindset and positive spirit is what makes her a great team member and a true innovator. Geraldine has worked with us on a number of projects on a global scale where her insightful contribution has shaped our client’s thinking and truly pushed them to consider not evolutionary, but transformational approaches for them and their products. We are humbled and incredibly grateful for having her as part of our network.
Melanie Plank
Having worked very closely with Geraldine and collaborated with her on many trend reports as part of the womenswear future trends team at WGSN, I can highly recommend her both as a designer and trends forecaster. She has a fantastic eye, a wide ranging and in depth knowledge of art and design history and visual cultures and has an innate ability to spot trends. She has excellent creative direction skills and is an inspiring designer, producing collections that are always commercial yet innovative with a strong casualwear handwriting. It also helps that Geraldine is an absolute pleasure to work with. When working in a team she is collaborative, generous, receptive and engaging but is equally able to provide strong direction and leadership. I would not hesitate to recommend Geraldine as an expert in her field.
Ina Bagociute-Zutautiene
Whilst running an innovation led business, it’s rare to find an individual who truly manages to surprise you in any way. But this is exactly what Geraldine does every time with her thinking. She has an integral ability to engage the people around her in the journey of discovering the extraordinary and she does it with high consideration of what value will this bring not just for now, but for the future too. She is not afraid to criticise, yet she manages to do so with an invitation to reflect, grow and discover better alternatives for all. This innate sense of integrity, curious mindset and positive spirit is what makes her a great team member and a true innovator. Geraldine has worked with us on a number of projects on a global scale where her insightful contribution has shaped our client’s thinking and truly pushed them to consider not evolutionary, but transformational approaches for them and their products. We are humbled and incredibly grateful for having her as part of our network.
Melanie Plank
Having worked very closely with Geraldine and collaborated with her on many trend reports as part of the womenswear future trends team at WGSN, I can highly recommend her both as a designer and trends forecaster. She has a fantastic eye, a wide ranging and in depth knowledge of art and design history and visual cultures and has an innate ability to spot trends. She has excellent creative direction skills and is an inspiring designer, producing collections that are always commercial yet innovative with a strong casualwear handwriting. It also helps that Geraldine is an absolute pleasure to work with. When working in a team she is collaborative, generous, receptive and engaging but is equally able to provide strong direction and leadership. I would not hesitate to recommend Geraldine as an expert in her field.
Experience
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Trend Atelier - Futures Community & School
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United Kingdom
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Education
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1 - 100 Employee
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Founder
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May 2018 - Present
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Geraldine Wharry - Fashion Futurist
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United Kingdom
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Retail Apparel and Fashion
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1 - 100 Employee
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Founder and Managing director - Fashion Futures Consultancy | Strategic Advisory | Public Speaking
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Nov 2005 - Present
CLIENTS: + FUTURE TRENDS >>> Seymour Powell | Dazed Beauty | Nike | Christian Dior Parfums | Gungho PR | The Pineapple Lounge | Hackmasters | WGSN | Stylus | Samsung | Evershine | USP | Victoria's Secret | Bath & Body Works | Estella Bartlett | Mustard | ProppelerNet | Faktor 3 + PUBLIC SPEAKING >>> BBK + Adidas + Colour Marketing Group | Portuguese Footwear Federation APICCAP | Pure London | Pulse | Top Drawer | Who's Next | Premiere Vision | Ukrainian Fashion Week | The London Transport Museum | the British Library + CREATIVE COLLABORATION >>> Dazed Beauty x Selfridges | Green Gallery (Dutch Flower Council) | Tom Dale Dance Company + LECTURING >>> Conde Nast | Royal College of Art | Central Saint Martins | Institute of Design Barcelona | London College of Fashion | Brighton University | Epsom University of the Arts | CASS | Norwich University | Nottingham Trent University | Birmingham University | Solent University WORKING TOGETHER: I deliver thought provoking future scenarios around aesthetic, cultural, socio-economic and technological shifts affecting the style industries. With 20 + years of experience my forecasts and expertise look far ahead to create preferable futures with 2 to 10 year timelines, with some projects going as far as 100 years. Show less
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WGSN
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United Kingdom
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Information Services
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400 - 500 Employee
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Senior designer & Trend forecaster
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Mar 2011 - Jul 2015
+ FUTURE TRENDS: In charge of macro trends and macro design forecasts for the Womenswear Team + FASHION FORECAST REPORT: Womenswear Lead in the Fashion forecast reports + WORKSHOP/ CONFERENCES: Trends Days conferences, Tradeshow presentations for PREMIERE VISION, WHO'S NEXT and for Bespoke client projects + WOMENSWEAR REPORTS: Senior forecaster for Colour, Textile, Key Details, Key Shapes, Design Capsules and Emerging trend reports + Consultant from April 2013 to July 2015 Show less
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7 For All Mankind
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United States
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Retail Apparel and Fashion
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500 - 600 Employee
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Senior designer of Women's wear
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Dec 2008 - Aug 2010
+ Senior designer Contemporary Women's casual wear from 11/09 to 08/10 + Senior designer Womens Denim from 12/08 to 11/09 + Senior designer Contemporary Women's casual wear from 11/09 to 08/10 + Senior designer Womens Denim from 12/08 to 11/09
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Rip Curl
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Australia
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Retail Apparel and Fashion
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700 & Above Employee
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Design Director of Women's wear
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Aug 2005 - Jan 2008
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Chip and Pepper
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United States
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Retail Apparel and Fashion
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Senior Designer of Women's and Men's contemporary casual wear
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Feb 2005 - Aug 2005
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Ecko Red
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Greater Los Angeles Area
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Senior designer of Women's wear
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May 2004 - Dec 2004
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Triple 5 Soul
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Greater New York City Area
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Designer of Women's wear
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Dec 2001 - Apr 2004
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Rip Curl
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Australia
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Retail Apparel and Fashion
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700 & Above Employee
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Assistant designer in Mens and Boys
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Mar 2000 - Dec 2001
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Education
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1998 - 1999
Ecole Duperre- Ecole nationale supérieure des Arts Appliques
Graduate degree in Fashion design, Fashion and textiles -
1997 - 1998
Parsons School of Design - The New School
Full scholarship awarded annually by the city of Paris, France, Textile design -
1994 - 1997
Ecole Duperre- Ecole nationale supérieure des Arts Appliques
Bachelor degree, Textile design
Community
