Experience

Washington & Edwards

• United States
• Business Consulting and Services
• 1 - 100 Employee

• President & CEO, Author, Executive Producer | Empire Builder

  • Jun 2016 - Present

  Washington & Edwards represents Gerald Washington, the Empire Builder, and is parent company of Driveway Productions.► As the Empire Builder/Author, use leadership, innovation and business acumen to empower others to move beyond being just another entrepreneur to being an empire builder► Provide entertaining programming that tells powerful, culture driven, perspective based, impactful stories viewers crave► Serve as board member/partner of Lion Capital Investments which manages global residential/commercial real estate investments/franchise development opportunities► Lead business development, production, and operations, securing partnerships and endorsement deals with Fortune 100 companies/household names► Develop repeatable, measurable processes to create, prototype, and scale user experiences based on creative and learning goals► Communicate regularly on strategy, progress, risks, and proposals to client leadership team, CPO and CEO► Manage cross-functional relationships with stakeholders to ensure alignment, clarity of vision across the company, and proactively resolve challenges to ensure team success► Define resourcing plans, budgets and talent requirements to align with overall strategy► Attract a pipeline of top talent to meet headcount goals► Manage performance/enable engaging employee experiences for team members► Improve efficiency of organizational design, workflows, and in-house/outsourced tools► Set strategy for large teams covering multiple functions/major initiatives► Handle all facets of large-scale multimedia production - film, TV, documentaries► Display a collaborative, low ego, team-oriented mindset, communicating clearly/effectively ► Solve complex problems with an entrepreneurial spirit/ team collaboration and open communication► Develop/lead teams, facilitate growth experiences and promote healthy team cultures► Ensure resources are aligned to enable growth initiatives/drive cost efficiencies to deliver growth objectives



Driveway Productions

• United States
• Entertainment Providers

• President & CEO, Executive Producer - Film, Commercials, Documentaries, TV Shows, Branded Content

  • 2016 - Present

  Driveway Productions is a full-service production company specializing in authentic storytelling and impactful, award-winning media content for broadcast, film and digital distribution.SPECIALTIES: Television (Scripted/Unscripted), Feature Film Production, Commercials, Branded ContentWE PROVIDE ...CREATIVE - Brand Identity, Art Direction, Style Guide, Print & Ad Visual Treatments, Pitch Decks, Marketing Plans, PhotographyPRE-PRODUCTION- Budgeting, Scheduling, Story Board, Music, Pre-Production, Technical Formatting, Location ScoutingPRODUCTION - EPKs, Commercials, Promos, Feature Films, TV Shows, Music Videos, Documentaries, Web Design, Motion Graphics, Animation, Corporate VideoPOST-PRODUCTION - Post Supervision, Dailies, Editing - Online/Offline, Motion Graphics Animation, Visual Effects, Color Grading, Music Supervision/Composition, Sound Mixing, DeliveryAS PRESIDENT / CEO:► Develop/lead strategy, including vision, resourcing needs, and KPIs for multimedia production, transmedia storytelling and interactive experience development► Lead corporate growth vs brand strategy and strategic integrated partnership goals in collaboration with key leaders across broadcast/digital platforms► Develop growth opportunities/resource allocation to enable flawless execution of client productions. Track program progress to deliver against identified KPIs► Lead/analyze performance metrics to benchmark brand/partnership performance by leveraging historical financials, market, consumer and KPIs to identify revenue drivers of performance to support growth opportunities► Provide leadership with outside advertising agencies / brand marketing teams to develop, negotiate and implement paid media solutions to achieve annual media goals, objectives, strategies, measurement objectives► Develop / maintain client relationships; attend / present / provide counsel at major agency media meetings► Lead annual budget process including global brand target setting



East 112th Street Productions

• United States
• Entertainment

• President & Co Founder (Brand Strategy, Strategic Partnerships, Full P&L Management)

  • Jan 2014 - Aug 2018

  ► Led the program development of the Steve Harvey Group-led production company to deliver against Brand Strategy & Strategic Integrated Partnership goals in collaboration with key senior leadership across broadcast and digital platforms. ► Developed strategic growth opportunities and the appropriate resource allocation to enable flawless execution. Tracked program progress to optimize marketing programs and deliver against identified KPIs. ► Led and analyzed performance metrics to benchmark brand and partnership performance by leveraging historical financials, market, consumer and KPIs to identify revenue drivers of performance to support growth opportunities.► Provided leadership with outside creative advertising agencies and brand marketing teams to develop, negotiate and implement paid media solutions to achieve annual media goals, objectives, strategies and establish measurement objectives.► Developed and maintained senior client relationships, attended, presented and provided counsel at all significant agency-client media meetings.► Led the annual budget process inclusive of global brand target setting and development and coordination of annual budgets for the Global Brand, for all regions and brand support areas. Ensured resources were aligned to support and enable growth initiatives and effectively drive cost efficiencies to continue to deliver profit growth objectives. Served as Executive Producer of the following Network Television Shows: ► The Steve Harvey Show (NBC) ► Steve (NBC) ► Little Big Shots (NBC) ► Little Big Shots Forever Young (NBC) ► Family Feud ► Celebrity Family Feud (ABC) ► FunderDome (ABC) ► Miss Universe (FOX)Showtime at the Apollo (FOX) ► Showtime at the Apollo (FOX Special) ► New Years Eve with Steve Harvey Live (FOX) ► ManCave (BET)



Steve Harvey Global

• United States
• Entertainment Providers
• 1 - 100 Employee

• President, Brand Strategy, Marketing Client Strategy & Strategic Marketing Partnerships

  • Jan 2014 - Jun 2018

  ► As President, led the entire program development of Steve Harvey Global to deliver against partner brand strategy & strategic integrated partnership goals in collaboration with key senior leadership across broadcast, digital, experiential platforms► Developed strategic growth opportunities and resource allocation to enable flawless execution. Tracked program progress in order to optimize marketing programs to deliver against identified KPIs► Led strategic brand development and overall brand communication across multiple media agencies to drive full-funnel performance for traditional media channels, digital platforms (Display, Addressable TV, OLV, Social Media, OTT, Paid and Organic Search), branded partnerships & promotions, earned media and campaign content► Led oversight of Insights/Analytics, Strategy/Planning, Digital Marketing, Direct Response, Creative Development and Media Planning. Led the team to drive customer acquisition, engagement and retention through planning, development, management, and successful implementation of market facing activities► Led and analyzed performance metrics to benchmark brand and partnership performance by leveraging historical financials, market, consumer and KPIs to identify revenue drivers of performance to support growth opportunities► Provided leadership with outside creative advertising agencies and brand marketing teams in developing, negotiating and implementing paid media solutions to achieve annual media goals, objectives, strategies and establish measurement objectives► Developed and maintained senior client relationships, attended, presented and provided counsel at all significant agency-client media meetings► Led the annual budget process inclusive of global brand target setting and development and coordination of annual budgets for the global brand► Ensured resources are aligned to support and enable growth initiatives and effectively drive cost efficiencies to continue to deliver profit growth objectives

• Senior Vice President, Strategic Partnerships/Content Development - Steve Harvey Radio, iHeart Radio

  • May 2014 - Jun 2016

  ► Led the development and expansion of innovative, strategic opportunities to work with Fortune 500 strategic partnership, broadcasting and digital content partners across multiple lines of business and support $30M in revenue► Managed Partnership Marketing team of 55 and oversaw Event Marketing group of 7.



NuOpp, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Partnership Marketing / Brand Ambassador - Strategic Partnerships, Marketing Strategy

  • 2012 - 2014

  Nu-Opp, Inc. was a major live production company of Steve Harvey Group enterprises that navigated branding opportunities between media and corporate brands. It transitioned to a full service branding and creative agency. ► Effectively managed a team of 6 project managers-level reports, each with accountability for individual partnership accounts of more than 20 employees.► Stimulated growth within 10 strategic partnerships through the successful management of marketing programs resulting in increased revenue, digital conversion rates and/or qualified customer subscribers.► Defined strategic direction and marketing mix for each partnership in order to execute marketing activities to targeted audiences. ► As Brand Ambassador, ensured all NU OPP’s core values were upheld and amplified within all partner-marketing activities.► Collaborated with advertising agencies to develop and execute marketing activities were aligned with partnership goals.► Created and reviewed all content produced for traditional media (TV, print, radio) and digital media (web, social, mobile) projects.► Planned and executed on-site activations at major events, music and special interests events resulting in increased brand awareness and perception by audiences.

• Brand & Marketing Manager - The Steve Harvey Radio Network - Premier Radio Network

  • 2010 - 2012

  ► Established Steve Harvey Radio Network’s business strategy and brand positioning which translated to the underlying guidelines for operations and partnerships.► Cultivated mutually beneficial relationships with partners that resulted in progressive co-branded online/offline engagements, elevated brand awareness and increased listener footprint.► Created and managed branding activities to support Steve Harvey Radio Network’s role as an invaluable platform for the progressive hip-hop culture.► Planned and implemented integrated marketing communications across digital and non-digital platforms to drive digital streaming and downloads, website page views and sharing of media. ► Supervised content production for Steve Harvey Radio Network’s website, weekly announcements, Facebook, Twitter and YouTube.► Collaborated with creative agencies and team in the development of logo, merchandise and other branded communication assets.► Negotiated contracts between content distributors to ensure favorable terms and abidance of conditions. ► Conducted surveys of listener base to solicit for feedback regarding listening preferences, trends and topics surrounding the music culture and emerging growth opportunities.