Gerald Washington - The Empire Builder
President & CEO of Washington & Edwards, Clean & Protect.co, and Working Smarter Consulting at Washington & Edwards- Claim this Profile
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Bio
Credentials
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Ascend National Cohort Member and Diverse Business Partner
JPMorgan Chase & Co.Jan, 2022- Nov, 2024 -
Minority Business Enterprise (MBE)
Georgia Minority Supplier Development Council (GMSDC)
Experience
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Washington & Edwards
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United States
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Business Consulting and Services
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1 - 100 Employee
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President & CEO of Washington & Edwards, Clean & Protect.co, and Working Smarter Consulting
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Jun 2016 - Present
Washington & Edwards represents acclaimed Business/Marketing Strategist and Author Gerald Washington, "The Empire Builder", and is the parent company of Clean & Protect Global Solutions and Working Smarter Consulting. Gerald Washington uses leadership, innovation, and business acumen to empower client entrepreneurs to become successful empire builders. Additionally, he ... ► Leads the overall growth/success of CleanandProtect.co, a major commercial property cleaning/maintenance company specializing in minimizing the risk of pathogens and bacteria throughout commercial facilities. Its proprietary programs, test, disinfect, sanitize, and protect your facility for the peace of mind your company seeks. ► Oversees Working Smarter Consulting, which provides Head Start programs with solutions/resources to heal program pain points so leaders can focus on the children/families served. OTHER DUTIES ► Leads business development, production, and operations to secure partnerships/endorsement deals with Fortune 100 companies. ► Develops repeatable, measurable processes and user experiences and communicates strategy, progress, risks, and proposals to empower client leadership. ► Manages stakeholder relations to ensure alignment/clarity of vision. ► Defines resourcing plans, budgets, and requirements to attract a pipeline of top talent. ► Improves the efficiency of organizational design, workflows, and in-house/outsourced tools. ► Sets the strategy for teams covering multiple functions/major initiatives. ► Displays a collaborative, team-oriented mindset, communicating clearly/effectively. ► Solves complex problems with entrepreneurial spirit/team collaboration. ► Facilitates growth experiences/promotes healthy team cultures. ► Ensures resources are aligned to enable growth initiatives/deliver growth objectives. ► Serves as board member/partner of Lion Capital Investments, managing global residential/commercial real estate investments/franchise development opportunities.
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Clean & Protect Global Solutions
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United States
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Facilities Services
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President and CEO - Commercial Building Maintenance - Minimize the Risk of Pathogens & Bacteria
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2021 - Present
Clean & Protect Global Solutions (cleanandprotect.co) is a full-service commercial property cleaning and maintenance company based in Atlanta with teams across the nation. It is certified as a Minority Business Enterprise (MBE) and is a Diverse Business Partner in the JPMorgan Chase Ascend National Cohort (a program to advance/support diverse-owned companies). With 20+ years of experience in the commercial cleaning space, we pride ourselves on keeping your business hygienic and protected. Our teams provide high-quality cleaning solutions that minimize the risk of pathogens and bacteria throughout your facilities so that your organization can focus on conducting business as usual. Whether you seek services for your corporate office space, hospitals, banks, industrial or religious facilities, correctional facilities, fitness centers, school districts, or other locations, we work with your organization to provide the hygienic clean that you expect. Our antimicrobial barrier treatment inhibits the spread of harmful germs from infiltrating your facilities and impacting your business operations. Our 4-Step Cleaning & Protection System eradicates and prevents the growth of problematic germs, viruses, and bacteria including COVID-19 and Influenza that live on surfaces in high-traffic areas of your facilities. Our system saves our clients time and money on cleaning, resulting in increased revenue to their bottom line. We provide stellar services in the following areas: ► Routine Cleaning ► Stripping and Waxing ► Pressure Washing ► Carpet Cleaning ► Specialty Office Cleaning ► Tile and Grout Polishing ► Porter Services ► Routine Office Cleaning ► Sanitizing & Disinfecting ► Reactionary Services Select current and recent clients include: ► Alabama State University ► Chase ► Driveway Productions ► Ivy Community Foundation ► Mississippi Department of Corrections ► Mississippi Public Universities ► Russell Center for Innovation & Entrepreneurism (RCIE) ► Shred 415
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Driveway Productions
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United States
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Entertainment Providers
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President & CEO, Executive Producer - Film, Commercials, Documentaries, TV Shows, Branded Content
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2016 - Dec 2022
Driveway Productions was a full-service production company specializing in authentic storytelling and impactful, award-winning media content for broadcast, film, and digital distribution. SPECIALTIES: Television (Scripted/Unscripted), Feature Film Production, Commercials, Branded Content Driveway Production provided: CREATIVE - Brand Identity, Art Direction, Style Guide, Print & Ad Visual Treatments, Pitch Decks, Marketing Plans, Photography PRE-PRODUCTION- Budgeting, Scheduling, Story Board, Music, Pre-Production, Technical Formatting, Location Scouting PRODUCTION - EPKs, Commercials, Promos, Feature Films, TV Shows, Music Videos, Documentaries, Web Design, Motion Graphics, Animation, Corporate Video POST-PRODUCTION - Post Supervision, Dailies, Editing - Online/Offline, Motion Graphics Animation, Visual Effects, Color Grading, Music Supervision/Composition, Sound Mixing, Delivery AS PRESIDENT/CEO: ► Developed/led strategy, including vision, resourcing needs, and KPIs for multimedia production, transmedia storytelling, and interactive experience development ► Led corporate growth vs brand strategy and strategic integrated partnership goals in collaboration with key leaders across broadcast/digital platforms ► Developed growth opportunities and allocated resources to enable flawless execution of client productions. Tracked program progress to deliver against identified KPIs ► Led/analyzed performance metrics to benchmark brand/partnership performance by leveraging historical financials, market, consumer, and KPIs to identify revenue drivers of performance to support growth opportunities ► Provided leadership with outside advertising agencies/brand marketing teams to develop, negotiate, and implement paid media solutions to achieve annual media goals, objectives, strategies, measurement objectives ► Developed/maintained client relationships; and provided counsel at major agency media meetings ► Led annual budget process including global brand target setting
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East 112th Street Productions
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United States
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Entertainment
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President & Co Founder (Brand Strategy, Strategic Partnerships, Full P&L Management)
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Jan 2014 - Aug 2018
► Led the program development of the Steve Harvey Group-led production company to deliver against Brand Strategy & Strategic Integrated Partnership goals in collaboration with key senior leadership across broadcast and digital platforms. ► Developed strategic growth opportunities and the appropriate resource allocation to enable flawless execution. Tracked program progress to optimize marketing programs and deliver against identified KPIs. ► Led and analyzed performance metrics to benchmark brand and partnership performance by leveraging historical financials, market, consumer and KPIs to identify revenue drivers of performance to support growth opportunities. ► Provided leadership with outside creative advertising agencies and brand marketing teams to develop, negotiate and implement paid media solutions to achieve annual media goals, objectives, strategies and establish measurement objectives. ► Developed and maintained senior client relationships, attended, presented and provided counsel at all significant agency-client media meetings. ► Led the annual budget process inclusive of global brand target setting and development and coordination of annual budgets for the Global Brand, for all regions and brand support areas. Ensured resources were aligned to support and enable growth initiatives and effectively drive cost efficiencies to continue to deliver profit growth objectives. Served as Executive Producer of the following Network Television Shows: ► The Steve Harvey Show (NBC) ► Steve (NBC) ► Little Big Shots (NBC) ► Little Big Shots Forever Young (NBC) ► Family Feud ► Celebrity Family Feud (ABC) ► FunderDome (ABC) ► Miss Universe (FOX)Showtime at the Apollo (FOX) ► Showtime at the Apollo (FOX Special) ► New Years Eve with Steve Harvey Live (FOX) ► ManCave (BET)
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Steve Harvey Global
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United States
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Entertainment Providers
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1 - 100 Employee
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President, Brand Strategy, Marketing Client Strategy & Strategic Marketing Partnerships
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Jan 2014 - Jun 2018
► As President, led the entire program development of Steve Harvey Global to deliver against partner brand strategy & strategic integrated partnership goals in collaboration with key senior leadership across broadcast, digital, experiential platforms► Developed strategic growth opportunities and resource allocation to enable flawless execution. Tracked program progress in order to optimize marketing programs to deliver against identified KPIs► Led strategic brand development and overall brand communication across multiple media agencies to drive full-funnel performance for traditional media channels, digital platforms (Display, Addressable TV, OLV, Social Media, OTT, Paid and Organic Search), branded partnerships & promotions, earned media and campaign content► Led oversight of Insights/Analytics, Strategy/Planning, Digital Marketing, Direct Response, Creative Development and Media Planning. Led the team to drive customer acquisition, engagement and retention through planning, development, management, and successful implementation of market facing activities► Led and analyzed performance metrics to benchmark brand and partnership performance by leveraging historical financials, market, consumer and KPIs to identify revenue drivers of performance to support growth opportunities► Provided leadership with outside creative advertising agencies and brand marketing teams in developing, negotiating and implementing paid media solutions to achieve annual media goals, objectives, strategies and establish measurement objectives► Developed and maintained senior client relationships, attended, presented and provided counsel at all significant agency-client media meetings► Led the annual budget process inclusive of global brand target setting and development and coordination of annual budgets for the global brand► Ensured resources are aligned to support and enable growth initiatives and effectively drive cost efficiencies to continue to deliver profit growth objectives
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Senior Vice President, Strategic Partnerships/Content Development - Steve Harvey Radio, iHeart Radio
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May 2014 - Jun 2016
► Led the development and expansion of innovative, strategic opportunities to work with Fortune 500 strategic partnership, broadcasting and digital content partners across multiple lines of business and support $30M in revenue► Managed Partnership Marketing team of 55 and oversaw Event Marketing group of 7.
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Nu-Opp, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Director of Partnership Marketing / Brand Ambassador - Strategic Partnerships, Marketing Strategy
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2012 - 2014
Nu-Opp, Inc. was a major live production company of Steve Harvey Group enterprises that navigated branding opportunities between media and corporate brands. It transitioned to a full service branding and creative agency. ► Effectively managed a team of 6 project managers-level reports, each with accountability for individual partnership accounts of more than 20 employees. ► Stimulated growth within 10 strategic partnerships through the successful management of marketing programs resulting in increased revenue, digital conversion rates and/or qualified customer subscribers. ► Defined strategic direction and marketing mix for each partnership in order to execute marketing activities to targeted audiences. ► As Brand Ambassador, ensured all NU OPP’s core values were upheld and amplified within all partner-marketing activities. ► Collaborated with advertising agencies to develop and execute marketing activities were aligned with partnership goals. ► Created and reviewed all content produced for traditional media (TV, print, radio) and digital media (web, social, mobile) projects. ► Planned and executed on-site activations at major events, music and special interests events resulting in increased brand awareness and perception by audiences.
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Steve Harvey Global
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United States
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Entertainment Providers
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1 - 100 Employee
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Brand & Marketing Manager - The Steve Harvey Radio Network - Premier Radio Network
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2010 - 2012
► Established Steve Harvey Radio Network’s business strategy and brand positioning which translated to the underlying guidelines for operations and partnerships. ► Cultivated mutually beneficial relationships with partners that resulted in progressive co-branded online/offline engagements, elevated brand awareness and increased listener footprint. ► Created and managed branding activities to support Steve Harvey Radio Network’s role as an invaluable platform for the progressive hip-hop culture. ► Planned and implemented integrated marketing communications across digital and non-digital platforms to drive digital streaming and downloads, website page views and sharing of media. ► Supervised content production for Steve Harvey Radio Network’s website, weekly announcements, Facebook, Twitter and YouTube. ► Collaborated with creative agencies and team in the development of logo, merchandise and other branded communication assets. ► Negotiated contracts between content distributors to ensure favorable terms and abidance of conditions. ► Conducted surveys of listener base to solicit for feedback regarding listening preferences, trends and topics surrounding the music culture and emerging growth opportunities.
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Education
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1998 - 2002
Occidental College
Advanced Bachelors, Economics For Business Management/ Minor Psychology
Community
