Georgina Hufana-Cortes

Marketing Group Head at Sterling Bank of Asia
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Contact Information
us****@****om
(386) 825-5501
Location
PH

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Credentials

  • Verified International Academic Qualifications
    World Education Services
    Nov, 2020
    - Oct, 2024

Experience

  • Sterling Bank of Asia
    • Banking
    • 100 - 200 Employee
    • Marketing Group Head
      • Apr 2007 - Present

      - Oversee three departments namely, Marketing Services Department, Product Management Department and Customer Management Department. - Plan and implement product marketing and promotions programs. - Plan, develop, coordinate and implement the bank’s marketing communications programs (advertising, promotions, public relations and corporate events). - Develop strategic public relations program for the bank. - Manage and handle media briefings, press conferences, pitched interviews and media-related events - Manage and handle the regular publication of internal and external newsletters, annual report, and customer newsletter - Provide marketing support to branches and head office marketing units in the form of merchandising and other point of sale materials.

  • GlaxoSmithKline Philippines
    • Executive Assistant to the President
      • Mar 2006 - Mar 2007

      - Acts as overall coordinator between the President & COO and his subordinates - Provides the President & COO with relevant information and updates needed for policy and decision-making - Acts as overall coordinator between the President & COO and his subordinates - Provides the President & COO with relevant information and updates needed for policy and decision-making

  • RCBC
    • France
    • Construction
    • Executive Assistant to the President
      • Mar 2004 - Mar 2006

      - Appointed by the President & COO to join his office and assist him in the implementation of his programs for the bank - Provides assistance to the President & COO in the performance of his functions - Acts as overall coordinator between the President & COO and his subordinates - Provides the President & COO with relevant information and updates needed for policy and decision-making - Appointed by the President & COO to join his office and assist him in the implementation of his programs for the bank - Provides assistance to the President & COO in the performance of his functions - Acts as overall coordinator between the President & COO and his subordinates - Provides the President & COO with relevant information and updates needed for policy and decision-making

  • RCBC Savings Bank
    • Banking
    • 300 - 400 Employee
    • Marketing Support Head
      • Jun 2003 - Mar 2004

      - Conceptualizes overall strategy & business plan of Retail Banking Group - Analyzes performance of the Business Centers and Retail Banking Group - Monitors company status vis a vis competitors - Product Management & Branding - Coordinates with all the retail branches of the whole bank with regard to the status, performance of their branches and recommend sales strategies to be implemented - Marketing Support in the sales activities of Business Centers - Coordinates events like sales activities & conferences for the Retail Banking Group - Product studies/proposals for repackaging and positioning of deposit products

Education

  • Ateneo Graduate School of Business
    Master of Business Administration (M.B.A.), Marketing
    2001 - 2003
  • San Beda College of Law
    Bachelor of Laws (LL.B.) Undergraduate
    1999 - 2001
  • University of the Philippines
    Bachelor's Degree, Economics
    1995 - 1999

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