Experience

Wayside Chapel

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Senior Marketing and Communications Manager

  • Mar 2023 - Present



McKenzie Partners

• Australia
• Advertising Services
• 1 - 100 Employee

• Group Client Partner

  • Jan 2022 - Mar 2023



The Hotel School Australia

• Australia
• Higher Education
• 1 - 100 Employee

• Head of Sales and Marketing

  • Feb 2020 - Jun 2021

  As the Head of Sales and Marketing I was responsible for leading all activities to promote the business and drive conversions. During a period of intense pressure and disruption to the education industry we increased our sales by 66% during the first quarter of the COVID pandemic. Facebook recognised Mulpha Education Group campaigns as the highest performing education provider in market globally during the pandemic. The Hotel School in 2020 was awarded 80K for a brand awareness campaign which was targeted to an audience of 18 million. Facebook used our campaigns as a benchmark case for education providers. Show less



UNSW

• Australia
• Higher Education
• 700 & Above Employee

• Marketing Lead

  • Jul 2019 - Feb 2020

  I was responsible for leading the annual postgraduate campaign strategy, development and delivery as well as ensuring strong brand positioning for the portfolio. I supported the academic community with insights, research and sector trends for the development of new programs and their promotion to existing and future students. I worked collaboratively with the Future Students Team and External Relations Business Partners to plan and implement performance driven campaigns to reach sales and enrolment targets across all faculties. Show less



Uniting

• Australia
• Non-profit Organizations
• 700 & Above Employee

• Marketing Business Lead

  • Nov 2016 - Apr 2019

  Uniting is one of the largest not-for-profit community service providers in NSW and ACT. There are 550 services across the organisation with 9,000 employees and a yearly turnover of $800m. Services are in the areas of aged care, disability, early learning, foster care, counselling and mental health and the mission of the organisation is to support the most vulnerable and marginalised communities. I was responsible for the strategic campaign implementation and marketing leadership of 5 of the main portfolios for Uniting’s business – Disability, Early Learning, Home and Community Care, Residential Aged Care and the War Memorial Rehabilitation Hospital. Achievements: Residential Aged Care 2018: We help Bert lead his own life. It’s just another way we lead in aged care campaign had an increase in enquires of 82% during the campaign period. Disability 2018: We’re not for profit, we’re for Jeff campaign achieved 1,500 enquiries over the campaign period, over 10 times the number of enquires pre-campaign. Early Learning 2017 - 2018: Skills for school, learnings for life campaign achieved a record 82% increase in enquiries compared to previous quarter. It was the best performing campaign ever for the portfolio. Home and Community Care 2017: We’ll walk you through any red tape. And walk the dog too campaign had the highest number of enquiries ever for the business with an increase of 92% compared with the previous quarter. Show less



Traffic Brand Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Jul 2016 - Sep 2016

  Traffic is a full service creative design and branding agency. I was responsible for the strategic management of existing client accounts, responding to Expressions of Interest from potential clients and nurturing new accounts via streamlined strategic, creative and communication processes. Key responsibilities and clients Leading McGrath’s property development projects, including management of computer generated imagery (CGIs), liaison between architects, agents, developers and site managers, website design and build, social media, display suite construction, aerial photography, video production, print, digital and outdoor advertising. Brand identity and TOV creation for Australian Aluminium Finishing Brand launch strategy, logo design and positioning for UniBank Website design and build for Pack and Send Content creation and social media management for Pet Insurance Show less



AmCham Australia

• Australia
• International Trade and Development
• 1 - 100 Employee

• National Marketing Manager

  • Jan 2016 - Jul 2016

  The American Chamber of Commerce (AmCham) is the voice of international business interests throughout Australia and the U.S. AmCham provides access to opportunity to its members via its diverse networks, events, trade missions and committees that can help shape government policy. As National Marketing Manager I was brand custodian and developed a consistent TOV and messaging across all AmCham’s communications, including B2B, B2C, online and social media. Achievements Within 4 months of the implementation of my social media strategy AmCham had the following organic results: Twitter – 1,032 new followers & 12,407 unique profile visits. Overall engagement increase of 1,900% Facebook - Organic reach increased from 33 to 10,683 & impressions increased from 311 to 15,683. Overall engagement increase of 5,100% LinkedIn – Unique impressions from 5,000 to 25,000 & engagement via clicks from 50 to 200. Overall engagement increase of 400% Blog – increase from 42,000 monthly visits to 91,000. Engagement increase of 116% Podcast – monthly downloads increased from 160 to 430. Overall increase of 168% Website – new sessions increased by 61%, average time spent on site up from 2 minutes to 3 minutes. Show less



Lantern Communications Pty Ltd

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Apr 2013 - Jan 2016

  Lantern is a creative advertising agency servicing, banking, recruitment, construction, FMCG, aged care, pharmaceutical and retail clients. I was responsible for new business, client services, creative campaign management, social media development, product launching, brand strategy and re-branding, consumer promotions, copy writing and communication development and strategy. Achievements: Through strategic expansion of Lantern’s networks I pitched and won the following accounts: Boral Bricks, Roof Tiles and Paving. Through robust relationship development Lantern became Boral’s only creative agency and became an extension of their marketing team. We redesigned the look and feel of all printed and online communications. The Boral account grew Lantern’s revenue by 50%. MarketPlace Leichhardt Shopping Centre. Achieved by my cold call direct to the Centre Manager. We were trialled to develop their online presence. We achieved a 400% engagement increase on their social channels in 12 months. From this we became their creative design agency; developing their brand guidelines, all advertising collateral, campaign development and internal communications. The account grew business revenue by 30%. Key Clients: Boral > IMB Bank > Sunbeam > Suntory > Scalabrini Aged Care > Mary McKilliop Aged Care > McGuigan Wines > Passion Pop > Sydney Skin > PGH Bricks > Russian Standard > Sydney Skin Show less



Smart Artz

• Sydney CBD

• Marketing Manager

  • Mar 2011 - Mar 2012

  SmartArtz was a not for profit organisation that delivered creative and educational workshops in NSW high schools on relevant topics for young people, including: alcohol and drugs, autism, cyber-bullying, mental health and body image. As Marketing Manager I was responsible for building relationships with schools and stakeholders and developing workshop content appropriate for young people, many of whom came from disadvantaged backgrounds. SmartArtz was a not for profit organisation that delivered creative and educational workshops in NSW high schools on relevant topics for young people, including: alcohol and drugs, autism, cyber-bullying, mental health and body image. As Marketing Manager I was responsible for building relationships with schools and stakeholders and developing workshop content appropriate for young people, many of whom came from disadvantaged backgrounds.



MJW Australia

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • 2006 - 2009

  MJW Advertising is a full service agency with a history of landmark Australian campaigns such as NRL “Simply the Best” and Hungry Jack’s “The burgers are better at Hungry Jacks.” I was responsible for the running of Stockland Retail account, ensuring the successful management of 32 shopping centres across Australia and delivering integrated national and local campaigns. MJW Advertising is a full service agency with a history of landmark Australian campaigns such as NRL “Simply the Best” and Hungry Jack’s “The burgers are better at Hungry Jacks.” I was responsible for the running of Stockland Retail account, ensuring the successful management of 32 shopping centres across Australia and delivering integrated national and local campaigns.