Experience

Setsail Marketing

• Canada
• Marketing Services
• 1 - 100 Employee

• Project Manager

  • Oct 2023 - 3 months

  Vancouver, British Columbia, Canada



Brand Finance

• United Kingdom
• Business Consulting and Services
• 100 - 200 Employee

• General Manager - Group Marketing and Communications

  • Feb 2023 - Aug 2023

  London, England, United Kingdom Responsible for devising, overseeing and implementing integrated marketing and PR strategic campaigns for clients throughout the year. This included Brand Dialogue clients (Parmigiano Reggiano, Parma Ham, the ITA, College of Arms and Mainbrace Rum) and Brand Finance clients, as well as managing the workloads and priorities of the comms team across the Brand Finance Group (Brand Finance and Brand Dialogue - including design team, copywriters, account managers and events team). Core… Show more Responsible for devising, overseeing and implementing integrated marketing and PR strategic campaigns for clients throughout the year. This included Brand Dialogue clients (Parmigiano Reggiano, Parma Ham, the ITA, College of Arms and Mainbrace Rum) and Brand Finance clients, as well as managing the workloads and priorities of the comms team across the Brand Finance Group (Brand Finance and Brand Dialogue - including design team, copywriters, account managers and events team). Core Responsibilities: • Supervising and managing Brand Dialogue food & drink clients and Brand Finance communications campaigns with top brands • Improving the structure, workloads and training within the communications teams • Communicating with the Brand Finance network and coordinating their projects with the London team • Encourage further internal communications and cooperation within Brand Finance Group • New business drive for Brand Dialogue and Brand Finance PR • Internal Sustainability policy planning • Brand Finance Place Branding projects and coordination • Events coordination and strategy

• Associate Communications Director

  • May 2020 - Feb 2023

  London, England, United Kingdom I managed the Brand Finance client communications services and projects to highlight a brands brand value and brand strength within the media, social media and to internal stakeholders. These projects would include high profile C-Suite interviews (in-person and online), bespoke events, social media campaigns, graphic design, and bespoke reports with brands across a variety of global sectors (Automobiles, IT Services, Telecoms, Energy, Financial Services and Commercial Services) including brands… Show more I managed the Brand Finance client communications services and projects to highlight a brands brand value and brand strength within the media, social media and to internal stakeholders. These projects would include high profile C-Suite interviews (in-person and online), bespoke events, social media campaigns, graphic design, and bespoke reports with brands across a variety of global sectors (Automobiles, IT Services, Telecoms, Energy, Financial Services and Commercial Services) including brands such as Sixt, VW, PETRONAS, e&, Infosys, Deutsche Telekom, TD Bank, Hilton, and Allianz. I managed partnerships and coordinated sponsorships with organisations and networks, such as DEFRA, the IPA, the College of Arms, Walpole, CMO Council, World Trademark Review, the FPA, and the FDF, as well as several high profile brands such as Tata Consultancy Services, HCL, and Deloitte. I led and coordinated Brand Finance delegation, event management, and press relationships at the World Economic Forum at Davos, Switzerland, in 2019, 2020 and 2023.



Brand Dialogue

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• General Manager

  • May 2022 - Aug 2023

  Led the operations of the company including; budget management, client projects, business development strategy, and general management and workload of the client/accounts team. Responsible for devising, overseeing, and implementing integrated marketing and PR campaigns for national and international food and drinks clients in the UK, including; Parmigiano Reggiano, the ITA, Mainbrace Rum, Picota Cherries and Parma Ham. I was accountable for ensuring that all contractual activities and… Show more Led the operations of the company including; budget management, client projects, business development strategy, and general management and workload of the client/accounts team. Responsible for devising, overseeing, and implementing integrated marketing and PR campaigns for national and international food and drinks clients in the UK, including; Parmigiano Reggiano, the ITA, Mainbrace Rum, Picota Cherries and Parma Ham. I was accountable for ensuring that all contractual activities and obligations are delivered to the highest standard for the Clients' goals and aims. Experienced in creating communication strategies, selecting suitable platforms and agencies, and developing messaging to enhance brand awareness and identity, whilst maintaining and delivering Client business objectives.

• Account Director

  • May 2020 - Apr 2022

  Responsible for managing client accounts for integrated marketing and PR campaigns in the UK, including budget, and project and team management. Skilled in media relations across the food & drinks sector, including leading press trips to Italy for journalists, influencers, chefs and bloggers (trade & consumer). Created excellent relationships with UK publications including BBC Good Food, Foodism, Food and Travel, National Geographic Traveller Food to create content-rich, engaging… Show more Responsible for managing client accounts for integrated marketing and PR campaigns in the UK, including budget, and project and team management. Skilled in media relations across the food & drinks sector, including leading press trips to Italy for journalists, influencers, chefs and bloggers (trade & consumer). Created excellent relationships with UK publications including BBC Good Food, Foodism, Food and Travel, National Geographic Traveller Food to create content-rich, engaging editorial and advertorial pieces. Organised Client press events, exhibitions at food and lifestyle shows and trade marketing activations. Represented Clients at food tastings, wine pairing events and training, and led the product training. Experienced in creating digital marketing campaigns delivering the best ROI to drive brand engagement and awareness. Developed retail marketing campaigns at top UK supermarkets such as Tesco, Sainsbury's, Co-Op, Morrisons, Waitrose and Costco to help increase brand awareness and sales.

• Senior Communications Manager

  • Apr 2019 - May 2020

  London, United Kingdom Responsible for devising, overseeing and implementing integrated marketing and PR campaigns for food and drinks clients in the UK. Managed the following: - Events and conferences with high-profile speakers and sponsors - Press trips and events organisation and coordination, with targeted media attendees and guaranteed coverage - Social and print media coverage boost - Digital, print and influencer marketing development with proven results in increase in brand awareness and… Show more Responsible for devising, overseeing and implementing integrated marketing and PR campaigns for food and drinks clients in the UK. Managed the following: - Events and conferences with high-profile speakers and sponsors - Press trips and events organisation and coordination, with targeted media attendees and guaranteed coverage - Social and print media coverage boost - Digital, print and influencer marketing development with proven results in increase in brand awareness and engagements. - Client budgets and administration management - Promotion and representation of clients at industry events

• Account Manager

  • Sep 2017 - Apr 2019

  London, United Kingdom Working with the Brand Dialogue client team, whilst also being Event Manager at Brand Finance. Assisted with implementing the marketing and pr campaigns of the food and drink clients, including social media, press release writing, reporting and analysis, proposal writing.

• Account Executive

  • Jun 2016 - Sep 2017



Brand Finance

• United Kingdom
• Business Consulting and Services
• 100 - 200 Employee

• Events Manager

  • Sep 2017 - Mar 2019

  London, United Kingdom I was responsible for managing and coordinating Brand Finance events and conferences. This included speaker sourcing, venue coordination, catering, delegate comms, email marketing, social media planning, theme and content preparation, liaising and working closely with the CEO and MD. I successfully single-handedly organised the following events: - The first Brand Finance delegation to the World Economic Forum at Davos in January 2019, where we hosted an event in partnership with… Show more I was responsible for managing and coordinating Brand Finance events and conferences. This included speaker sourcing, venue coordination, catering, delegate comms, email marketing, social media planning, theme and content preparation, liaising and working closely with the CEO and MD. I successfully single-handedly organised the following events: - The first Brand Finance delegation to the World Economic Forum at Davos in January 2019, where we hosted an event in partnership with TCS. - The Brand Finance Global Forum Conference 2019 at The Royal Automobile Club with high profile speakers from Ferrari, Harrods, Marriott and WIPO. - The Brand Finance Global Forum Conference 2018 at BAFTA 195 Piccadilly with high profile speakers from HM Government, Aston Martin, Facebook and Shell - The Brand Finance Banking Forum 2018, with high profile speakers from TSB Bank, RSB and Barclays - Smaller sector events with lecturers and marketors. Show less



Brand Exchange

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Events and Communications Executive

  • Jul 2016 - Apr 2017

  3 Birchin Lane, London, EC3V 9BW I was responsible for managing and organising monthly members' networking events and managing external events. I managed the following: - Event organisation for external companies using Brand Exchange as their venue - Designing and writing social media posts, monthly newsletters, event invitations and marketing collateral - Executing marketing strategies and sales projects to increase membership and room bookings - Organising and coordinating monthly speaker networking… Show more I was responsible for managing and organising monthly members' networking events and managing external events. I managed the following: - Event organisation for external companies using Brand Exchange as their venue - Designing and writing social media posts, monthly newsletters, event invitations and marketing collateral - Executing marketing strategies and sales projects to increase membership and room bookings - Organising and coordinating monthly speaker networking events for members and clients Show less



PT SKI LIMITED

• United Kingdom
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Season Rep

  • Dec 2015 - Apr 2016

  Klosters I was responsible for delivering a 24-hour professional service to high-end clients in the luxurious resort of Klosters. I managed the following: - Families and couples hotel and ski hire bookings - Evening activities recommendations and organisations - Piste hosting and route planning - Driving guests to and from the airport - General admin of PTSki - General marketing of resort - handling Instagram and facebook accounts. Keeping close strategic relationships with… Show more I was responsible for delivering a 24-hour professional service to high-end clients in the luxurious resort of Klosters. I managed the following: - Families and couples hotel and ski hire bookings - Evening activities recommendations and organisations - Piste hosting and route planning - Driving guests to and from the airport - General admin of PTSki - General marketing of resort - handling Instagram and facebook accounts. Keeping close strategic relationships with companies in the resort. Show less



Private Family

• Private Chef

  • Aug 2013 - May 2015

  Since completing the Chalet Cooks course at the Orchards Cookery School July 2011, I have cooked for a family at their holiday house in Polzeath, Cornwall and their corporate shooting estate near Hungerford. I also cooked for a couple and their guests at a Scottish Lodge in Perthshire for a month. Catered for up to 30 people at both formal and informal occasions. Role included: Menu planning and shopping Maintaining Budget Time Management Presentation Hygiene and cleanliness… Show more Since completing the Chalet Cooks course at the Orchards Cookery School July 2011, I have cooked for a family at their holiday house in Polzeath, Cornwall and their corporate shooting estate near Hungerford. I also cooked for a couple and their guests at a Scottish Lodge in Perthshire for a month. Catered for up to 30 people at both formal and informal occasions. Role included: Menu planning and shopping Maintaining Budget Time Management Presentation Hygiene and cleanliness of Kitchen Child Care Show less



Reach Out Development NGO

• Egypt
• Education Administration Programs
• 1 - 100 Employee

• Marketing Intern

  • Apr 2013 - Jun 2013

  Cairo I began the Social Media Campaign to encourage students to come to Cairo and learn Arabic at the Cairo Arabic Institute with Reach Out. I set up Facebook, email and Twitter accounts, created posters, pamphlets, student handbooks and email templates and added to the database.