Experience

The Idea Shed
• Australia
• Advertising Services
• 1 - 100 Employee
• Senior Account Manager

  • Nov 2022 - Present


Above+Beyond

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2022 - Oct 2022

  Senior Account Manager working day-to-day on the largest account in the agency (Subway), supplemented by project-based work across a broad span of global and UK-based clients. Directly reporting into the Head of Account Management and supported by an Account Executive, striving to build and maintain long-lasting partnerships with clients. KEY CLIENTS, RESPONSIBILITIES + ACHIEVEMENTS:SUBWAY | 360 FULL CAMPAIGN DEVELOPMENT FOR THE UK + IRELAND’S LARGEST FAST-FOOD BRAND- Day-to-day client lead on a fully integrated retail account. Responsible for managing full 360 campaigns across multiple touchpoints, delivering an estimated 100+ assets per year spanning in-store P.O.S to OOH to Digital, TV and everything in-between - Supporting Above + Beyond’s role as the lead agency for the brand across the UK and Ireland, working closely with external agencies across PR, media and creative production- Line managing an Account Executive on the account, supporting their growth and development with regular training sessions and weekly check-ins - Proud moments include launching the World’s first interactive 3D billboard. The campaign achieved national press coverage in all major UK trade publications and was awarded The Drum’s Ad of the Day in August 2022BOYLE SPORTS | PART OF THE WINNING PITCH TEAM FOR IRELAND’S FASTEST-GROWING BETTING COMPANY- Lucky enough to be part of the pitch team for a very recent, large-scale winCompetently presented in the room on the final pitch day and played a key role in onboarding the new client, setting the foundations for effective ways of working in the future DEPOP | DEVELOPING A NEW VALUE CAMPAIGN FOR A GEN-Z AUDIENCE- Working directly with the Head of Account Management to launch a brand-new campaign spearheading Depop’s value proposition to a Gen-Z audience across TV and OOH

• Account Manager

  • Jul 2021 - Feb 2022

  KEY CLIENTS, RESPONSIBILITIES + ACHIEVEMENTS:CHARLOTTE TILBURY | OPTIMISING FOR A SOCIAL-FIRST CAMPAIGN FOR A GLOBAL BEAUTY BRAND- Developing a global toolkit to optimise social-first campaigns across Charlotte Tilbury’s markets Assuming a hybrid Project/Account Management role to deliver over 200 direct response social assets, managing timelines, budgets and resourcing requirementsLIZ EARLE | DEVELOPING A NEW BRAND POSITIONING FOR A BOOTS ALLIANCE SKINCARE BRAND- Working directly with the Head of Strategy to support in more of a strategic role, creating a new brand positioning for two leading products SHELTER | A PROACTIVE PROJECT TO RAISE MONEY FOR UK HOMELESS CHARITY- Part of the team involved in bringing to life a virtual fire to raise money for the homeless at Christmas. The campaign has since been nominated for five prestigious industry awards including The DNAD Pencil, The One Show, Clio, Cannes Lions and Campaign Big Awards



Sky Creative Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Aug 2019 - Jul 2021

  Worked for the in-house agency at one of Europe’s leading broadcasters, competently executing day-to-day project and account management activities across two medium accounts. KEY CLIENTS, RESPONSIBILITIES + ACHIEVEMENTS: - Independently managed always-on and bespoke projects for B2B and B2C Sky accounts (NOW TV, NOW Broadband and Sky Connect) across display, social, email, print, and press - Coordinated projects throughout the lifecycle, including running initial kick-off meetings, creating timing plans, liaising with resourcing managers and monitoring project progress - Translated stakeholder requests into detailed, and sometimes technical, briefs for project teams with a strategic and clear approach - Managed the launch of a new B2B business unit (Sky Connect) across direct mail and display. The campaign drove 50% of sales during the launch month - Managed an email campaign for a Sky TV series, The Third Day. The email achieved an open rate of 55%, 10% over the average for that quarter - Contributed to wider incentives at the agency, putting together weekly marketing insight emails, creating process documents for new starters, and running training sessions on specific channels



Purple

• Software Development
• 1 - 100 Employee

• Junior Account Executive (PR)

  • Oct 2018 - Aug 2019

  Assisting in the management of public relations campaigns and events for London-based food and beverage outlets. Responsibilities: • Building and maintaining good relationships with clients, journalists, and influencers • Thinking creatively to strategise new activations including new menus, seasonal offers, and press/influencer events • Driving traffic to clients’ social channels through promotion on Purple's channels (39k followers) creating content each week to raise awareness of current and upcoming activations • Writing press releases and distributing to targeted press contacts • Managing interns Achievements: • Worked competently in a fast-paced, agency environment on up to seven accounts at one time • Maintained a high level of organisation, dealing with client requests, monitoring and tracking coverage in a timely manner • Developed and perused a high attentional to detail in all written comms to clients and press contacts • Contributed to the wider agency culture as a member of the social team • Nurtured relationships with key journalists leading to local and national coverage • Independently organised and oversaw influencer events for respective clients



M&C Saatchi London

• Advertising Services
• 700 & Above Employee

• Assistant Analyst - Internship

  • Oct 2017 - Nov 2017

  Experienced working in the ‘Intelligence’ department of the renowned global agency, assisting on in-depth research tasks to inform the creative campaign strategy for several accounts Experienced working in the ‘Intelligence’ department of the renowned global agency, assisting on in-depth research tasks to inform the creative campaign strategy for several accounts



Twofour Group

• Production Assistant

  • Jun 2016 - Oct 2017

  Assisted a production team with general admin, transcribing edited clips, compiling music cue spreadsheets, and assisting on casting activities and shoots where necessary Assisted a production team with general admin, transcribing edited clips, compiling music cue spreadsheets, and assisting on casting activities and shoots where necessary



Cardiff University's Journalism Society

• Head Of Design

  • Jan 2017 - Jun 2017

  Thought creatively to design content for social events including logos, social media banners, and Snapchat filters using Adobe InDesign and Photoshop Thought creatively to design content for social events including logos, social media banners, and Snapchat filters using Adobe InDesign and Photoshop



Quench Magazine

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Food and Drink Editor - Student Magazine

  • May 2016 - Jun 2017

  - Ensuring good communication with editors and contributors to meet pitch and editorial deadlines effectively - Thinking creatively to come up with interesting and engaging articles - Participating in the writing of articles ranging from restaurant reviews to topics on diet, health and recent food news - Confidently using computer software such as Camayak and WordPress to manage the distribution of articles both print and online - Maintaining social media accounts on Twitter and Instagram to broaden audience reach - Communicating effectively with PR companies and local restaurants to arrange social events for the magazine and review opportunities for contributors