Georgia Gadsby March
Co-Founder & Head of PR at Unearth PR- Claim this Profile
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English -
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Bio
Credentials
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The Fundamentals of Digital Marketing
GoogleJun, 2020- Oct, 2024 -
Email Marketing Certification
HubSpotJul, 2020- Oct, 2024
Experience
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Unearth PR
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Co-Founder & Head of PR
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Nov 2020 - Present
I started Unearth PR in November 2020 as a contemporary PR agency for growing businesses and founders. 🌿 Offering public relations, digital PR, personal brand PR, and influencer marketing services - our main aims with every client are to increase 3 things; brand awareness, brand trust, and brand credibility 🚀 Our clients are both product and service based, alongside Founders and CEOs wanting to work with us to take their brand to new heights. 🌟 We’ve lead PR strategies for clients in varying sectors including: home & interior, food, fashion, beauty & wellness, health and finance. 🌟 Secured coverage for clients in major publications like Forbes, BBC News, Marie Claire, Hypebae and hundreds more 🔥 🌟 Grown a client’s website traffic by 2,800% and increased email marketing sign-ups by over 19k. Sound interesting? Get in touch for a free consultation to find out how we can use PR to grow your brand 👉 https://www.unearthpr.co.uk/contact 💌 Show less
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Digital PR Manager
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Jun 2022 - Present
Managing a team of junior and senior digital PR strategists, with emphasis on progression and professional development, alongside managing overall strategy across up to 12 clients in sectors including interiors and fashion. Managing a team of junior and senior digital PR strategists, with emphasis on progression and professional development, alongside managing overall strategy across up to 12 clients in sectors including interiors and fashion.
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NORTH - Content Performance & Digital PR
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Digital PR Manager
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Aug 2021 - Jun 2022
Managing digital PR outreach for NORTH’s biggest clients, including HelloFresh & Bensons For Beds, I was directly responsible for the progress on the accounts, client communication & sentiment, and ensuring we hit/exceeded our KPIs, alongside managing account teams and a junior member of the digital PR team. Since taking over on the accounts, I increased our overall quality links achieved by 94% YOY. My clients, on average, were 116% above link target every month.
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Digital PR Consultant
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Apr 2021 - Aug 2021
- Working with clients in food & drink, fashion, interior, and finance industries to secure high quality media coverage with links.- Largely campaign focused with an emphasis on creative conceptualisation and digital trend forecasting- Working with the content marketing and data teams to produce high quality external material for journalists - Producing campaign specific media lists and liasing directly with journalists to secure digital coverage- Working collaboratively with the team on fast-paced newsjacking and reactive campaigns on behalf of clients- Client communications with both UK-based and global clients- Regular creation of digital PR strategy for new business pitches Show less
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The Range
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Real Estate
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1 - 100 Employee
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Marketing And Public Relations Specialist
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Aug 2020 - Apr 2021
- Managing product and corporate PR strategy, outreach and analysis.- Reporting on and analysing data from media coverage in print, digital, and broadcast formats.- Managing all PR outreach and media relationships on behalf of the business.- Writing all external press releases and creative pitches for The Range products.- Writing all external press releases regarding corporate updates.- Organising television appearances on shows such as This Morning and How To Spend It Well at Christmas.- PR crisis management Show less
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Marketing Assistant
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May 2019 - Jul 2020
- Covering all product and corporate PR including gaining national and regional print, digital, and television coverage.- Managing store opening marketing campaigns involving printed POS assets (leaflets, posters, bollard covers, etc), radio advertising, press advertising, influencer marketing, email, social and display/digital advertising.- Managing reactive marketing strategy in response to competitor activity.- Copywriting for press releases, social media, and print collateral.- Digital marketing, PR, and social media planning for new business developments.- Signage for new stores, refits, and store developments.- In-store POS and radio.- Advanced demographic research. Show less
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mlsnclr
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United Kingdom
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Advertising Services
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Social Media & PR Coordinator
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May 2018 - Aug 2020
Working as a social media freelancer for MLSNCLR I collaborated directly with the founder & CEO to create and implement a new social media strategy to enhance agency reach and increase organic lead generation through social channels. Alongside strategy creation, day-to-day responsibilities included: - Creating and scheduling content for the MLSNCLR Instagram - Manual posting of daily Instagram stories - Demographic and hashtag research - Caption research and writing for all social media posts - Engaging with key social accounts, including those of our followers and target audiences - Monitoring all comments and direct messages - Reporting and analysis on social media activity I would also be on hand to support in strategy creation and implementation for social media clients. Show less
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LUNEIA
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United Kingdom
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Wellness and Fitness Services
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Content Marketing Assistant
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Mar 2019 - Aug 2019
- Creating engaging content for the website - Improving on-site content for SEO - Social media strategy and image sourcing - Working with sister company LUMI Consultancy on pitch decks, line sheets, presentations and video content for indie beauty brands. - Creating engaging content for the website - Improving on-site content for SEO - Social media strategy and image sourcing - Working with sister company LUMI Consultancy on pitch decks, line sheets, presentations and video content for indie beauty brands.
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Social Media, PR & Content Assistant
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Aug 2017 - Feb 2019
- Managing Live Instagram Stories, Twitter, and Facebook posting for London Fashion Week AW19 - Capturing content from catwalk shows and VIP guests/influencers - Monitoring influencer and press engagement throughout the event - Meeting social briefs provided by Fashion Scout sponsors (Toni & Guy/Propress Steamers) - Writing articles for the Fashion Scout and GFW news pages - Improving on-site content for SEO - Interviewing up and coming designers - Heading up content for LGBT+ History Month 2018 Show less
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LFA
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Mexico
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Spectator Sports
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1 - 100 Employee
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PR & Marketing Intern
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Apr 2018 - Apr 2018
- Creating optimised content for the website - Creating still and video content for social media platforms (including gifs and moving image) - Assisting in the creation and execution of social media strategies for the agency - Monitoring social media engagement - Website photography - Liaising with journalists and personally delivering product samples - Assisting in securing press for clients - Writing press releases - Regularly updating the media contact lists - Assisting in the running of agency events Show less
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PR Dispatch
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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PR & Marketing Intern
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Apr 2018 - Apr 2018
- Creating and editing film content for the PR Dispatch YouTube channel - Writing optimised copy and blog posts for the website - Creating still and video content for social media platforms - Designing infographics and data visualisations for the website, internal communications, and press - Assisting in the creation and execution of social media strategies - Updating the media contact list - Assisting in the running of agency events - Creating and editing film content for the PR Dispatch YouTube channel - Writing optimised copy and blog posts for the website - Creating still and video content for social media platforms - Designing infographics and data visualisations for the website, internal communications, and press - Assisting in the creation and execution of social media strategies - Updating the media contact list - Assisting in the running of agency events
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Tate
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Italy
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Technology, Information and Internet
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1 - 100 Employee
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Content and Social Media Intern
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Feb 2018 - Feb 2018
- Creating film and photographic content for the Tate Exchange social media channels - Video editing for social and web - Creating film and photographic content for the Tate Exchange social media channels - Video editing for social and web
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Reach plc
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United Kingdom
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Technology, Information and Media
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700 & Above Employee
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Journalism Intern
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Jul 2017 - Aug 2017
During my summer internship my responsibilities included: - Supporting reporters with video content, recording Facebook Lives, and prepping sound and lighting equipment for shoots. - Supporting community reporters by monitoring local Facebook groups for story ideas - Taking part in in-person interviews for human interest pieces - Supporting investigative journalists in sourcing interviewees for hard-hitting topics - Taking notes during live court cases for the crime reporting team - Adapting press releases for print and online articles Show less
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My RevUK
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United Kingdom
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Retail
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Junior Fashion Ecommerce Assistant
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Jan 2016 - Jun 2016
- Assisting in the creation of the company's first content marketing strategy - Writing articles for the blog with SEO in mind - Optimising existing on-site content - Implementing initial steps in the influencer marketing and PR strategy - Managing content for the RevUK Instagram - E-commerce product photography - Copywriting for product descriptions and social media posts - Assisting in the creation of the company's first content marketing strategy - Writing articles for the blog with SEO in mind - Optimising existing on-site content - Implementing initial steps in the influencer marketing and PR strategy - Managing content for the RevUK Instagram - E-commerce product photography - Copywriting for product descriptions and social media posts
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Education
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Arts University Plymouth
Bachelor of Arts (BA), Fashion Media & Marketing -
Sawtry Village Academy
A Levels, English Literature and Language, Media Studies and Art & Design: Textile Practices
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