Experience

Barn Sanctuary

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Manager

  • Sep 2022 - Present



Fresenius Medical Care North America

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Recruitment Marketing Strategist

  • Feb 2022 - Sep 2022

  Coordinate the strategy, budget and execution of all PPC campaigns. Monitor career site performance (visitors, apply clicks, pageviews, traffic patterns) to recommend optimizations for increases in SEO visibility, website traffic and conversion performance. Measure and optimize paid marketing using marketing analytics reports to maximize results. Curate content to enhance job seeker experience via social, the career site, career blog, and other media tactics. Create and translate metrics reports for a non-marketing audience and upper management. Partner with external vendors/agencies to execute certain advertising tactics. Strategize and execute quarterly National Virtual Hiring events on a third-party platform. Ensure consistent messaging regarding the FMCNA employer brand is reflected in all advertising tactics. Stay up-to-date with recruitment marketing trends and potential new channels and strategies. Show less



Power Digital Marketing

• United States
• Advertising Services
• 500 - 600 Employee

• Paid Social Strategist

  • Oct 2021 - Feb 2022

  Managed paid social campaigns including building campaigns, optimizing and making daily adjustments. Analyzed performance data and provided intelligent analysis, interpretation and appropriate action plans based on data driven conclusions. Executed reporting for weekly, bi-weekly and monthly performance reports. Managed and executed on campaigns across multiple verticals. Effectively communicated on status of current projects, next steps and account optimizations with team and clients. Show less



Plante Moran

• United States
• Accounting
• 700 & Above Employee

• Digital Marketing Consultant

  • Jul 2019 - Jun 2021

  Daily website updates and content creation using the firm's content management system. Strategy, development, and execution of B2B digital advertising campaigns on Facebook, LinkedIn, Rollworks, and Google Ads. Analyze digital advertising and website metrics to interpret user behavior and give recommendations based on data. Schedule and publish firm social media posts to various platforms. Assist with SEO projects including research and the training of best practices to other team members. Show less



Campbell Ewald

• Advertising Services
• 400 - 500 Employee

• Social Media Analyst

  • Sep 2017 - May 2019

  Produce weekly, monthly, quarterly, annual and campaign reports with traffic, engagement and conversion focused results from Facebook, Twitter, Instagram, LinkedIn, YouTube and Pinterest. Provide insights and recommendations based off metric data to account teams and clients for future content and campaigns. Attend client meetings to walk through reports while explaining social media metrics, benchmarks and recommendations for future campaigns. Calculate rolling benchmarks to compare current post performance based on client's KPI's. Collaborate with social and account teams to strategize future campaigns based on historical social performance. Show less



Search Optics - Intelligent Retail

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Community Manager, Social Media

  • Jul 2016 - Sep 2017

  Manage social media content campaigns and online reputation for global Tier III automotive clients. Create, launch and optimize over 150 global advertising campaigns per month for Tier II and III automotive and non-automotive clients. Produce weekly, monthly and quarterly reports for clients while providing insights and recommendations for future advertising campaigns. Manage social media content campaigns and online reputation for global Tier III automotive clients. Create, launch and optimize over 150 global advertising campaigns per month for Tier II and III automotive and non-automotive clients. Produce weekly, monthly and quarterly reports for clients while providing insights and recommendations for future advertising campaigns.



Ariela & Associates International

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Social Media and Marketing Coordinator

  • Mar 2016 - Jul 2016

  Created, managed and posted daily custom content for Facebook, Instagram, Twitter, Pinterest and the company blog. Selected and uploaded proper inventory images from organized photoshoots for eCommerce platforms including Wal-Mart and Kohl’s. Collaborated with the graphic design team to create content for social media, email campaigns and website promotions. Created monthly reports on social media engagement as well as website traffic. Created, managed and posted daily custom content for Facebook, Instagram, Twitter, Pinterest and the company blog. Selected and uploaded proper inventory images from organized photoshoots for eCommerce platforms including Wal-Mart and Kohl’s. Collaborated with the graphic design team to create content for social media, email campaigns and website promotions. Created monthly reports on social media engagement as well as website traffic.



Bella Public Relations, Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Social Media Assistant

  • Nov 2015 - Mar 2016

  Created and managed content calendars for nine clients’ social media accounts to assist in building engagement and website traffic. Developed, created and published content for the Bella Public Relations Blog. Assisted in executing social media initiatives and strategies for Bella Public Relations to develop the company's online social media presence. Attended client events to assist PR team and update social media accounts for increased follower engagement. Created and managed content calendars for nine clients’ social media accounts to assist in building engagement and website traffic. Developed, created and published content for the Bella Public Relations Blog. Assisted in executing social media initiatives and strategies for Bella Public Relations to develop the company's online social media presence. Attended client events to assist PR team and update social media accounts for increased follower engagement.



k-ecommerce - powered by mdf commerce

• Canada
• Software Development
• 1 - 100 Employee

• Marketing Assistant

  • Jan 2015 - Nov 2015

  Created, delivered, edited and optimized marketing materials including brochures and sales booklets. Assisted with event planning and management. Developed unique content for company blog with SEO best practices in mind. Published content using CMS. Created, set up and promoted webinars using GoToMeeting for B2B and B2C clients. Managed social platforms including Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube. Coordinated, created and delivered monthly newsletters and other email campaigns. Assisted with website updates using company CMS. Show less