Experience

Flo Health Inc.
• United Kingdom
• Wellness and Fitness Services
• 300 - 400 Employee
• Content Editor

  • Feb 2023 - Present

The Lowdown
• United Kingdom
• Individual and Family Services
• 1 - 100 Employee
• Social & Content Lead

  • Sep 2021 - Jan 2023


The Wedding Shop

• United Kingdom
• Retail
• 1 - 100 Employee

• Copywriter & Social Media Content Creator

  • Jan 2021 - Sep 2021

  Copywriter and Social Media Content Creator across three of The Cambium Group’s wedding brands: The Wedding Shop, Prezola and Rock My Wedding. - Managed social media across two gift list brands, The Wedding Shop and Prezola, to lead on organic social strategy, copywriting and content creation (including videos). - Content creation across social, blogs and newsletter CRM to drive acquisition, customer retention and e-commerce spend, as well as creating valuable, entertaining content for improved customer experience. - I successfully improved open and click-through rates for The Wedding Shop’s weekly newsletter. - Worked on editorial strategy for gift list brands to drive brand awareness and build trust with new audiences. This included planning monthly content pillars across digital channels and editorial for the year ahead. - UX copywriting for The Wedding Shop, including refreshing TOV in line with the brand evolution project. Writing 3-4 SEO driven editorial pieces per week for Rock My Wedding using two different CMS systems, and regularly pitching evergreen and trend-led content ideas. - Assisted in creating an extensive CRM customer journey for Rock My Wedding subscribers planning their weddings. Show less



Beavertown Brewery

• United Kingdom
• Food and Beverage Services
• 100 - 200 Employee

• External Comms and PR Manager

  • Apr 2019 - Oct 2020

  Working in the Marketing team on PR strategy and creative campaigns to drive brand awareness and reach new audiences. Manage the Social Media & PR Assistant to oversee social strategy and advise on campaigns. Working closely with the Sales team, Creative Director and Brand Manager to advise on copywriting, develop brand partnerships and work on creative campaigns. Developing brand guidelines for TOV, values and brand personality across social, website, e-commerce and all comms. Writing creative briefs for external agencies on product development, PR and campaigns, as well as following briefs set within the team. Writing and distributing press releases, seeking out creative PR opportunities and liaising with media contacts in-house, as well as managing an external PR agency. Reporting on and analysing press coverage using a media monitoring software such as Meltwater and Cision to make sure we are hitting targets and effectively driving brand awareness. Lead on writing, designing and distributing customer-facing email newsletters using MailChimp. Work with E-commerce Manager to develop an engaging online customer journey. Content creation for social media, including video content using Adobe Premier Pro. Show less



Patient

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Social Media Executive

  • Sep 2017 - Apr 2019

  Working across Content and Marketing teams to create and execute social media strategy and digital marketing as well as liaising with Design and Ads teams. Distribute content from editorial archive across multiple social media channels using online scheduling tools and planners. Community management and comment moderation to ensure a high standard of customer experience. Leading a new social media strategy in line with the company’s re-brand. Monthly social media audit reports using Google Analytics to drive user reach and engagement. Maintaining awareness of competitor marketing to challenge and drive new concepts. Supporting Head of Editorial by curating content and copy for our weekly email newsletter, and advising on relevant awareness days and current events as topics for new content. I pitch and write editorial features, specialising in women’s health, mental health and fitness. Collaborate with design team to create new brand guideline briefs for social media and design digital content using Adobe software. Network with external PR companies and health charities. Some experience of paid advertising using Facebook Ads Manager. Show less



Penguin Random House

• United States
• Book Publishing
• 700 & Above Employee

• Marketing and Publicity Intern

  • Feb 2018 - Feb 2018

  I supported the VINTAGE Marketing and Publicity teams on a two week work experience placement, gaining valuable insight into the publishing industry. Packaged and posted mailers to send to influencers and media figures. Confidently used the Biblio database to find publicist information, title information cards and images for press releases. Assisted the Social Media Manager by scheduling content on for Twitter and editing podcast information due to my experience in this field. Designed showcards for author press events. Collected and input review sentiments into a database. Used knowledge of the VINTAGE author base to create spreadsheet of upcoming appearances for the Publicity team. Attended a morning briefing for upcoming titles Show less



GRRRL ZINE FAIR LTD

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Intern/Assistant Editor

  • Aug 2017 - Nov 2017

  I supported artist Lu Williams as the Assistant Editor of the 2nd issue of GRRRL In Print zine as part of her feminist collective GRRRL Zine Fair. Organised and shortlisted artists submissions, requiring a high standard of communication skills when drafting acceptance and rejection emails. Proofread and edited drafts to ensure quality and use of inclusive language. Assisted with page layout and order. Admin tasks such as liaising with artists, venues and printers. Assisted with creative workshops and co-hosted tables at independent publishing fairs to drive sales through networking and creative display. Assisted with invigilation of the GRRRL zine library. Show less



Mitchells & Butlers

• United Kingdom
• Retail Office Equipment
• 1 - 100 Employee

• Bar Staff/FOH at 60 Million Postcards

  • Aug 2016 - Aug 2017

  Excellent customer service and interpersonal skills. Drove sales through creative visual displays and extensive product knowledge. Excellent customer service and interpersonal skills. Drove sales through creative visual displays and extensive product knowledge.