Paid Social & Programmatic Specialist

• Oct 2021 - Present

Media Management EMEA D2B Activation

• Dec 2020 - Present

• Setting and managing Google paid search campaigns and paid social campaigns on LinkedIn, Facebook, Instagram & Twitter • Assist in creating audiences for paid social campaigns • Conduct PPC keyword research • Provide and present campaign reporting decks with performance recommendations/optimizations to EMEA markets • Create benchmarking and competitor analysis for Facebook & Instagram accounts in Health Systems Sector • Own financial process among D2B Activation tribe, Finance counterparts and EMEA, NAM & Global Clusters • Deliver monthly campaign expenses submission for EMEA & NAM Activation Hubs • Create D2B Activation Tribe Sharepoint Page and Campaign Learnings Template for quarterly reports to facilitate markets & clusters

Partner Capability & Business Development

• Feb 2020 - Nov 2020

• Support Data Sales & PBI platform • Support Trade Marketing Team (creation of Trade Booklets, review & analysis of e-commerce situations) • Create newsletters’ content (Sustainability, Sales & Marketing Insights, etc.) • Own creation of the new Landing Page for the OpCo • Own and consolidate EE&GDF Sharepoint page for internal and external partners (B2B customers) • Organize Heineken Commerce Training workshops • Co-ordination of Hospitality Events in Europe (Formula1, Euro Football Cup) • Create e-learning Training Platform for partners

Consumer Marketing Intern

• Nov 2018 - May 2019

• Support product portfolio management for NPI (L’ OR Barista) in packaging and asset creation, .com optimizations • Own Senseo Viva Café product portfolio, responsible for product life cycle management activities • Create monthly reports with Financial KPIs for Filter, L’OR and Senseo categories with specific deep dive on Senseo SKU performance • Steer delivery of consumer insights, benchmarking and competitor analysis • Analyse product requirements, prepare business case analysis and confirm schedule with project team and supply chain • Create product assets and co-ordinate with external digital and advertising agencies • Contact directly with the markets, define and manage their needs & timetable • Own MIP project deadlines in Accolade for Senseo, L’OR Barista and Filter machines projects, responsible for timely completion of deliverables across CMM team • Organize internal Launch Event for L’OR Barista (500 Philips employees attended) & GCME

Business Office Assistant

• Nov 2016 - Jul 2017

• Process customers’ orders & requests, determine their needs and provide recommendations • Handle customer complaints and report to corresponding companies • Analyze employees’ performances providing feedback on their efficiency and improve departmental processes • Train junior customer service representatives • Process customers’ orders & requests, determine their needs and provide recommendations • Handle customer complaints and report to corresponding companies • Analyze employees’ performances providing feedback on their efficiency and improve departmental processes • Train junior customer service representatives

Sales Associate

• Feb 2016 - Jun 2016

• Communicate with costumers for product information and promotions • Update customer database with contact details and interest information from prospective customers • Achieve department’s sales goals on a weekly basis • Communicate with costumers for product information and promotions • Update customer database with contact details and interest information from prospective customers • Achieve department’s sales goals on a weekly basis