Experience

Anne Wild & Associates

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Manager

  • Mar 2021 - Present

  As Digital Manager, I work closely with a myriad of travel and lifestyle clients to develop and implement highly successful digital campaigns. To fulfil the role I ensure I stay up to date with my knowledge of the digital space and love exploring new ways to curate creative design work on the Adobe Design Suite as well as other design apps. I regularly take courses relative to my role to learn from others and gain knowledge and growth. I curate engaging monthly social media content calendars with accompanying creative to resonate with key target audiences and encourage organic traction on digital and social platforms. I always remain ahead of the curve of the complicated and always evolving algorithms of Facebook, Instagram, TikTok and LinkedIn. I curate high performing social media advertising campaigns, including creation of content, scheduling of social media advertisements, creation of highly targeted ad set audiences, ad moderation, community management and encoding of metrics. I regularly manage influencer and KOL marketing, including providing content creator recommendations to clients, liaison with content creators, curation of deliverables and contract agreements, monitoring of campaigns and reporting on metrics. I generate engaging email marketing campaigns with results excelling industry benchmarks. I curate the business and client's graphic design content, including presentation design and templates, social media content, infographics, logos, newsletters, invitations, place cards and more. I manage basic web design and content, with consideration for website SEO. Aside from digital marketing, I plan and execute integrated media relations programs, including copywriting, partnership management, journalist outreach, curation of PR packages/creative mailers, distribution of editorial content, familiarisation management, client branding and events planning; all of which have generated media coverage surpassing clients’ expectations. Show less